In a constantly-changing digital world, up-to-date tactical knowledge is everything.
That’s why we focus on learning
+ implementing, so that we can kick goals for our clients AND teach you social media strategies that have been proven to work.
So whether you’re managing socials for your own business, run socials for other businesses or need to outsource it to someone else — The Digital Picnic will help you step up your social game.
Acknowledgement of Country
We here at TDP respectfully operate on Kulin Nation land, and we would like
to take this opportunity to acknowledge that we live, work and play on the lands
of the oldest living culture known to the world.
We honour this privilege and responsibility with respect, humility and curiosity.
We acknowledge the wisdom, diversity and innovation of Aboriginal and Torres Strait Islander ways of seeing and being, and their elders past, present and emerging.
Things we do
How we do it
We start with the obvious: we can run your social media marketing for you. And we do this well, because we’ve always done it well [i.e we’ve done internet geekery from the moment dial-up internet hit our homes when we were pimply 14 year old kids].
But because we know there’s power [and empowerment] in learning to do all o’ this yourselves? We also teach social and digital media marketing [both via in-person workshops, and online], and that went and became the thing that we do that generated the national recognition we needed to be able to refer to ourselves as leaders in social media training. Because we are, we really are. #somuchwalkthewalk #sothatwecanTEACHthatwalk.
What we do is human. We’ve created a really beautiful workplace that hires talented human beings, and remunerates them appropriately. They’re subsequently happy, and do good digital marketing work. Our workplace is progressive, and inclusive, and psychologically safe, and you’ve just got *no* idea how much that impacts on a much wider scale.
You can feel this at every one of our touchpoints, whether you’re one
of the beloved clients we have in our tight AF SMM portfolio, or you’ve sat in an in-person workshop we’ve run, or in the virtual classrooms of the various online learning programs we run throughout the year, or perhaps you’ve been one of the internal marketing teams we’ve met via
our corporate training?
In 2020, the Australian Financial Review named our workplace as “one of the best places to work” in Australia, and humility completely out the door? … we passionately agree with them.
The thing is though, we’re not here to tell you how amazing we are / how amazing it is to work at TDP [we just quietly do our behind-the-scenes company culture stuff here, with zilch need for acknowledgement in that space]. Instead? We’ll tell you that it’s you who benefits by working with a company whose work culture has won nominations from publications like the AFR, because it – quite simply – translates to happy humans.
Our people are happy people. And happy people do good work. Stalk us on socials, and you’ll feel why we’ve been awarded the nominations that we have [you can literally feel it] … but become a client of ours [in our workshop setting, or our social media management setting], and you’ll see how different it is to work with an agency that has a human-centric workplace culture.
When we’re not turning ad spends of $200 into 13-14k ROI for our clients?
… we’re writin’ blogs.
This year’s IWD theme is ‘Challenge’, so today I thought I'd say hi and share a little of what I’m currently challenging as a woman and a feminist, and how at TDP we’re challenging patriarchy through culture and policy designed to uplift our women. What...
I have gone backwards and forwards on whether to share this, and even as I’m typing it I’m pretty sure I’m going to go back and delete it. So, if you’re reading this? I’m really leaning into one of TDP’s values and being [for want of more professional language]...
Picture this. You’re just scrolling away on your phone during your nightly scroll-a-thon on Instagram [we all do it]. There’s something on Netflix playing in the background and you’re trying to decide between eating the salmon you bought for dinner or ordering...