I know CEO’s are forever focused on the obvious: people, culture, and finances … but what about the all-important that arguably influences those x3 things the very most? The CEO’s happiness, and - as I’ve found out this year, especially - one of the most...
To own a digital marketing agency that specialises in paid advertising and not keep up to date with all of the iOS updates, is a rather foolish Founder. I mean, iOS14.4 changed so much not only for my industry, but my own agency, so when iOS17 dropped? I...
We've interviewed a LOT of folk over the x9 years of TDP, well, TDP'n ... and there are always a few candidates who are understandably concerned that they'll hinder their growth within a small business/startup'y kinda climate, and we always wanna say; "have you...
Welcome to the world of LinkedIn advertising - The modern-day Aladdin's cave for businesses seeking to discover the treasure trove of professional engagement [don’t mind me, I may be a 40+ yo agency owner, but … I still love Disney. Always have. Always will]. As the...
Email Marketing has always been an essential factor in nurturing your warm audience, generate traffic to your website, and increasing brand awareness and conversions. Just to name a few. But before we dive into email campaigns, let’s start where all the magic...
I’ll likely never remember the day that I was named as a LinkedIn Top Voice in 2023, because when the email came through from LinkedIn? I genuinely thought it was spam, and deleted it [#eek]. Actually, it was our Head of Content who noticed the little...
Navigating the choppy waters of business finances is a formidable challenge for any CEO. Add Dyscalculia to the mix, and it's like steering a ship through a storm blindfolded. Yet, here I am, proud to say that our digital marketing agency has...
In the ever-changing world of digital marketing, striking the right balance between personal and professional branding is a tightrope walk. While the personal touch of a Founder can add relatability and human connection [and I reckon I do this bluddy well], too...
If you’ve followed TDP for a little while [even just the last 3’ish months], you’ll know that I’ve been in the thick of entirely overhauling TDP’s content strategy [particularly across our social media platforms]. This is normal. I’d implore...
Social media isn't just a virtual space; it's a realm of relationships. People flock to social media platforms to follow their passions and interests. And guess what? You, dear brand, are in a relationship with your audience. Yes, you read that right! Just like...
For anyone who follows us on Instagram and/or LinkedIn, you’ll have known we just rolled out our company-wide Innovation Day [we host these on a quarterly basis], and this time the theme was ‘connection’. When we sent out the agenda for this...
Paid social advertising has become an integral part of digital marketing strategies, allowing businesses to reach and engage with their target audiences, arguably easier than ever before. However, if you’re new to paid social advertising you’re bound to make a...