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The journey from a ROAS of 1.9 to 3.12 for a new’ish client isn’t an easy one, but our beloved new’ish client [who are also becoming fast friends who are adored by our entire team] Dermal Distinction Academy have been on the 1.9 > 13.12 journey with us. And. Well. We’re all BLUDDY thrilled.
Obviously. #lol.
ROAS is just one piece, though. The other piece? The quiet little achiever in the room being 150+ leads generated [just last month] … cos’ we’re big on going beyond ROAS-related shares/wins round’ these parts.
… and this is just the beginning tbh.
The TDP Effect
Our paid ads campaigns delivered these month on month increases…
- 33% purchases
- 451% revenue
- 446% ROAS
How we achieved these results…
- Adjusting our targeting to ensure we’re hitting the right audience
- Refining our creative to ensure our ads reflect what our data tells us is working
- Liaising with the DDA team to make sure we’ve got a scroll-stopping offer for our ads
- Scaling budgets where appropriate to ensure our ads are winning the right auctions
