About Us

What makes us tick, apart from Digital Media of course!

We love to teach

We are unashamedly passionate about educating people about Digital Media, in all its forms.

We love to think & create

We are positively teeming with creative ideas that are just bursting to get out.

We love to help

Managing your digital media can feel like a big old jumbled puzzle, until you get the basic frame in place. We LOVE helping people realise their social media potential.

We love to connect

Just TRY keeping us off Facebook, we dare you. Oh, and did we mention that Pinterest is our RELIGION?

Catherine & Cherie - The Social Playground

Our Story

Cherie and Catherine met online, OF COURSE!

What started as friendly banter on a local Facebook group in the Inner Western suburbs of Melbourne, blossomed into what is now The Digital Picnic.

The Digital Picnic specialises in social and digital media workshops and events.

Our business is passionate about helping small business and its our absolute pleasure to work with business owners to improve their knowledge of the social and digital world.

Cherie Clonan

Cherie Clonan


Cherie is an award winning digital marketer, who is passionate about the difference best practice social media marketing can do for businesses and organisations.


She has a proven track record of bringing significantly increased social engagement, community growth and transforming social accounts. In 2015, she joined Feather & Noise [a Melbourne fashion label] as their freelance social media strategist and has grown their accounts to a combined following of over 66k in 18 months through best social media practices and strong influencer outreach marketing.


Her strengths are strong wordsmithing / digital copywriting skills, and growing strong communities via using that critical ‘right tone’ on the accounts she oversees.


Her favourite aspect of social media marketing is the development of powerful social media marketing strategies…perhaps it was those two years on the high school chess team, always thinking about the next best move?!

Catherine Skreiner

Catherine Skreiner


Catherine is an accomplished and experienced marketing professional, with 20 years experience across industries such as beauty, energy/utilities, property and hospitality, with a specialist focus on digital marketing for the past 12 years.


Possessing a broad range of technical and traditional marketing skills, Catherine’s passion lies in the online space. She embraces the latest in digital media tech, is fanatical about analytics and loves looking for ways for brands to grow and evolve their customer relationships.


Catherine has a natural flair for teaching and a genuine love for training and providing people with the skills to manage their own digital media and marketing. The social media landscape is ever evolving and Catherine loves to stay up to date with local and international best practice trends.

Christina Chiodo

Christina Chiodo

Facilitator of Social Media Geekery

I’m Christina, an accidental Digital Strategist and occasional co-presenter of The Digital Picnic’s ‘Get Social Savvy’ workshop.

I have my own social media business born out of my love for working with time poor business superstars who get the ‘why’ of social media, but not necessarily the ‘how’.

I’m a lover of all things colourful (Cherie and I bonded over our Gorman love), I sing in three choirs, I’m obsessed with podcasts and most importantly, I’m a mama of two and wife of one (ha!).

Teaching other people how to get their social on the right path is my ‘jam’ (as Cat and Cherie say) and I’m a bit chuffed to be a part of the rockin’ TDP crew. See you in the workshop room!

There's a lot happening 'round these parts

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