A better way to do socials.


In a constantly-changing digital world, up-to-date tactical knowledge is everything.

That’s why we focus on learning
+ implementing, so that we can kick goals for our clients AND teach you social media strategies that have been proven to work.

So whether you’re managing socials for your own business, run socials for other businesses or need to outsource it to someone else — The Digital Picnic will help you step up your social game.

Acknowledgement of Country

We here at TDP respectfully operate on Kulin Nation land, and we would like
to take this opportunity to acknowledge that we live, work and play on the lands
of the oldest living culture known to the world.

We honour this privilege and responsibility with respect, humility and curiosity.

We acknowledge the wisdom, diversity and innovation of Aboriginal and Torres Strait Islander ways of seeing and being, and their elders past, present and emerging.

Things we do

In Person

Attend one of our in-person workshops

Social Media Management

Outsource to TDP and enjoy solid results

[+ get more of your time back!]


Get your next
12 months of socials mapped out for you.


Sharpen your
social media skills without leaving
the house.

How we do it


We start with the obvious: we can run your social media marketing for you. And we do this well, because we’ve always done it well [i.e we’ve done internet geekery from the moment dial-up internet hit our homes when we were pimply 14 year old kids].

But because we know there’s power [and empowerment] in learning to do all o’ this yourselves? We also teach social and digital media marketing [both via in-person workshops, and online], and that went and became the thing that we do that generated the national recognition we needed to be able to refer to ourselves as leaders in social media training. Because we are, we really are. #somuchwalkthewalk #sothatwecanTEACHthatwalk.


What we do is human. We’ve created a really beautiful workplace that hires talented human beings, and remunerates them appropriately. They’re subsequently happy, and do good digital marketing work. Our workplace is progressive, and inclusive, and psychologically safe, and you’ve just got *no* idea how much that impacts on a much wider scale.

You can feel this at every one of our touchpoints, whether you’re one
of the beloved clients we have in our tight AF SMM portfolio, or you’ve sat in an in-person workshop we’ve run, or in the virtual classrooms of the various online learning programs we run throughout the year, or perhaps you’ve been one of the internal marketing teams we’ve met via
our corporate training?


In 2020, the Australian Financial Review named our workplace as “one of the best places to work” in Australia, and humility completely out the door? … we passionately agree with them.

The thing is though, we’re not here to tell you how amazing we are / how amazing it is to work at TDP [we just quietly do our behind-the-scenes company culture stuff here, with zilch need for acknowledgement in that space]. Instead? We’ll tell you that it’s you who benefits by working with a company whose work culture has won nominations from publications like the AFR, because it – quite simply – translates to happy humans.

Our people are happy people. And happy people do good work. Stalk us on socials, and you’ll feel why we’ve been awarded the nominations that we have [you can literally feel it] … but become a client of ours [in our workshop setting, or our social media management setting], and you’ll see how different it is to work with an agency that has a human-centric workplace culture.

The blog

When we’re not turning ad spends of $200 into 13-14k ROI for our clients?
… we’re writin’ blogs.

How to use Social Media to build your business

How to use Social Media to build your business

  Feel like you’re tackling social media without a plan of attack? … s’ok, we meet [and regularly train, via our corporate training offering] 5-10 people deep marketing teams with 5-10 marketing professionals who are genuinely operating without a plan. … and...

read more
Servant leadership without setting yourself on fire

Servant leadership without setting yourself on fire

      My leadership style here at TDP HQs is best described [and most easily described] as servant leadership. Really honestly? I never knew there was a specific title for my approach to “leadership” … I’ve just genuinely rocked up to this business, and...

read more

Who we’ve worked with

Confetti Rebels logo
Wittner logo
Good Earth logo
Arden Homes
Tetley logo
Made590 logo
Little Party Dress logo
Plyroom Logo
Sage and Clare logo

Where we’ve been featured

Telstra logo
LifeInstyle logo
Frankie logo
Afterpay logo
Financial Review logo