In any group situation, if you ask for a past-employment horror story, I’d bet that most people in the room would be throwing their hands up to regale you with tales of crappy workplaces or incompetent managers. Of course, some of that is subjective, but most of what...
Language is perhaps the most effective way to shape people’s perception of your brand. Your tone of voice is an expression of your vision and values, and the way you make an impression on everyone who consumes your contentt\. It’s the way we add colour and interest to...
Stories are a big deal on Instagram. They’ve been around since 2016, and despite many of us predicting they’d never succeed (because we were *all* too dedicated to our beloved Snapchat, #RIP), well, they did — and boy-oh-boy, have they become an important and...
When it comes to things I LOVE [capitals very intended] about social advertising the list is mighty long… If you’ve ever been in one of my workshops, you’ll probably know this first hand as I spend a good ol’ 8 hours or so listing them out, one by one,...
I could make this article short and sweet and sum it up in one sentence. Basically, Zuckerberg and the Google Gods just see things differently. And that’s ok, because we all do. If I have answered your questions, great, go forth and make some money and...
If you’ve been following us for a while now, you’ll know that as an organisation we’ve been on a bit of a values journey recently, firstly with discovering our own organisational values, and then mapping out exactly what those values mean in terms of the way...
