Why all Facebook ads are not created equal

Why all Facebook ads are not created equal

Facebook Advertising has been thrust back into the spotlight of late with everyone lamenting the constant algorithm changes that seemingly make it impossible for small businesses and insisting that you simply *must* advertise to be seen on Facebook.   Algorithm...
Our thoughts on Facebook, and its [big] changes.

Our thoughts on Facebook, and its [big] changes.

Wow FB, … you sure know how to keep us on our toes, ha!  Just quietly though, … we secretly love it.  It’s probably a big reason why we’re so well suited to an industry like digital marketing, because we like change, we embrace it, … and we thoroughly enjoy creating...
One beautiful Sunday

One beautiful Sunday

Last Sunday was – hands down – one of the best days I have ever had with my children.   Seriously, seriously, no exaggeration, … it was one of the best ever days I’ve had with my children.   Why? Well, because I just so happen to be one of those...
The next chapter

The next chapter

Gosh, there have been some seriously big changes around these parts, and we’ve felt like every second week has seen a new *big* announcement made to our followers / private FB group of TDP grads, and then all of these changes have meant significantly bigger workloads,...
Outsource: 2 weeks in

Outsource: 2 weeks in

So, we’ve recently made the decision to outsource our e-mail inbox to our beautiful part-time employee for a multitude of reasons, & so that in itself took me on a bit of a nostalgic trek down memory lane thinking about the ‘then’ and...
Smoke n’ mirrors, baby!

Smoke n’ mirrors, baby!

So, the strangest thing happened the other week.   I got a text message from a friend asking if I wanted to sign up for a photography course [interested!], during the school holidays [ok, so babysitting will be a logistical consideration, … but still interested],...
Un-hustle

Un-hustle

At the risk of sounding a little cray, sometimes I think you might need to really, genuinely burn out in order to come full circle and ultimately experience reinvigoration [??!!].   For some reason unbeknownst to me, I don’t think it’s until you approach [or God...
#DigiGeeks Connect – June 2016

#DigiGeeks Connect – June 2016

What a magic night last night at our #DigiGeeks Connect live panel chat with @thehiitmum @formanpictureframing and @arloandco — three generous, open, inspiring women who opened up to us during an intimate Q&A at our sold out event.   We brought the most...

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