Back on a Saturday morning in May of 2018, I waltzed into the QT Hotel in Melbourne ready for a weekend of training with The Digital Picnic. As someone who was newly employed as a Marketing Coordinator and not yet graduated from my [slightly outdated]...
If you’re an ecommerce business who has been advertising this year on Facebook you’ve probably seen some changes to your reported return on ad spend [AKA ROAS] that don’t look so glowing. Trust us when we tell you we’re right there with you for almost every...
This blog was recently assigned to me and appeared in my Asana [a project management system we use in TDP-land], and I remember looking at the title and thinking to myself, “Christ, do we even do anything beyond the workplace?”, ha! Additionally there are weeks...
There’s a scene in one of my favourite movies 500 days of summer that heartbreakingly plays out how far our reality can sometimes be from our expectations. 💔 Facebook ads are a bit different to a picturesque love affair feat. Zoey Deschanel that’s for sure, but...
It’s important to understand what stage your business is in during its life cycle to help you decide on the metrics that matter most to see your growth. Introducing a digital ad strategy is an important step in your marketing efforts for all businesses....
I’m not going to lie, when I first heard about the iOS14 update at the end of last year, I didn’t want to hear it. I decided it could firmly stay in the too hard basket until the mad dash to Christmas that every agency is probably familiar with was done. ...
Your eDM conversion rate is always a hot topic amongst digital marketing folx. And ours? is above average and we’re proud [!!!] You see, emails can have a bad reputation in marketing. The dread of pulling up your promotions tab in Gmail, and seeing...
Across this wonderful country, many Aussie parents have suddenly, and unceremoniously, been faced with homeschooling their children at some stage in the last year and a half. Myself included. This year however, the stakes were raised for me as my two...
SEO vs Social Media – What’s the best choice to grow your business? You’ve got your business, products and services and a shiny new website all ready to go. But what should you invest in first to get your brand out there and get the traffic...
Feel like you’re tackling social media without a plan of attack? … s’ok, we meet [and regularly train, via our corporate training offering] 5-10 people deep marketing teams with 5-10 marketing professionals who are genuinely operating without a plan. … and...
