Did you know that as little as 15% of Autistic folk are gainfully employed, and remain gainfully employed? … I’m one of those 15% but I also absolutely recognise that a big factor in my remaining “gainfully employed” has a lot to do with my decision to become...
Welcome to the #teamTDP blog
Revolutionising the Workforce: The Importance of Role Clarity, Performance Evaluations, KPIs, and Professional Development
Some of you might know that I officially stepped into the role of CEO at my company in January of this year [2023], and, well, there’s been a lot of work to do ever since [it’s been a little messy. Absolutely. There’s been a lot to clean up, too … but it’s...
The role of organic social media for a small business
Hey there, small business owner! Looking to make a big splash online without breaking the bank? Well, look no further than organic social media! By using free platforms like Facebook, LinkedIn, and Instagram, you can build a devoted community of fans and...
Don’t wing it. This is why you need a digital marketing strategy
There’s no doubt about it, it’s more important than ever to have a solid digital marketing strategy underpinning all of your digital marketing efforts [and yes, we mean all of ‘em]. Whether you’re a small business of one, a service-based business,...
Leading in Times of Change: Navigating Uncertainty with Resilience
Cherie Clonan, Founder of The Digital Picnic, shares her insights on leading through times of change and offers practical strategies for navigating uncertainty with resilience. Discover the keys to effective leadership during challenging times.
How I’m preparing my digital marketing agency to adopt a four day work week
All humility aside? I consider myself to be a really forward-thinking CEO, and I strongly believe in fostering a healthy work-life balance … as well as providing an environment that supports the wellbeing and productivity of our team members. In line with this...
Navigating Economic Downturns: effective Strategies to Market Your Business through an economic downturn
As the CEO of a digital marketing agency, I understand the challenges businesses face during economic downturns [cos’, same gurl. #lol]. While it may be tempting to scale back marketing efforts, maintaining a strategic marketing presence is crucial for...
Organising a Successful Innovation Day for Your Team: A Step-by-Step Guide
I recently ran part one of a two day company-wide Innovation Day series at The Digital Picnic, and when I tell you I got home from work that night with my cup completely full? … it wasn’t just full, but overflowin’. I loved seeing our quieter folk speak up, and...
Easy steps to help you create a digital marketing strategy
“You need to be online. You need to be on Facebook/Instagram/TikTok/[Insert other social media platform here]. You’re losing customers by not investing in Meta Ads/Google Ads/SEO. What are you doing without a digital marketing strategy?” As a business owner,...
Why small businesses should consider TikTok as part of their social media strategy
Feeling overwhelmed about where to focus your marketing efforts with so many social media platforms to choose from? With Instagram, Facebook, Pinterest, YouTube and LinkedIn to just name a few, we wouldn't blame ya for wishing there was a single platform...
Need inspo? Here’s how we come up with social media content ideas
If you’ve clicked into this blog, you already recognise the power of ultra-strong social media content ideas, and you’re on the hunt for inspo! The right social media content ideas can make your brand stand apart from the rest, showing that you’re not just here...
How does social media affect small business?
We love nothing more than spending our days helping small businesses unlock their potential and make easy work of their goals via social media. Since social media started rising to prominence as a marketing tool for business, the impact it has had on small...