Diversity in influencer marketing

Diversity in influencer marketing

  A quick scroll of any social media feed will tell you that influencer marketing is big. But did you know that it’s $16.4 billion big? With a market size this huge, influencer marketing is an absolute force. But is it a force for good?   We need to talk...
How the internet and social media is changing culture

How the internet and social media is changing culture

  The internet and social media have impacted and will continue to impact culture in various ways. Arguably, the internet and social media are actually leading and shaping culture more than anything else, as it’s the fastest and biggest way we can connect with...
Why your Facebook Ads aren’t converting

Why your Facebook Ads aren’t converting

  What is the meaning of life? How do you achieve happiness? Why are my Facebook [a.k.a Meta] ads not converting? We’re asking the big questions today and answering them – well, at least one of ‘em.      There are a lot of factors that contribute...