7 years in business: what a milestone. I remember being at another business owner’s 7th birthday 3+ years ago now, and I looked around and said to myself, “this is what I want. This. Exactly this”. The truth? … I’ve surpassed that particular...
New Year, new updates. Gotta hand it to the Instagram team, although most of their recent changes appear to be taken from TikTok [*cough* copycats *cough*] they’re definitely on a mission to continue to enhance the platform’s experience. Here’s...
At the time of writing this, we are a week out from wrapping up for the year. We had our iconic TDP Christmas party just a week ago, and I say iconic because no matter if we’re in a park having a picnic, a cafe having a meal or being whisked away to a getaway...
We’ve been specialising in creating content strategies for thirteen years now and we can assure you this, when you incorporate these three recommendations into your content marketing strategy? … you become many of the things you’ve been appreciating in...
The start of a company? … the end of a marriage. I read that somewhere once, and as I read it, quiet tears fell down my cheeks because I genuinely know how much potential truth there is within that statement [and have had 1-2 moments in seven years of business...
The best thing about my Autism diagnosis? … the instantaneous feeling I had of absolutely having “arrived home”. The worst thing about my Autism diagnosis? … the secondary [and also almost instantaneous] feeling of recognising immediate ableism. Seriously, the...
Ah, 2021 eh? … what a [censored]. But like I love to do every year? I poured through a year’s worth of content to remind me what actually happened for me/TDP in every month of this year, and sure, it was 2021 so most of what I saw was “in lockdown again” or...
‘Ello TDP blog regulars, and the warmest of welcomes to those visiting this part of the world wide web for the first time! I’m back once again to take a break from batching up Instagram stories assets, to share with you a little golden nugget of a hack to make...
One of the amazing things about Digital Marketing is the access to real time data, allowing advertisers, businesses and brands to move quickly with consumer behaviour and trends. With this incredible access to data, can come with an overwhelming amount...
Brand anthropomorphism isn’t something new. Marketers have been trying to humanise brands for decades, and digital marketers have been trying to do the same, but online, for just a little bit less than that. We’ve spent so long focusing on the associated “win”...
