Hey there, small business owner! Looking to make a big splash online without breaking the bank? Well, look no further than organic social media!
By using free platforms like Facebook, LinkedIn, and Instagram, you can build a devoted community of fans and customers without spending a single penny on advertising.
In this blog post, we will explore the role of organic social media for small businesses and how it can benefit your company.
What is organic social media?
If you’re a small business owner trying to get the word out about your amazing products or services, you’ve probably heard of organic social media. Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users share with each other on their feeds, this includes businesses and brands.
One of the biggest myths in social media marketing is that only paid ads bring results and can help you boost your follower count.
While yes, paid social media content can give you amazing results, organic content can have just as much of an impact!
People love to engage with social media and often use the platforms as a way to escape, to learn something new, to be inspired, to be entertained, and to connect. If your organic content does at least one of these things, you’re off to an amazing start!
It is very important to remember that your brand is not just about the service you provide or the product you sell, but it’s also about the people behind the brand.
Increased brand visibility
According to recent studies, 80% of customers are more likely to buy from a brand they follow on social media, and a whopping 90% of consumers are more likely to purchase from a brand they follow on social media. If that’s not a serious social influence, then we don’t know what is!
With millions of people using platforms like Facebook, LinkedIn, and Instagram regularly, setting up a business profile and posting content frequently can increase your brand’s visibility and recognition.
Social media is not just about reaching new customers. Social media is also a great way to engage with your existing customers and provide them with excellent customer service.
Are you ready to hear the best part?… organic social media allows you to build your brand’s online presence without spending a dime. By sharing relevant content and communicating with those who engage with your business, you can create a community of devoted fans and customers.
Building customer relationships
Social media is here to take your small business to the next level! It’s not just a one-way street, it’s a two-way communication channel that allows you to get up close and personal with your audience.
Did you know that 63% of consumers expect brands to provide customer service through social media channels? Or that 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
By responding to comments and messages promptly, small businesses can create a strong bond with their customers and demonstrate their commitment to providing excellent service.
Social media also offers the chance to showcase behind-the-scenes glimpses of the business, including photos or videos of the team at work or special events. It’s the perfect way to add a human touch to your brand and create a sense of community among your customers which is very important.
But don’t forget – It’s not just about sharing content – it’s about listening to your customers and valuing their opinions. It’s important to listen to your customers, it will make them feel like you value their opinions which helps to foster strong relationships.
Organic social media is cost-effective
You do NOT need a big budget to be successful on social media!
The most successful brand accounts are those that provide clever, attention-grabbing content. You can even target specific demographics and interests with low-cost advertising alternatives on platforms like Facebook and Instagram.
How does organic content fit with my paid ads?
Organic content can actually be your secret weapon in maximizing the impact of your paid ads, think of it as a sidekick!
If your profile is just filled with promotional posts, people might be turned off making them less inclined to follow. But if you’ve got an exciting and engaging feed full of organic content, they might just get hooked and start following your brand because they enjoy what you are posting.
Once you’ve built up a solid organic following, those followers can help boost the performance of your paid ads. This could be through them sharing your ad with their own followers, commenting on it, or even tagging their friends. This can help increase the reach and engagement of your paid ads.
Social media is important for connecting with your customers in a personal way. By engaging in two-way communication, sharing behind-the-scenes content, and valuing customer feedback, you’ll be on your way to building a loyal and dedicated following in no time!
So, what are you waiting for? Get your business profile set up on social media and start engaging with your target audience today!
Are you ready to take your organic social media game to the next level? We would LOVE to help you master your strategy with our 1:1 strategy sesssions or our social media health checks.
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