Blog

My journey from training at TDP to working at TDP

My journey from training at TDP to working at TDP

  Back on a Saturday morning in May of 2018, I waltzed into the QT Hotel in Melbourne ready for a weekend of training with The Digital Picnic.  As someone who was newly employed as a Marketing Coordinator and not yet graduated from my [slightly outdated]...

Why your ROAS isn’t telling the whole story

Why your ROAS isn’t telling the whole story

  If you’re an ecommerce business who has been advertising this year on Facebook you’ve probably seen some changes to your reported return on ad spend [AKA ROAS] that don’t look so glowing.  Trust us when we tell you we’re right there with you for almost every...

How TDP supports our team beyond the workplace

How TDP supports our team beyond the workplace

  This blog was recently assigned to me and appeared in my Asana [a project management system we use in TDP-land], and I remember looking at the title and thinking to myself, “Christ, do we even do anything beyond the workplace?”, ha! Additionally there are weeks...

Expectation vs. reality for digital advertising

Expectation vs. reality for digital advertising

  There’s a scene in one of my favourite movies 500 days of summer that heartbreakingly plays out how far our reality can sometimes be from our expectations. 💔 Facebook ads are a bit different to a picturesque love affair feat. Zoey Deschanel that’s for sure, but...

How your business stage impacts your digital ads strategy

How your business stage impacts your digital ads strategy

  It’s important to understand what stage your business is in during its life cycle to help you decide on the metrics that matter most to see your growth.  Introducing a digital ad strategy is an important step in your marketing efforts for all businesses....

Leading your team through iOs 14.5

Leading your team through iOs 14.5

    I’m not going to lie, when I first heard about the iOS14 update at the end of last year, I didn’t want to hear it. I decided it could firmly stay in the too hard basket until the mad dash to Christmas that every agency is probably familiar with was done. ...

How TDP achieves an above average eDM conversion rate.

How TDP achieves an above average eDM conversion rate.

  Your eDM conversion rate is always a hot topic amongst digital marketing folx. And ours? is above average and we're proud [!!!]   You see, emails can have a bad reputation in marketing.    The dread of pulling up your promotions tab in Gmail, and seeing 21,736...

How to use Social Media to build your business

How to use Social Media to build your business

  Feel like you’re tackling social media without a plan of attack? … s’ok, we meet [and regularly train, via our corporate training offering] 5-10 people deep marketing teams with 5-10 marketing professionals who are genuinely operating without a plan. … and...

Servant leadership without setting yourself on fire

Servant leadership without setting yourself on fire

      My leadership style here at TDP HQs is best described [and most easily described] as servant leadership. Really honestly? I never knew there was a specific title for my approach to “leadership” … I’ve just genuinely rocked up to this business, and...

Top tips for working with Influencers

Top tips for working with Influencers

    If you’ve spent a hot minute on Instagram or TikTok, chances are you’ve seen a sponsored influencer post. #Ad #Spon #PaidPartnership Instagram are leaders when it comes to social media collaborations and sponsored content. Mostly because the platform...