At the risk of sounding a little cray, sometimes I think you might need to really, genuinely burn out in order to come full circle and ultimately experience reinvigoration [??!!].


For some reason unbeknownst to me, I don’t think it’s until you approach [or God forbid, actually reach] burn out point that you’re forced to take stock / take some time out / recognise that it’s been far too long between holidays etc.


But the thing is, it doesn’t [& shouldn’t] have to be like this.  As I approach my second year in business ownership, I’ve begun to realise that you don’t actually have to hustle until you drop in order to be successful [?!], & perhaps this has a lot to do with all of our own individual ideas of “success” being exactly that; uniquely individual.


For me, success means working during the day when I’m actually energised + feeling creative [so important, in relation to the work that I specifically do with TDP] / leaving the evenings free to nurture my relationship with my husband, & our children / it means cooking a really nourishing meal each night and going to bed full / it means sleep / it means waking up early and having an hour to myself to shower + put myself together before the kids wake / it means paying myself what I deserve / it means feeling happy with the interpersonal relationships I have within my business, our TDP graduates, & our clients / it means having weekends to explore interests + social activities outside of work / it means the kind of testimonials we continuously get sent to us post-workshop that just … make us blush, & reinvigorate us / it means good business karma, & staying true to my goal to always be remembered for the good work I do in my creative field, & being defined by my kindness + generosity.


And in another life [i.e last year, prior to my decision to get an au pair to help with my working Mother sit.u.ation], I didn’t have much – or any – of this.  I had roughly 3-4 hours of child-free time per week, to manage a full-time workload.  I can assure you, I hustled until I literally dropped.  


… & that ain’t pretty.


But it leads me to my first sentence in this here blog post, “sometimes, I think you might need to really, genuinely burn out in order to come full circle and ultimately experience reinvigoration”.


That was me.  I really, genuinely burnt out.  I wasn’t working in accordance with any of my own personal values, & so some of TDP’s “success” didn’t actually feel all that successful to me personally.  Because I was exhausted, & working from 7pm – 2am post kiddy bedtime 3-4 [sometimes 5] nights per week, & crawling into bed next to a sleeping husband, & then being forced awake when the kids woke, & ultimately going into the day moody and cranky AF [I’ve always wanted to use that “AF” somewhere in my writing adventures, ha!].


Now? I choose unhustle.  And guess what? The less I’ve hustled, the more successful I’ve become [!!!].  Business is going great, our workshops are going from strength to strength, our clients are rad [& the kind of clients we’ve dreamt of having], our TDP graduates are some of the best humans I know, I’m well-rested, I’m eating well, my children are happy, I am happy[er], … [there’s always room for improvement, & this “unhustle” project is a continuous work in progress for me ;)], life? Is becoming really good.


And all because I stopped hustling, & opted for unhustle.


… who’d have thunk it?


My next step? A two week holiday about to be booked, with one of those two weeks in a location that [deliberately] has no phone reception.


… dare you to consider doing the same? 😉


Big love,


Cherie. x



Fancy learning how to hustle less in order to grow your social channels in a way that fits with your own idea of success for your business?


Book a TDP workshop here, & we’ll teach you all of our social media tricks that don’t command you to hustle until you drop in order to achieve success online.


Unhustle.  Our new religion.


Pin It on Pinterest

Share This