News from the Digital Picnic'ers

Why all Facebook ads are not created equal

Facebook Advertising has been thrust back into the spotlight of late with everyone lamenting the constant algorithm changes that seemingly make it impossible for small businesses and insisting that you simply *must* advertise to be seen on Facebook.   Algorithm...

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Our thoughts on Facebook, and its [big] changes.

Wow FB, … you sure know how to keep us on our toes, ha!  Just quietly though, … we secretly love it.  It’s probably a big reason why we’re so well suited to an industry like digital marketing, because we like change, we embrace it, … and we thoroughly enjoy creating...

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One beautiful Sunday

Last Sunday was - hands down - one of the best days I have ever had with my children.   Seriously, seriously, no exaggeration, … it was one of the best ever days I’ve had with my children.   Why? Well, because I just so happen to be one of those Mums who ultimately...

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The next chapter

Gosh, there have been some seriously big changes around these parts, and we’ve felt like every second week has seen a new *big* announcement made to our followers / private FB group of TDP grads, and then all of these changes have meant significantly bigger workloads,...

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How to digital detox as the director of a digital marketing agency

I know what you’re thinking.  You’re looking at the title, and you’re shaking your head in disbelief, and you’re thinking to yourself, “not.even.remotely.possible”, because;   Digital detox. Director. Digital marketing agency.   It doesn’t seem possible, right?  ...

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Outsource: 2 weeks in

So, we've recently made the decision to outsource our e-mail inbox to our beautiful part-time employee for a multitude of reasons, & so that in itself took me on a bit of a nostalgic trek down memory lane thinking about the 'then' and 'now' with regards to reaching...

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Smoke n’ mirrors, baby!

So, the strangest thing happened the other week.   I got a text message from a friend asking if I wanted to sign up for a photography course [interested!], during the school holidays [ok, so babysitting will be a logistical consideration, … but still interested], in...

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5 things we’ve learnt from 2 years of workshop’ing

At the beginning of all of this.  Like, I’m talking wa-hay-haaaaaaay back when I made the switch from my cushy / reasonably well-paid senior management position in healthcare to [gasp!] ... marketing, I enrolled in a digital marketing course that cost thousands and...

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The 5 best business decisions we’ve made in 2016

Do you wanna know why we love participating in business networking groups on Facebook? And we don’t mean the tacky-junk-mail’y-type groups where people are just promoting their goods / services in every.single.post.       Ew   Nosiree, we mean those incredible private...

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There's a lot happening 'round these parts

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