Digital marketing boundaries for business owners.

Digital marketing boundaries for business owners.

    Hullo, my name is Cherie and I’m the Founding Director here at TDP.   I’m also the lead strategist on TDP’s content, and the full-time community manager for the engagement our content marketing drives across our various platforms, and if I’m being...
5 tips for an effective content marketing strategy

5 tips for an effective content marketing strategy

If we had a dollar for every time we’d been asked for our top tips for good content marketing, well, Cherie would be sipping cocktails somewhere a whole lot warmer than 5-degree Melbourne, lemme tell ya! When it comes to building a brand, few things are as valuable as...
Why I don’t spellcheck your content any more.

Why I don’t spellcheck your content any more.

    Read any of my school report cards, and you’ll quickly realise I was the academic kid, and in particular, I was the literature kid in primary school … who went on to become the literature nerd in high school.  It didn’t matter what it was: reading,...
How to cope with your business’ rapid growth

How to cope with your business’ rapid growth

    I know what you’re thinking, “Cherie … are you seriously blogging about how to deal with your business’ rapid growth smack bang in the middle of a global economic crisis?”.   Yes, guys.   Yes I am.   Because the thing is TDP began seriously...
The power of your online community during a crisis

The power of your online community during a crisis

    I wanted to tell you a little story about the power of an online community during a crisis, or moreso … the power of TDP’s community during a crisis, because y’see we knew it was a powerfully strong community, but heck.     Heck.    ...

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