Joyce Watts


Tell us more about yourself

I’m a slashie! Business owner/blogger/creative director/events manager/lawyer/mother! Online I own an webstore called CycleStyle which sells clothing and accessories for the stylish cyclist. I also write a Melbourne food and lifestyle blog and a parenting and travel blog Offline I develop and produce children’s construction play events and bike-related events for councils and local communities. All these projects have allowed me to step out of being a corporate lawyer and work more flexibly around my family – though I still dabble occasionally in commercial, intellectual property and IT legal work.


Why did you start your business?

As a female commuter cyclist I was frustrated that I couldn’t find the kind of products that I loved in Australian bike shops – stylish and fashionable items that were practical and looked just as good off the bike. I also knew I wanted to have children and that being a corporate lawyer wasn’t going to be compatible with being at home with the kids. So while I was still working full-time I started CycleStyle and gave myself 2 years to make it work. It’s now been 5+ years of happy cycling!


What advice would you give to a brand new start up?

Take the leap! You really never know until you try. And you might be surprised where your jump take you – I would never have guessed 5 years ago that I’d be describing myself as a visual artist.


What’s been your proudest moment?

Being asked by Heide Museum of Modern Art to build a milk bottle igloo in their sculpture park for them to celebrate Father’s Day.


What’s been your most challenging moment?

Juggling everything, everyday!


Why did you decide to come to one of The Digital Picnic workshops?

I wanted to refine my knowledge of social media and to use it in the most effective and efficient way possible.


What did get out of attending our workshop/s?

Learning about how to use Instagram and Facebook in the most effective way. The workshop was my first foray into analytics tools, hashtags and branded memes. Also I’ve made some great personal and professional connections through the TDP’s Facebook group.


Tell us about a recent social media success story you’ve had?

My personal favourite is when Johanna Basford, (international bestselling illustrator of adult colouring books Enchanted Forest and Secret Garden), liked and commented my Instagram photo of my daughter drawing in one of her books!


What’s your current favourite social media channel, & why?

Instagram! After the TDP workshop I cleared my diary and for 3 days did nothing but sort out my Instagram accounts. I love the eye candy, the interaction and engagement and the discoveries I’ve made that make my business and personal life easier and more fun!



You can Cycle Style via the website, or on FacebookInstagram, Pinterest & Twitter.

Cycle Style
Cycle Style
Cycle Style
Cycle Style