5 non-negotiable boundaries for business owners.

5 non-negotiable boundaries for business owners.

    Business ownership without boundaries? … clusterf*ck.     Honestly.     And believe me, I should know, I spent the first 3-4 years as a business owner with next to no boundaries, ha! Man.  Man, oh man.  T’was the clusteriest of...
Selling social. The growth of social commerce.

Selling social. The growth of social commerce.

When it comes to marketing channels, social media is an ecommerce brand’s dream. #notbiasedatall   Direct [and sometimes even free] access to audiences, amazing targeting capabilities and a consumer that’s willing and ready to purchase… social channels have...
Digital marketing boundaries for business owners.

Digital marketing boundaries for business owners.

    Hullo, my name is Cherie and I’m the Founding Director here at TDP.   I’m also the lead strategist on TDP’s content, and the full-time community manager for the engagement our content marketing drives across our various platforms, and if I’m being...
5 tips for an effective content marketing strategy

5 tips for an effective content marketing strategy

If we had a dollar for every time we’d been asked for our top tips for good content marketing, well, Cherie would be sipping cocktails somewhere a whole lot warmer than 5-degree Melbourne, lemme tell ya! When it comes to building a brand, few things are as valuable as...
Why I don’t spellcheck your content any more.

Why I don’t spellcheck your content any more.

    Read any of my school report cards, and you’ll quickly realise I was the academic kid, and in particular, I was the literature kid in primary school … who went on to become the literature nerd in high school.  It didn’t matter what it was: reading,...
How to cope with your business’ rapid growth

How to cope with your business’ rapid growth

    I know what you’re thinking, “Cherie … are you seriously blogging about how to deal with your business’ rapid growth smack bang in the middle of a global economic crisis?”.   Yes, guys.   Yes I am.   Because the thing is TDP began seriously...

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