Across this wonderful country, many Aussie parents have suddenly, and unceremoniously, been faced with homeschooling their children at some stage in the last year and a half. Myself included. This year however, the stakes were raised for me as my two...
SEO vs Social Media - What’s the best choice to grow your business? You’ve got your business, products and services and a shiny new website all ready to go. But what should you invest in first to get your brand out there and get the traffic flowing? We...
Feel like you’re tackling social media without a plan of attack? … s’ok, we meet [and regularly train, via our corporate training offering] 5-10 people deep marketing teams with 5-10 marketing professionals who are genuinely operating without a plan. … and...
My leadership style here at TDP HQs is best described [and most easily described] as servant leadership. Really honestly? I never knew there was a specific title for my approach to “leadership” … I’ve just genuinely rocked up to this business, and...
If you’ve spent a hot minute on Instagram or TikTok, chances are you’ve seen a sponsored influencer post. #Ad #Spon #PaidPartnership Instagram are leaders when it comes to social media collaborations and sponsored content. Mostly because the platform...
How the actual duck did a month go by since I last hit sent on the Monthly Wrap Up?! Guess time goes by pretty fast when you're in lockdown. Just as we were getting our office seats warm at our brand new offices, Melbourne went into its fourth lockdown. So we...
It’s been a BIG year of changes in the digital advertising space, so if you’re feeling a little less confident about parting with your precious cashola on your paid ads that’s completely understandable! There is however, a definitive answer on whether you...
![How to look after yourself as an Organisational Leader during times of crisis [and why your team needs you to]](https://www.thedigitalpicnic.com.au/wp-content/uploads/2021/06/TDP-Blog-Post-Graphics-3-400x250.png)
Looking back to pre-2020, I’m sure I recognised the concept of crisis as a potential aspect of my role, but honestly, I’m not sure I’d really thought much about it. Fast forward to mid-2021, and I think most of us, regardless of our position, have resigned to...
Thinking about investing in digital ads but not sure if Facebook or Google are more effective? Well the answer is they both can be! The great thing is they can both be super affordable if you use them correctly and support your ads with some other...
Whenever I write a new blog post for TDP? … I like to do a little bit o’ research first, and when I was researching this particular piece? Well, it was depressing. #lol. Ableism. Ableism, everywhere. I threw things into Google like, “the benefits of having an...
This just in ... whether it was accidental or not, you've just stumbled your way into something quite momentous in TDP history - the first EVER edition of ‘The Dane Picnic Monthly Wrap Up’ with yours truly, Dane DiCaprio. Think of me as TDP's version of Ron...
So, do you really need to be on LinkedIn? I mean, no, you don’t really need to be on anything you don’t want to [or that subsequently has you feeling stretched too thin] … but as your resident digital marketer who - quite literally - fell head over heels in...