The importance of a strategic approach to IG stories

The importance of a strategic approach to IG stories

Stories are a big deal on Instagram.   They’ve been around since 2016, and despite many of us predicting they’d never succeed (because we were *all* too dedicated to our beloved Snapchat, #RIP), well, they did — and boy-oh-boy, have they become an important and...
Why outsourcing isn’t always the magical pill.

Why outsourcing isn’t always the magical pill.

    Can I be really [really] real with you for just a hot minute?     I mean, let’s be real … have I ever been anything other than really really real with y’all since the beginning of you following along here on this TDP journey? #lol.  ...
The work that’s involved in good content

The work that’s involved in good content

At The Digital Picnic, we *literally* live and breathe content marketing. Seriously though, a good content marketing strategy gets us all jumping up from our desks and happy dancing like the digi nerds that we are.    Want to know why we love content marketing so...
How I benefit from investing in my employees

How I benefit from investing in my employees

    Mine is a really small business.     Like, really small.     I read a lot about employee engagement via online literature [and sometimes I impostor and think, am I doing enough in terms of employee engagement?], and then I read more...
The rise and rise of influencer marketing

The rise and rise of influencer marketing

Look… I don’t want to claim to traditional media is *completely* dead, but if we look at the amount of magazines and newspapers closing their doors in the past couple of years, it’s evident that people are looking elsewhere for inspiration and validation.   It...
5 non-negotiable boundaries for digital marketers.

5 non-negotiable boundaries for digital marketers.

  Digital marketing boundaries for social media marketers.   l-e-l.   I can hear y’all larfing from here.  Boundaries? In an industry that never sleeps? I know, I know.  But hang in there with me, yea? Because I was a freelance marketer once upon a...
Some of the latest IG trends we’re loving

Some of the latest IG trends we’re loving

We’re fast approaching the EOFY and you know what that means right? Taxes *queue loud booing sound* but also? It marks a fresh new start for your business and an opportunity to go into the next financial year bigger and better than ever before *queue loud applause...

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