Expectation vs. reality for digital advertising

Expectation vs. reality for digital advertising

  There’s a scene in one of my favourite movies 500 days of summer that heartbreakingly plays out how far our reality can sometimes be from our expectations. 💔 Facebook ads are a bit different to a picturesque love affair feat. Zoey Deschanel that’s for sure, but...
How your business stage impacts your digital ads strategy

How your business stage impacts your digital ads strategy

  It’s important to understand what stage your business is in during its life cycle to help you decide on the metrics that matter most to see your growth.  Introducing a digital ad strategy is an important step in your marketing efforts for all businesses....
Leading your team through iOs 14.5

Leading your team through iOs 14.5

    I’m not going to lie, when I first heard about the iOS14 update at the end of last year, I didn’t want to hear it. I decided it could firmly stay in the too hard basket until the mad dash to Christmas that every agency is probably familiar with was done. ...
How TDP achieves an above average eDM conversion rate.

How TDP achieves an above average eDM conversion rate.

  Your eDM conversion rate is always a hot topic amongst digital marketing folx. And ours? is above average and we’re proud [!!!]   You see, emails can have a bad reputation in marketing.    The dread of pulling up your promotions tab in Gmail, and seeing...