Look… I don’t want to claim to traditional media is *completely* dead, but if we look at the amount of magazines and newspapers closing their doors in the past couple of years, it’s evident that people are looking elsewhere for inspiration and validation. It...
Digital marketing boundaries for social media marketers. l-e-l. I can hear y’all larfing from here. Boundaries? In an industry that never sleeps? I know, I know. But hang in there with me, yea? Because I was a freelance marketer once upon a...
We’re fast approaching the EOFY and you know what that means right? Taxes *queue loud booing sound* but also? It marks a fresh new start for your business and an opportunity to go into the next financial year bigger and better than ever before *queue loud applause...
I used to see faces. Not just actual faces of people [although I do see them, when I’m wearing my contacts]. And not like in an “I see dead people way” either. But every time I made a decision – tough or otherwise – I’d see a member of our team, and I’d...
Lipstick [a definition, according to me, prior to the rise of a global pandemic and my discovering of ‘the lipstick effect’]: A coloured cosmetic product containing pigments, oils and waxes that’s applied to the lips via a small, compact stick. It has this...
It was 7PM, my daughter had just gone down for the night and I was back in the office at home, doing absolutely nothing. At least that’s what it would have looked like if you’d been wandering the streets of Seddon and looked through my front window. You would have...
Business ownership without boundaries? … clusterf*ck. Honestly. And believe me, I should know, I spent the first 3-4 years as a business owner with next to no boundaries, ha! Man. Man, oh man. T’was the clusteriest of...
When it comes to marketing channels, social media is an ecommerce brand’s dream. #notbiasedatall Direct [and sometimes even free] access to audiences, amazing targeting capabilities and a consumer that’s willing and ready to purchase… social channels have...
