Welcome to the #teamTDP blog

Behind the scenes of our ads portfolio

Behind the scenes of our ads portfolio

    Over the past few years, we’ve been incredibly lucky to grow a paid ads portfolio featuring brands that we one day only dreamed of crossing paths with. It’s always a #pinchme moment when we speak to prospective clients and they tell us the positive...

Why TDP will never become an RTO

Why TDP will never become an RTO

      Will The Digital Picnic become an RTO? … our Studio Manager would argue this would have to be one of our most asked questions, and as tempting as it is for us to earn $5,000-$10,000 for the exact same courses we’re currently offering at...

What makes a great client: An agency perspective

What makes a great client: An agency perspective

  We’re a very lucky bunch at TDP, and one of the main reasons? Definitely the amazing clients we’re privileged enough to work with! We gush a lot internally about how much we love them all, [like, a LOT, ha!] so we thought it was high-time that we go ahead and...

How to make an Instagram carousel that flows using Canva

How to make an Instagram carousel that flows using Canva

  Ello dearly beloved blog reader, Dane here to share a bit of Canva-know-how wisdom with y'all. Ever stumbled across a carousel on Instagram and wondered how the heck they've managed to pop in graphics in between each part that just flows so darn nicely? Well...

My journey from training at TDP to working at TDP

My journey from training at TDP to working at TDP

  Back on a Saturday morning in May of 2018, I waltzed into the QT Hotel in Melbourne ready for a weekend of training with The Digital Picnic.  As someone who was newly employed as a Marketing Coordinator and not yet graduated from my [slightly outdated]...

Why your ROAS isn’t telling the whole story

Why your ROAS isn’t telling the whole story

  If you’re an ecommerce business who has been advertising this year on Facebook you’ve probably seen some changes to your reported return on ad spend [AKA ROAS] that don’t look so glowing.  Trust us when we tell you we’re right there with you for almost every...

How TDP supports our team beyond the workplace

How TDP supports our team beyond the workplace

  This blog was recently assigned to me and appeared in my Asana [a project management system we use in TDP-land], and I remember looking at the title and thinking to myself, “Christ, do we even do anything beyond the workplace?”, ha! Additionally there are weeks...

Expectation vs. reality for digital advertising

Expectation vs. reality for digital advertising

  There’s a scene in one of my favourite movies 500 days of summer that heartbreakingly plays out how far our reality can sometimes be from our expectations. 💔 Facebook ads are a bit different to a picturesque love affair feat. Zoey Deschanel that’s for sure, but...

How your business stage impacts your digital ads strategy

How your business stage impacts your digital ads strategy

  It’s important to understand what stage your business is in during its life cycle to help you decide on the metrics that matter most to see your growth.  Introducing a digital ad strategy is an important step in your marketing efforts for all businesses....

Leading your team through iOs 14.5

Leading your team through iOs 14.5

    I’m not going to lie, when I first heard about the iOS14 update at the end of last year, I didn’t want to hear it. I decided it could firmly stay in the too hard basket until the mad dash to Christmas that every agency is probably familiar with was done. ...

How TDP achieves an above average eDM conversion rate.

How TDP achieves an above average eDM conversion rate.

  Your eDM conversion rate is always a hot topic amongst digital marketing folx. And ours? is above average and we're proud [!!!]   You see, emails can have a bad reputation in marketing.    The dread of pulling up your promotions tab in Gmail, and seeing 21,736...