Kylie Wiffen


Tell us more about yourself

Hi lovelies! nice to meet you. I’m Kylie, the designer/maker behind birdynumnumdesign. I design and create an ever changing range of mobiles+wall art pieces for our smallest (and most adorable) humans. I’ve also recently extended my range with art prints for anywhere in the home. Being creative makes me happy! When I’m not kid wrangling my 2 little spunks you’ll find me working on 2 or 5 new designs, pottering in the garden, cruising around on my pushbike or DIY-ing something. I am also addicted to coffee and instagram #yep #srsly


Why did you start your business?

I’ve always been creative and selling at markets was not my idea of fun, so when a friend introduced me to the wonderful world of ETSY I decided to just go for it. I listed a few things thinking no-one wold ever see any of it and within days I had my first sale, to a spanish lady. I was hooked. I got stuck in after that and haven’t looked back! Thank you internet 🙂 and lady in Spain 😉 birdynumnum is now my full time job and I couldn’t be happier!


What advice would you give to a brand new start up?

A: Make sure your product is something others will want to buy.

B: Be brave and just go for it!


What’s been your proudest moment?

My proudest moment was being named as a finalist in this years’ ETSY design awards. It was SO exciting! and such an amazing acknowledgement of the quality of my work. I am proud of how far I’ve come from being a newby ETSY seller to now having my own website and a presence on 3 other retail platforms.


What’s been your most challenging moment?

balancing family and work commitments has been challenging! Now that both my boys are at school makes things so much easier, but there are still challenges on school holidays. I have to be disciplined with my time and make sure I can switch off from my work. Which is very hard as I love it so much!


Why did you decide to come to one of The Digital Picnic workshops?

I wanted to learn as much as I could from the experts! The workshop was fantastic! I picked up so many tips and tricks, my head was definitely buzzing on the drive home


What did get out of attending our workshop/s?

I loved the insights into the best times to post, the suggested apps for measuring stats was awesome too. So many things! I still have homework to do, but I’m getting through it slowly 😉


Tell us about a recent social media success story you’ve had?

I would have to say the connections with others is the success story so far for me! Collaborations and the sharing (& caring) is amazing with like minded people.


What’s your current favourite social media channel, & why?

One word insta…because engagement is high. It’s so visual which is perfect for my business and it’s just a joy!


You can follow Birdy Num Num at their website, or over on Facebook and Instagram.


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