Hullo, my name is Cherie and I’m the Founding Director here at TDP. I’m also the lead strategist on TDP’s content, and the full-time community manager for the engagement our content marketing drives across our various platforms, and if I’m being...
If we had a dollar for every time we’d been asked for our top tips for good content marketing, well, Cherie would be sipping cocktails somewhere a whole lot warmer than 5-degree Melbourne, lemme tell ya! When it comes to building a brand, few things are as valuable as...
Growing up, I knew way too much about my parents’ finances. While they had the best intentions, the way they communicated our struggles to me as a child is definitely the root of a lot of my anxieties as an adult. Maybe I’m particularly sensitive to the subject,...
Read any of my school report cards, and you’ll quickly realise I was the academic kid, and in particular, I was the literature kid in primary school … who went on to become the literature nerd in high school. It didn’t matter what it was: reading,...
We’ve been running ads [and teaching others how to run ‘em] for quite some time now, and what we’ve learned is that everyone’s situation is different. What the ads landscape looks like for one business might be completely different to how it looks for another, and...
I know what you’re thinking, “Cherie … are you seriously blogging about how to deal with your business’ rapid growth smack bang in the middle of a global economic crisis?”. Yes, guys. Yes I am. Because the thing is TDP began seriously...
Looking for ways to leverage the power of Instagram Stories for your clients? Luckily for you, beloved TDP human, we speak fluent Stories at The Digital Picnic and are here to give you the lowdown on how to make the most out of your 24hrs on the ‘gram. Truth is,...
Exactly x2 months ago to the day, I posted to TDP’s Instagram account that not only was Cat coming back to TDP from maternity leave … but as Managing Director too [allowing me to take the big step into Creative Director, a position I dreamt of having 10+...
When it comes to managing client relationships I definitely don’t have all the answers, but then does anyone really? What I do have though is plenty of experience working with some of the nicest clients on the interwebs and I’m gonna go ahead and dub...
I wanted to tell you a little story about the power of an online community during a crisis, or moreso … the power of TDP’s community during a crisis, because y’see we knew it was a powerfully strong community, but heck. Heck. ...
