The Facebook ads transparency tool is loved by many, but it’s also mostly forgotten by a lot of people. Have you ever wanted to have a little peek at your competitors ads, without having to visit their website and holding out hope to be retargeted? Or...
Defining metrics that actually matter to your digital activity can, at the start, be a tad confusing. No matter what digital activity you are running, you will have a smorgasbord of metrics to analyse. But which metrics actually matter and how do you decide...
Man. This climate. I was lamenting to a friend the other day that in a pandemic climate, you’re either forcibly shut down [and so – as a result – forcibly not working], or you’re working more than you ever have in...
It’s time to prep your Facebook advertising for Christmas … and if you’re reading Christmas in the title with wide-eyes, you’re not alone. We can hardly believe Santa will be on his way so soon. If you haven’t started thinking about how your Facebook...
As I type this from my makeshift home office [in waaay too close a proximity to my beloved husband], during week 476 of lockdown in Melbourne, even I am rolling my eyes at yet another piece of content threatening to bang on about the benefits of Covid. So...
Going from long-term freelance to an agency was a hurdle our newest team member Cassie had to cross when she joined team TDP. She’s on the blog today, giving us a really personal account of how she adapted to the change – and we’re *thrilled*...
![… on creative agency ownership [x7 months into lockdown].](https://www.thedigitalpicnic.com.au/wp-content/uploads/2020/10/Blog-Post-Graphics-TDP-2020-copy.png)
