Tell us more about yourself

I’m a Melbourne based cake decorator / cookie designer and I love making sweet treats for people’s special occasions. I’m a mum to 4, and a wife to 1! I love what I do and it doesn’t feel like a job. I’m a little bit crazy and I don’t sleep very much but I don’t think I’d change a thing.


Why did you start your business?

So I could be at home with my kiddie winks, and the fact that people were wanting to pay for my goodies.

… who’d have thought!


What advice would you give to a brand new start up?

Be prepared to work for it, and to live and breathe it! Make sure it’s something that you really love, and it makes you happy.


What’s been your proudest moment?

Seeing customers reactions when they pick up their orders, priceless!


What’s been your most challenging moment?

Trying to have balance, … still can’t do it.


Why did you decide to come to one of The Digital Picnic workshops?

I needed help with social media in a big way, I wanted to launch my business into the next stratosphere.


What did get out of attending our workshop/s?

How to manage my Instagram and Facebook and make it work for me. Bloody brilliant workshop!


Tell us about a recent social media success story you’ve had?

I’ve managed to totally change the look and feel of my Instagram feed into a much prettier and professional looking feed, I’m loving it!


What’s your current favourite social media channel, & why?

Definitely Instagram.  I’m finding Facebook a bit hit and miss, probably because I favour IG!



You can follow Frosted by Nicci on Facebook & Instagram.



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