How my leadership had to change in <24 hours
6 weeks ago? … my company was in the best position it had ever been in. I could see it, and I could feel it, and I said to my husband, “this is it, babe. This is x5 years of relentless hard work, about to kick in”. It’s incomprehensible that the...
How to tackle your business’ marketing during a crisis
Read the room. Seriously. Not all disasters are created equal, and the ability to market through them varies depending on public perception and sentiment. There are times when it’s appropriate to market during a crisis – a product or service that meets a need…