Tell us more about yourself
My Name is Kate Korber. I’m the Mum to Ella & Hudson, and began a blog called Happy Ella After just after my daughter was born, three years ago. There, I share my experiences as a Mum…the mayhem, the milestones, the magic. I also support local businesses started by fellow Mums, through a blog series called ‘Ella Loves Local’. My blog can be found at www.happyellaafter.com
Last year, whilst on Maternity leave with my son Hudson, I began a little side project called Happy Ella After prints. These prints are personlised word art – any image, any text, any colours. With over 70 designs to choose from, I can also create custom designs. Basically you choose a print that suits your child’s passion and interest, or bedroom theme (e.g. lego, cars, animals), and the image is created using your beloved’s name or text of your choice. It’s been amazing seeing this little hobby grow into a business, and seeing them styled in lots of little spaces has been amazing.
I’m also a Deputy Principal in a Primary School, and am very passionate about education, and in particular using technology to collaborate and celebrate learning.
Why did you start your business?
started my blog and print business whilst on Maternity Leave. Given that my job involves children and teachers, we are always creative and thinking of new ideas. I was going crazy at home and needed something to give me an outlet, just to use my brain in a different way (rather than thinking about nappies and bottles all the time). We had renovated our home recently, and I had developed a love of all things kids interiors! We use the program to help kids visualise their thinking in the classroom, and I thought that we could use this process to celebrate each child’s uniqueness in artworks. The rest is history….
What advice would you give to a brand new start up?
Do something you love. Find a gap in the market, and something that people will love. Often it’s something simple. Don’t be afraid to follow people who inspire you and make contact with them to get advice. I’ve made heaps of mistakes along the way, but feel good knowing I’ve learnt each time.
What’s been your proudest moment?
Having my prints recently featured on Babyology was an incredible exciting day! That, and each time I see a photo of a child’s room tagged with one of my NAME IT prints!
What’s been your most challenging moment?
Finding the time. We need more hours in the day! It’s really hard to juggle by business, being a Mum, my job, being a wife and partner to my beautiful husband and finding time for myself.
Why did you decide to come to one of The Digital Picnic workshops?
Through word of mouth, and my connection with other Business Mums, it came highly recommended. I was really keen to find out how to refine my use of social media from the gurus! I can’t thank them enough for their wisdom and ongoing support!
What did get out of attending our workshop/s?
Just lots of tips and tricks in using social media effectively. Apps to help support knowing when to post, and how to make the most of engaging with my audience.
Tell us about a recent social media success story you’ve had?
I’d have to say the use of my #nameitprints. The girls at the Digital Picnic reinforced the use of a targeted, specific hashtag. With each print I sell, I send a product card with a discount code, and instructions on how to share and tag their pics of my print in their little spaces. It’s been wonderful to see how they are styled, and in turn helps to inspire others on what they could do!
What’s your current favourite social media channel, & why?