The rise and rise of influencer marketing

The rise and rise of influencer marketing

Look… I don’t want to claim to traditional media is *completely* dead, but if we look at the amount of magazines and newspapers closing their doors in the past couple of years, it’s evident that people are looking elsewhere for inspiration and validation.   It...
5 non-negotiable boundaries for digital marketers.

5 non-negotiable boundaries for digital marketers.

  Digital marketing boundaries for social media marketers.   l-e-l.   I can hear y’all larfing from here.  Boundaries? In an industry that never sleeps? I know, I know.  But hang in there with me, yea? Because I was a freelance marketer once upon a...
Some of the latest IG trends we’re loving

Some of the latest IG trends we’re loving

We’re fast approaching the EOFY and you know what that means right? Taxes *queue loud booing sound* but also? It marks a fresh new start for your business and an opportunity to go into the next financial year bigger and better than ever before *queue loud applause...
5 non-negotiable boundaries for business owners.

5 non-negotiable boundaries for business owners.

    Business ownership without boundaries? … clusterf*ck.     Honestly.     And believe me, I should know, I spent the first 3-4 years as a business owner with next to no boundaries, ha! Man.  Man, oh man.  T’was the clusteriest of...
Selling social. The growth of social commerce.

Selling social. The growth of social commerce.

When it comes to marketing channels, social media is an ecommerce brand’s dream. #notbiasedatall   Direct [and sometimes even free] access to audiences, amazing targeting capabilities and a consumer that’s willing and ready to purchase… social channels have...

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