Why your Facebook Ads don’t instantly = sales.
When we decided to write this blog, we didn’t realise that we may be staring down the barrel of one of the most uncertain financial times that humanity has known in the past 100 years but what we wanted to talk to you about seems even more relevant now than...
How my leadership had to change in <24 hours
6 weeks ago? … my company was in the best position it had ever been in. I could see it, and I could feel it, and I said to my husband, “this is it, babe. This is x5 years of relentless hard work, about to kick in”. It’s incomprehensible that the...
How to tackle your business’ marketing during a crisis
Read the room. Seriously. Not all disasters are created equal, and the ability to market through them varies depending on public perception and sentiment. There are times when it’s appropriate to market during a crisis – a product or service that meets a need…
![How to write GOOD copy [for people who feel like they’re not writing good copy]](https://www.thedigitalpicnic.com.au/wp-content/uploads/2020/03/Copy-of-TDP-blog-post-graphics.png)
How to write GOOD copy [for people who feel like they’re not writing good copy]
At The Digital Picnic, we’re firm believers in the power of lifelong learning and look for every opportunity to upskill and develop in ALL areas of digital marketing [content, copy, advertising, analytics… ya get it, right?]. We’re a proud bunch of...
The disappointment of our ‘most popular’ social media post.
As a digital marketer [who specialises in content marketing] … I pray for the “big reach” posts. That’s the affinity stuff. They’re the posts we chase. They’re the high 5’s you give your own self. They’re the victory lap you take around your own loungeroom....![Up Levelling in Google Analytics [A Memoir].](https://www.thedigitalpicnic.com.au/wp-content/uploads/2020/03/The-Digital-Picnic-Google-Analytics-A-Memoir.png)
Up Levelling in Google Analytics [A Memoir].
Hi all, it’s Mel here and it’s been 2 weeks since I attended a Google Analytics Bootcamp at General Assembly. Also, if you don’t know? I’m TDP’s resident reporting nerd and kinda addicted to diving deep into monthly reports. Let me explain what exactly I mean by...
It’s my first month into full-time employment at TDP, and this is what I’ve learnt.
“Wow. You’re out of university, and into the real world!” said [literally] every single one of my friends’ parents at the end of last year. “How do you feel?” Honestly? Working full-time is not exactly new to me. I worked...