The strangest thing happened to me recently.


I was interviewing for x2 roles here at TDP, and when you’re interviewing for not one, but two roles? … you meet a lot o’ people [so many of them incredible].


There was x1 person that I wanted to hug through the screen.  Maybe nerves got the better of them, and they’d undoubtedly put the prep time in, but every time we asked them a question? … we could see them reading off screen > word for word > and even trickier than that? … ChatGPT had written all of their responses.


We absolutely gave them the time of day [for all we knew, this might have been their first interview ever], but we also gave them the feedback because clear is kind.  The reality was, I can’t [as I’m typing this] remember a single thing they said in that interview minus the one moment they looked up and gave their own answer.


And it was beautiful, and memorable, because it was human.


ChatGPT isn’t meant to sit in your job interviews folks, and nor is it meant to write all o’ your content … and just like we could tell ChatGPT had written everything in that job interview? … so to can your audience quickly figure out that ChatGPT is writing all of your content.


And ya gotta stop that.

Like, immediately.



So how can you tell if the post you’re reading is the brainchild of ChatGPT? Well, we thought we’d draft up a little [non-ChatGPT written] blog post to dive into the world of AI-generated content and uncover the dead giveaway signs that ChatGPT has written your content so you can spruce it up and give it that all-important human touch.


First? We need to understand ChatGPT’s capabilities


ChatGPT, a marvel of AI technology, is designed to mimic human writing styles. From blog posts to social media updates, it’s making waves in digital marketing. But, as we peel back the layers, it kinda becomes bluddy obvious that AI writing has its own unique fingerprint.


… and that should more often be the first draft, and not the final copy.  Let it GUIDE you, not be you.


So, what are the dead giveaways?


  1. Ab-so-lute uniformity in tone and style: ChatGPT is consistent, and, uh, maybe too consistent. It lacks the spontaneous flair or the quirky twists often seen in human writing.


… and that your audience craves.


  1. An absolute bluddy lack of personal anecdotes: the charm of personal stories is notably absent in ChatGPT’s content. It’s factual, yes, but missing those heartwarming personal touches.


… just like that job interview we sat in? I can only remember one thing about it, and that is that the person’s Mum was a hairdresser [it’s the one time that person spoke from the heart instead of their ChatGPT notes].


  1. Overly formal language: if the content reads like it’s wearing a bow tie and suit, it might just be ChatGPT [lol]. The AI tends to favour formality over a laid-back conversational style.


… have the courage to be more “Adam Sandler” than “bow-tie Bond”.  Your audience wants your baggy trakkies, we promise.


  1. Death by the same words ChatGPT uses every time: like “revolutionalise”, “unlock your potential”, “master”, “unleash”, “boost”, “skyrocket”, “uplevel” … you get the gist.  It’s basically like Gary Vee stepped into your content all of a sudden and everyone’s like, “wait, wasn’t I following that seriously down to Earth VA who humanised captions and “revolutionised” nothing [lol].


  1. Excessive Caps Lock’n: write this one down.  Please.  If you’re really going to resort to having ChatGPT write all of your content, can you – bare minimum – just remove the capital letter from each new word within a sentence? ChatGPT loves putting a caps lock where it doesn’t belong … so just – bare minimum – go back and un-capitalise everything that doesn’t need to be capitalised, yea? It’s the dead giveaway for everyone.  We all know.  We just don’t have the heart to tell you, or worse, we’ve scrolled straight past the content because we immediately knew.


The benefits of AI-assisted writing


Despite these telltale signs, ChatGPT is not a foe but a friend to content creators. It offers a helping hand with structuring ideas and providing information, making it a valuable tool in the content creation arsenal.


Just, like, let it be the helping hand … and not, like, every single body part right down to your head.


Robot first? Sure.  But for the love-a-gahd … please bring it all home with human.


The human touch in content creation


At the heart of memorable content is the human touch – emotions, experiences, and personal insights. Blending the efficiency of AI with the creativity and warmth of human input creates content that resonates and engages.


We call it affinity.


So, whadd’ya do with all o’ this?


While ChatGPT is an impressive tool, it’s the human element that truly brings content to life. So, go ahead, use AI, but don’t forget to infuse your unique human perspective into your creations. Let’s embrace the future of content creation, where AI and humans work hand in hand to create truly captivating content.


Struggling to know how? We have an intermediate and advanced ChatGPT Masterclass available as an always on/on-demand Masterclass.