How I benefit from investing in my employees

How I benefit from investing in my employees

    Mine is a really small business.     Like, really small.     I read a lot about employee engagement via online literature [and sometimes I impostor and think, am I doing enough in terms of employee engagement?], and then I read more...
The rise and rise of influencer marketing

The rise and rise of influencer marketing

Look… I don’t want to claim to traditional media is *completely* dead, but if we look at the amount of magazines and newspapers closing their doors in the past couple of years, it’s evident that people are looking elsewhere for inspiration and validation.   It...
5 non-negotiable boundaries for digital marketers.

5 non-negotiable boundaries for digital marketers.

  Digital marketing boundaries for social media marketers.   l-e-l.   I can hear y’all larfing from here.  Boundaries? In an industry that never sleeps? I know, I know.  But hang in there with me, yea? Because I was a freelance marketer once upon a...
Some of the latest IG trends we’re loving

Some of the latest IG trends we’re loving

We’re fast approaching the EOFY and you know what that means right? Taxes *queue loud booing sound* but also? It marks a fresh new start for your business and an opportunity to go into the next financial year bigger and better than ever before *queue loud applause...
5 non-negotiable boundaries for business owners.

5 non-negotiable boundaries for business owners.

    Business ownership without boundaries? … clusterf*ck.     Honestly.     And believe me, I should know, I spent the first 3-4 years as a business owner with next to no boundaries, ha! Man.  Man, oh man.  T’was the clusteriest of...
Selling social. The growth of social commerce.

Selling social. The growth of social commerce.

When it comes to marketing channels, social media is an ecommerce brand’s dream. #notbiasedatall   Direct [and sometimes even free] access to audiences, amazing targeting capabilities and a consumer that’s willing and ready to purchase… social channels have...
Digital marketing boundaries for business owners.

Digital marketing boundaries for business owners.

    Hullo, my name is Cherie and I’m the Founding Director here at TDP.   I’m also the lead strategist on TDP’s content, and the full-time community manager for the engagement our content marketing drives across our various platforms, and if I’m being...
5 tips for an effective content marketing strategy

5 tips for an effective content marketing strategy

If we had a dollar for every time we’d been asked for our top tips for good content marketing, well, Cherie would be sipping cocktails somewhere a whole lot warmer than 5-degree Melbourne, lemme tell ya! When it comes to building a brand, few things are as valuable as...
Why I don’t spellcheck your content any more.

Why I don’t spellcheck your content any more.

    Read any of my school report cards, and you’ll quickly realise I was the academic kid, and in particular, I was the literature kid in primary school … who went on to become the literature nerd in high school.  It didn’t matter what it was: reading,...
How to cope with your business’ rapid growth

How to cope with your business’ rapid growth

    I know what you’re thinking, “Cherie … are you seriously blogging about how to deal with your business’ rapid growth smack bang in the middle of a global economic crisis?”.   Yes, guys.   Yes I am.   Because the thing is TDP began seriously...

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