About Us

What makes us tick, apart from Digital Media of course!

We love to teach

We are unashamedly passionate about educating people about Digital Media, in all its forms.

We love to think & create

We are positively teeming with creative ideas that are just bursting to get out.

We love to help

Managing your digital media can feel like a big old jumbled puzzle, until you get the basic frame in place. We LOVE helping people realise their social media potential.

We love to connect

Just TRY keeping us off Facebook, we dare you. Oh, and did we mention that Instagram is our RELIGION?

Catherine & Cherie - The Social Playground

Our Story

Cherie and Catherine met online, OF COURSE!

 

What started as friendly banter on a local Facebook group in the Inner Western suburbs of Melbourne, blossomed into what is now The Digital Picnic.

 

The Digital Picnic specialises in social and digital media workshops and events.

 

Our business is passionate about helping business’s small to large and its our absolute pleasure to work with business owners and teams to improve their knowledge of the social and digital world.

Cherie Clonan

Cherie Clonan

Director

Cherie is an award winning digital marketer, who is passionate about the difference best practice social media marketing can do for businesses and organisations.

 

She has a proven track record of bringing significantly increased social engagement, community growth and transforming social accounts. In 2015, she joined Feather & Noise [a Melbourne fashion label] as their freelance social media strategist and has grown their accounts to a combined following of over 66k in 18 months through best social media practices and strong influencer outreach marketing.

 

Her strengths are strong wordsmithing / digital copywriting skills, and growing strong communities via using that critical ‘right tone’ on the accounts she oversees.

 

Her favourite aspect of social media marketing is the development of powerful social media marketing strategies…perhaps it was those two years on the high school chess team, always thinking about the next best move?!

Catherine Skreiner

Catherine Skreiner

Director

Catherine is an accomplished and experienced marketing professional, with 20 years experience across industries such as beauty, energy/utilities, property and hospitality, with a specialist focus on digital marketing for the past 12 years.

 

Possessing a broad range of technical and traditional marketing skills, Catherine’s passion lies in the online space. She embraces the latest in digital media tech, is fanatical about analytics and loves looking for ways for brands to grow and evolve their customer relationships.

 

Catherine has a natural flair for teaching and a genuine love for training and providing people with the skills to manage their own digital media and marketing. The social media landscape is ever evolving and Catherine loves to stay up to date with local and international best practice trends.

Our HQ Team

Cat Howell

Cat Howell

Head of Studio Harmony

Cat hails from the sunny, sleepy shores of coastal NSW, but has spent the best part of the last decade trying to find a seat on the tube, in London. Well, and doing other things, too.

 

A self-confessed grammar nerd and spreadsheet devotee with a passion for small business, Cat has been living some version of #studiomanagerlife for the last ten years. Her superpower is probably her ability to create a system for pretty much anything [oh and an uncanny knack for identifying dog breeds – Cat is a bit of a crazy dog lady, ironically…]

 

Most of Cat’s small business operational wizardry comes from her experience in London where she helped to turn a tiny custom cake company into a baking brand with a hugely successful YouTube channel and cult online following. She is truly happy when she’s creating something – whether that’s helping to grow a brand, writing, painting or just making a mean Lasagne.

 

If asked to describe her ultimate happy place, Cat would tell you she’d be camping near the ocean, surrounded by all her favourite people from both hemispheres, drinking nice wine and wearing a killer red lipstick. Oh and there would be dogs, of course, lots of dogs!

Tess Vuurman

Tess Vuurman

Social Media Strategist

Tess is originally from The Netherlands and landed in Australia 5 years ago. She is a self-professed social media junkie, but not the selfie taking kind [OK, she’ll admit, … she doesn’t mind a good selfie either]

 

She began her career as an interior product designer, but the thing is this, at the design academy they taught her everything from design concept to finished product, … but nothing on how to market or sell her own design label, … *kiiiiinda* quite essential 😉

So she went back to uni to study her Masters degree and learn ALL about marketing and communications. This is where her love grew to help other brands and business’ nail their digital marketing efforts.

 

Tess’ passion for all things digital and the subsequent analysis of her digital efforts, coupled with her background in design [and bonus #ninja skills in styling + flat-lay’ing] help her to create powerful social media strategies for our clients.

 

Her clients benefit from OCD levels of organisational skills, a genuine passion for teaching others about social media, #onfleek influencer outreach capabilities, her good eye for design, and her obsession with social media analysis [and how you can measure and adjust strategies, according to your analytics].

Michelle Nick

Michelle Nick

Social Media Strategist

Michelle is the very definition of a social media enthusiast with more than 5 years of digital marketing knowledge she’s bursting to share with you.

 

Born and raised in Melbourne, she pursued her flair for content through a Journalism degree. Keen for a challenge, her love of fashion carried her off to the front rows of New York fashion week, working for a fashion and lifestyle publication.

 

Having ‘lived the dream’ she started her next big adventure, to conquer the boutique digital marketing scene in Melbourne. She truly found her passion, working with clients from all industries to bring their brands to life in the digital realm.

 

When an opportunity to move to Germany presented itself, she jumped right on board, continuing her role as a Senior Account Manager while also travelling the cities of Europe, eating a lot of pasta on regular trips to Italy and gathering some great life experiences along the way.

 

When Michelle’s not behind her desk sipping green tea and dreaming up the next big campaign, she’s taking photos (preferably from someplace with lots of flowers), watching films and excitedly wanderlust-ing over the next dream destination.

Jacqui Pinge

Jacqui Pinge

Business Development Manager

Jacqui joined The Digital Picnic after completing one of TDP’s workshops and custom sessions. She decided there and then that she too would like to join in on the fun.

 

With over 20 years experience in Sales, Marketing + Events, she has become our ‘Jac-of-all-trades,’ but mostly loves working with our corporate clients in finding the best possible training solutions for their teams. Jacqui loves helping marketing teams and businesses identify their knowledge gaps and recommending the most suitable social media training content.

 

Outside of work, Jacqui is a proud Mum to two little humans and is working away on launching a baby product business. It is this entrepreneurial spirit that drives Jacqui’s passion to help other businesses also.

Our Facilitators

Bobby Green

Bobby Green

Facilitator

Originally from New Zealand, Bobby is a versatile creative who has found her niche well and truly within the colourful and complex world of food. Although a Biomedicine major at university, she kept the creative door ajar with minors in English Literature, Linguistics, and Communications. 

 

After 6 years of juggling freelance restaurant work with her own cafe, she launched her own agency, Charm Offensive Melbourne. The agency is passionate about growing the digital presence of Melbourne’s restaurant industry and unlocking the potential of social for some of Melbourne’s favourite venues.

 

She prides herself on creating witty, incisive copy for her clients, and helping them find the voice that will set them apart in an increasingly competitive market. Her natural tone is pithy and irreverent, but she relishes the challenge of assisting a diverse range of clients.

 

She’s also an experienced food photographer, and is involved regularly in high profile shoots for commercial brands, as well as for her cafe and restaurant clients.

Alex Austin

Alex Austin

Facilitator

Alex is a talented social media strategist with an eye for detail. Her early adoption of all things social, coupled with a Sales and Marketing background and a passion for English Literature, landed her in the pursuit of Social Media Management. In 2014 she co-founded Fletch Digital with husband Todd.

 

Her number one work related activity is helping a brand perfect their social storytelling; not a surprise to anyone who witnessed the primary school years where exercise book after exercise book of short stories were filled to the brim.

 

She loves what she does and is passionate about helping local businesses get close to their communities, build lasting relationships while bringing digital strategy to life and achieving their goals in digital media.

Todd Austin

Todd Austin

Facilitator

Todd is a dynamic left-field thinker with a passion for creative ideas and watching them grow.

 

His approach to work is much the same as in life, applying good design to everything he does. With ten years experience behind him, Todd’s background in graphic design led him to Partner in a boutique advertising agency in 2012.

 

His experience with traditional and non-traditional marketing has greatly expanded, leading him to pursue a future in online marketing and social media and in 2014 co-founded Fletch Digital with wife Alex.

 

He now specialises in Facebook Ad Strategy and Implementation, has a keen interest in the latest tech gadgets and is Fletch Digital’s resident vlogger.

Teresa Truda

Teresa Truda

Facilitator

Teresa Truda is the CEO and Co-Founder of chozun , the world’s first travel and loyalty ecosystem to be powered by cryptocurrency and blockchain technology.

 

Teresa has set up chozun in China and 22 cities across APAC. She was awarded the GBC first prize for Female Entrepreneurship across China in 2016, the Asia Super Team winner in 2016, and was recognised as an iGlobal Competition finalist in 2017. She is known as a ‘Crypto Queen’ in the Blockchain & Crypto community as her wealth of crypto knowledge is extensive.

 

She is a lecturer and sessional teacher at RMIT and a guest speaker at tech and startup events across Asia and Australia. Teresa, alongside co-founder Zia Word, are the first two women to launch their own travel and loyalty cryptocurrency and undertake the ICO process in the APAC region.

 

Teresa brings to TDP a huge wealth of knowledge in all areas of Digital Marketing, from strategy to implementation and everything in between!

Video Track: Summer Girls by David Mumford

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