The Top 10 Social Media Mistakes Small Businesses Make

The Top 10 Social Media Mistakes Small Businesses Make

Dismissing social media as ineffective Despite [gewd!] social marketing becoming more and more commonplace, there are still business owners that resist having a presence on socials [because ‘fannying about on Facebook is a waste of time’ yeah, thanks Barry]   The...
Why you [and your socials] need memes

Why you [and your socials] need memes

  It’s no secret that we love a meme at TDP – they’re a constant source of snort-laughing, full-double chin enjoyment here at HQs.   BUT.   While sourcing and creating them is one of our fave ways to spend a Wednesday afternoon, our reasons behind...
Conversation = conversion.

Conversation = conversion.

  I remember when I was 14 years old [and x9 months], i.e the.exact.legal.age required to work in Australia at the time, I got a job at my local McDonalds [circa 1990’s, so … $5.81 per hour, ha!], and I had the stock-standard-daggy McDonalds Manager ripping out...
2018.  A year in [TDP] review.

2018. A year in [TDP] review.

  2018. It’s been *quite* the year, and then other times? It’s just, … been. Been the highest highs. [and the lowest lows]. Been the complete destruction of my confidence. [and then the rapid rebuilding of it]. Been the introduction to really good eggs. [and...
Business ownership, and marriage.

Business ownership, and marriage.

  I’ve been trying to really “be” with my husband a bit more these days.     It’s not easy; we’re both workaholics.  He puts in a full day at work, and is often straight back on the laptop as soon as the kids are down [and that motivation isn’t because...
Goodbye, hello@

Goodbye, hello@

    I did something big this week.   Well, to me [a.k.a #highfunctioninganxiety], … it’s big.  To anyone else, I imagine you’ll be like, … it took you 3.95 years to hop off your company’s e-mails [?!], but it did, and I’ll be honest, my departure from...
How social media is leveling the playing field

How social media is leveling the playing field

It’s no secret just how much we love social media at The Digital Picnic.   The community, the content, the possibilities… it’s really changed the game for the better, from our perspective!   One of the biggest factors we love about it though, is the path...
The best thing you can be online is [unashamedly] you

The best thing you can be online is [unashamedly] you

With trolls lurking in every corner of the internet it can sometimes be a little bit scary to express any kinds of vulnerability on social media… we feel ya!   Your contact with your audience, fans and loyal supporters is direct and instantaneous so as quickly as...
It takes villages to raise [small business] babies.

It takes villages to raise [small business] babies.

The other night, I MC’d an event alongside the incredible girls from Circle In, Jodi and Kate.   It was a night discussing start out to start-up, and as you can imagine when anything is related to the discussion of #startupLYF, … it gets personal, and intimate,...
Why all Facebook ads are not created equal

Why all Facebook ads are not created equal

Facebook Advertising has been thrust back into the spotlight of late with everyone lamenting the constant algorithm changes that seemingly make it impossible for small businesses and insisting that you simply *must* advertise to be seen on Facebook.   Algorithm...

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