Defining metrics that actually matter to your digital activity can, at the start, be a tad confusing. No matter what digital activity you are running, you will have a smorgasbord of metrics to analyse. But which metrics actually matter and how do you decide...
Man. This climate. I was lamenting to a friend the other day that in a pandemic climate, youâre either forcibly shut down [and so – as a result – forcibly not working], or youâre working more than you ever have in...
It’s time to prep your Facebook advertising for Christmas … and if youâre reading Christmas in the title with wide-eyes, youâre not alone. We can hardly believe Santa will be on his way so soon. If you havenât started thinking about how your Facebook...
As I type this from my makeshift home office [in waaay too close a proximity to my beloved husband], during week 476 of lockdown in Melbourne, even I am rolling my eyes at yet another piece of content threatening to bang on about the benefits of Covid. So...
Going from long-term freelance to an agency was a hurdle our newest team member Cassie had to cross when she joined team TDP. She’s on the blog today, giving us a really personal account of how she adapted to the change – and we’re *thrilled*...
So, the Australian Financial Review nomâd us as âbest Australian workplace to work in 2020â ⌠and once Iâd recovered from the initial shock? I accepted this, because ⌠#deserved, actually. The thing is, I always imagined the workplaces nominated...
Weâve got our Social Media Coordinator [and resident IG stories creator extraordinaire, Lizey] in the blog-haus today answering the most frequently asked questions you all ask about Instagram Stories, because letâs be real ⌠IG stories is, like, a second...
Believe me, I love the compliments ⌠but I also regularly Impostor over how many leadership-related compliments I [and we at TDP] receive about my [TDPâs] leadership online [and on Instagram, in particular]. Reason being? Honestly? ⌠I...
When it comes to our advertising, itâs easy to fall in the same patterns when it comes to our audiences and exposing our campaigns to the type of people we want taking action. If youâre looking for some new audience options to try and give your results a little...
In any group situation, if you ask for a past-employment horror story, Iâd bet that most people in the room would be throwing their hands up to regale you with tales of crappy workplaces or incompetent managers. Of course, some of that is subjective, but most of what...
![… on creative agency ownership [x7 months into lockdown].](https://www.thedigitalpicnic.com.au/wp-content/uploads/2020/10/Blog-Post-Graphics-TDP-2020-copy.png)
