The Digital Picnic - Social media marketing agency & training - Melbourne, Australia
We teach digital marketing and we can manage yours, too.
For business owners and marketing professionals who know getting in the room takes effort, but staying there takes backbone.
17-18 March 2027 | The Timber Yard, Port Melbourne
Melbourne/Naarm
The Digital Picnic is your go-to social media marketing agency in Melbourne, offering hands-on training and full-service management to help your business thrive online.
We specialise in social media marketing and digital marketing training for businesses that want to grow. In a constantly-changing digital world, up to date and tactical social media knowledge is everything.
That’s why we focus on learning and implementing, so that we can kick goals for our clients AND teach you social media strategies that have been proven to work.
So whether you’re managing a social media presence for your own business, manage social accounts for other businesses or need to outsource it to someone else — The Digital Picnic will be there to help guide you.
Trusted by brands doing digital differently
Acknowledgement of Country
The Digital Picnic respectfully operate on Kulin Nation land, and we would like to take this opportunity to acknowledge that we live, work and play on the lands of the oldest living culture known to the world.
We honour this privilege and responsibility with respect, humility and curiosity.
We acknowledge the wisdom, diversity and innovation of Aboriginal and Torres Strait Islander ways of seeing and being, and their elders past, present and emerging.
Trusted Partners Of The Biggest Names in Digital Advertising
What The Digital Picnic Do
Group and team training
Full or half-day social media training. Delivered by TDP specialists, Helping your team win at social media by making sure that they’re equipped with up-to-date knowledge.
Paid Ads Management
Outsource your Social Media or Google ads to us here at TDP. Enjoy solid, data-driven results while reclaiming more of your time to focus on what matters most for your business.
1:1 Strategy Sessions
A 2-hour session that dives into your social media challenges and goals. We’ll map out a 12-month plan and provide practical advice to boost your business.
1:1 Coaching Calls
Book time with a TDP strategist to tackle your toughest social media challenges. Whether it’s brainstorming strategies, burning questions, or just fresh perspective required, we’re here to help.
Audits + Health Checks
We’ll dive deep into your current performance to uncover what’s working, what’s not, and where you can improve. For Social Media, Meta Ads, Google Ads and Shopify Websites
Bespoke Content Outlines
Let us map out a content outline that speaks to each stage of your customer journey. From top to bottom of the funnel, we create a tailored strategy, so you can focus on growing your business.
How The Digital Picnic Does It
Process
We start with the obvious: we can run your social media marketing for you. And we do this well, because we’ve always done it well … we’ve done internet geekery from the moment dial-up internet hit our homes when we were pimply 14 year old kids.
Because we know there’s power and empowerment in learning to do all of this yourselves, we also teach social media and digital marketing via online courses and live virtual workshops. Our teaching style and workshop facilitation became the big thing that we do. It’s generated the national recognition we needed to be able to refer to ourselves as leaders in social media training. Because we are, we really are, we walk that walk and TEACH that walk, too.
Culture
What we do is human. We’ve created a really beautiful workplace that hires talented human beings, and remunerates them appropriately. They’re subsequently happy, and do good digital marketing work. Our workplace is progressive, and inclusive, and psychologically safe, and you’ve just got *no* idea how much that impacts on a much wider scale.
You can feel this at every one of our touchpoints, whether you’re one of the beloved clients we have in our tight AF SMM portfolio, or you’ve sat in an in-person workshop we’ve run, or in the virtual classrooms of the various online learning programs we run throughout the year, or perhaps you’ve been one of the internal marketing teams we’ve met via our corporate training?
People
In 2020, the Australian Financial Review named our workplace as “one of the best places to work” in Australia, and humility completely out the door? … we passionately agree with them.
The thing is, we’re not here to tell you how amazing we are or how amazing it is to work at The Digital Picnic [we quietly do our behind-the-scenes company culture stuff, with zilch need for acknowledgement in that space]. Instead? We’ll tell you that it’s you who benefits by working with a company like us, whose work culture has won nominations from publications like the AFR, because it simply translates to happy humans.
Our people are happy people. And happy people do good work. Take one peek at our socials and you’ll feel why we’ve been awarded the nominations that we have. You can literally feel it. Become a client of ours [in our workshop setting, or our social media management setting], and you’ll see how different it is to work with a digital marketing agency that has a human-centric workplace culture.
What clients & course participants have said about working with TDP...
... AMAZING in all aspects and experts of their craft.
Happy Lawyer Happy Life and I have been working with Cherie and her team for quite some years now. They are AMAZING in all aspects and experts of their craft. Our community, digital marketing knowledge and sales have grown significantly as a result of engaging The Digital Picnic to manage our accounts.
We have had Cherie present and speak to our audience where her sessions have always been full of insightful data, knowledge and relatable experiences. Thank you!
– Sarah Follent
... cannot wait to take over the world with your support 🌈🌈🌈
Just wanted to give a massive shout-out to Cherie and her team at The Digital Picnic. Not only are all her team absolute guns at what they do, but they are literally the nicest humans to deal with. We engaged TDP to do some Paid Social Media ads and probably the most impressive thing is our strategist’s ability to NAIL our voice (which is not an easy thing to do).
We have used many agencies in the past and have always felt underwhelmed by their ability to listen and really get our brand and what we do. BUT enter TDP and our gun expert Lisa Pike, and we are up and away. It is early days on our campaign results, but so far I am SO BLOODY IMPRESSED. Thanks, guys… cannot wait to take over the world with your support. 🌈🌈🌈
– Emily Jaksch
Downright good souls who are kind, inclusive and KNOW THEIR STUFF...
I just… love The Digital Picnic. I’ve done their courses, I manage my ads with them. Downright good souls who are kind, inclusive and KNOW THEIR STUFF. They always explain things so accessibly. TDP is a company who I’ll always happily park my money with because they just really do good things with it, both for the world and my company. <3
– Sandhya Menon
... so impressed with the engaging, clear & concise way in which TDP teaches.
Have just completed the The Digital Picnic’s 7 Day Content Marketing Challenge and am currently enrolled in their paid ads program. I have been so impressed with the engaging, clear and concise way in which TDP teaches. I can sometimes feel lost when it comes to the more tech side of social media marketing, but feeling really confident in making small improvements towards my business regularly to hopefully see some big changes in the next few months!
– Marlbro House
The BEST thing you can do is to choose this agency 💖
Cherie has inspired me since 2018 when I saw her speak. I have since utilised their services on an ongoing basis and couldn’t be happier with their level of service and skills.
– Karine Rayson
... the first place I go to when I'm looking to upskill...
I’ve been a TDP customer and content consumer for a while now and they are always on their game when it comes to digital marketing. I know I can rely on them for the latest info and they’re the first place I go to when I’m looking to upskill in this space.
– Xanthe Grundy
... highly recommend training with these legends of digital marketing!
I thoroughly enjoyed The Digital Picnic’s recent Google Analytics 4 Masterclass and came away with mountains of knowledge I could appply that day to my GA4 accounts. I highly recommend training with these legends of digital marketing!
– Leah Phillips
The Digital Picnic never disappoint with their training...
Brilliant insights delivered in an easy-to-understand way that I can action for my business immediately. If I want to know anything about digital marketing they are always my starting point!
– Michelle Sokolich
Cannot recommend them enough...
Cherie is a fantastic teacher and I have absolutely *loved* doing one of TDP’s mini courses. Cannot recommend them enough and will definitely be upskilling with their courses again in the future! <3
– Kelly Green
The Blog
When we’re not turning ad spends of $200 into 13-14k ROI for our clients? … we’re writing blogs.
Getting your team comfortable on camera
Why this matters Not everyone loves being on camera > I learnt this early in my career as a wedding videographer. Some people freeze, some blush, some panic. But the moments you capture when folks feel comfortable and authentically themselves...
How to start building your personal brand
What is a personal brand? A personal brand is your digital reputation. And often, it’s the way people decide whether or not to work with you before you’ve even met. [Big stakes, yea!] It’s not about building a perfectly curated persona....
You don’t burn out because you ran out of time… you burn out because you ran out of support
I’ve been in business for over a decade now, and I can tell you—hand on heart—I didn’t come close to burnout because I lacked ambition, or energy, or time-blocking skills. I came close to burnout because I was holding too much, for too many, with too...
Why your website needs proactive & ongoing support
Your website is one of the most important assets in your digital ecosystem. Yet too often, it’s treated like a “fix it when it breaks” kind of thing. The reality? Websites need *constant* care, updates, and monitoring to perform at their best and...
Guess what? We’ve been making headlines ...
Our team’s passion and expertise has caught the attention of some pretty incredible publications. From sharing our take on social media trends to showcasing our neuroinclusive workplace policies, we’re genuinely out here making waves … and let’s be real, we love nothing more than chatting about what we do best.
Mel in Ad News: ‘Certainty, not guesswork:’ Agencies seek clearer guidelines in MAA Code of Ethics review
Mel in Ad News: 'Certainty, not guesswork:' Agencies seek clearer guidelines in MAA Code of Ethics review We’re pleased to share that The Digital Picnic has featured in AdNews as part of a wider industry discussion about the Australian Association of National...
TDP in Campaign Brief: The New Wave ~ The Digital Picnic
TDP in Campaign Brief: The New Wave ~ The Digital Picnic We’re excited to share that The Digital Picnic has been featured in Campaign Brief’s The New Wave series, which spotlights the next generation of independent creative companies. The Q&A explores what makes...
TDP in Ad News: Endometriosis awareness belongs at work, too
TDP in Ad News: Endometriosis awareness belongs at work, too We’re proud to share a new AdNews article written by The Digital Picnic’s Head of People and Culture, Anucia de Boer, about why endometriosis awareness needs a place in the workplace. Drawing on her own...
Where The Digital Picnic Has Been Featured
