Blog

How to use Social Media to build your business

How to use Social Media to build your business

  Feel like you’re tackling social media without a plan of attack? … s’ok, we meet [and regularly train, via our corporate training offering] 5-10 people deep marketing teams with 5-10 marketing professionals who are genuinely operating without a plan. … and...

Servant leadership without setting yourself on fire

Servant leadership without setting yourself on fire

      My leadership style here at TDP HQs is best described [and most easily described] as servant leadership. Really honestly? I never knew there was a specific title for my approach to “leadership” … I’ve just genuinely rocked up to this business, and...

Top tips for working with Influencers

Top tips for working with Influencers

    If you’ve spent a hot minute on Instagram or TikTok, chances are you’ve seen a sponsored influencer post. #Ad #Spon #PaidPartnership Instagram are leaders when it comes to social media collaborations and sponsored content. Mostly because the platform...

The Dane Picnic: Monthly Wrap Up

The Dane Picnic: Monthly Wrap Up

  How the actual duck did a month go by since I last hit sent on the Monthly Wrap Up?! Guess time goes by pretty fast when you're in lockdown. Just as we were getting our office seats warm at our brand new offices, Melbourne went into its fourth lockdown. So we...

Should I be investing in paid ads in a iOS 14 market?

Should I be investing in paid ads in a iOS 14 market?

  It’s been a BIG year of changes in the digital advertising space, so if you’re feeling a little less confident about parting with your precious cashola on your paid ads that’s completely understandable! There is however, a definitive answer on whether you...

What’s more cost effective; Social ads, or google ads?

What’s more cost effective; Social ads, or google ads?

    Thinking about investing in digital ads but not sure if Facebook or Google are more effective? Well the answer is they both can be! The great thing is they can both be super affordable if you use them correctly and support your ads with some other...

The benefits of working for an autistic-founded business.

The benefits of working for an autistic-founded business.

  Whenever I write a new blog post for TDP? … I like to do a little bit o’ research first, and when I was researching this particular piece? Well, it was depressing. #lol. Ableism.  Ableism, everywhere. I threw things into Google like, “the benefits of having an...

The Dane Picnic: Monthly Wrap Up

The Dane Picnic: Monthly Wrap Up

  This just in ... whether it was accidental or not, you've just stumbled your way into something quite momentous in TDP history - the first EVER edition of ‘The Dane Picnic Monthly Wrap Up’ with yours truly, Dane DiCaprio. Think of me as TDP's version of Ron...

Do I really need to be on LinkedIn?

Do I really need to be on LinkedIn?

  So, do you really need to be on LinkedIn? I mean, no, you don’t really need to be on anything you don’t want to [or that subsequently has you feeling stretched too thin] … but as your resident digital marketer who - quite literally - fell head over heels in...

How to run a business without being a full time people manager

How to run a business without being a full time people manager

      Before TDP [like, well before], I managed to make my way to a particular senior management role that’d see me leading a team of 70 good souls and my own Manager said to me, “welcome to senior management, I hope you’re ok with being disliked?”....