Social media strategy workshops with Cherie Clonan
Social media strategy workshop – One Day Strategy Deep Dive
Improve strategy skills across social media and content in just one day
Welcome to the next level of your social media journey
A comprehensive, hands-on in-person workshop designed to transform your approach to social media and content marketing strategy, with a sprinkle of paid advertising magic thrown in for bluddy-good-measure.
Across this full day with us, immerse yourself in a masterclass tailored for business owners, marketing professionals, and the endlessly curious souls always looking for a better approach to all of this.
In today's digital world, having a strong social media presence isn't just beneficial; it's essential.
But creating a strategy that not only resonates with your audience but also converts? That’s where the true challenge lies.
Whether you’re looking to refine your brand’s voice, boost engagement, or drive sales, this workshop is your stepping stone to not just meeting – but exceeding – your digital marketing goals.
Hosted by TDP’s Cherie, with a track record of online success and unparalleled engagement rates
With personalised [and intimate] attention and actionable insights, you’ll leave not just with knowledge … but with a plan to ensure that your social media strategy links to the reason your brand is one of those hard-to-forget [for all of the right reasons] online brands.
It’s time to brush up your your strategy skills related to your social media strategy and content strategy. [let’s be real, we’d recommend folks brush up their skills in this way once per year, minimum].
So, what does the One Day Strategy Deep Dive In-Person Workshop cover?
So, what does the One Day Strategy Deep Dive In-Person Workshop cover?
Together we will begin to:
Define your objectives
Choose the right social media channels for your brand
Understand your audience
Define your content pillars [but go so far beyond the typical pillar BS]
Plot out your content plan
Leverage the algorithm to work in your favour
Nail your content creation
Plot your growth strategy
Consider your paid ads strategy, and
Measure your performance!
Who is this workshop for?
Marketing professionals who’ve waited for the practical stuff
[But no judgement here! That Bachelor degree laid down all of the important foundations, but consider our workshop as a fill-in-the-gaps experience. Like, all of the gaps].
Business owners who can’t afford to outsource their organic content
and don’t want to! You’re determined to keep it in-house but need to quickly (like, in ONE DAY!) learn how to master it yourself without blowing the budget.
Current university students sitting in those relevant degrees
knowin’ you’re going to come out with the practical knowledge gaps [we were you back then, we promise].
Freelance marketers looking to significantly upskill in digital strategy
so you can confidently raise those rates or retainers. (And yes, clients love seeing a TDP workshop on your résumé!)
What participants have said about our workshops and courses…
Cannot speak more highly of The Digital Picnic!
Where to even start… the VALUE is absolutely incredible! No matter your skill level, their courses are truly fantastic. You’ll learn more, you’ll upskill and you’ll be able to streamline your processes DRAMATICALLY. The time and care they put into these courses is truly something special. I will continue to support TDP in anyway I can as it is truly a one-in-a-million business. Thank you, thank you, thank you!
– Alisha
I have so much respect for TDP as a business.
I’ve taken their online Strategy and Reporting/Analytics courses, and will be taking part in their upcoming ChatGPT course soon. They’ve taught me invaluable, industry-level skills for my own freelance marketing career. They have also kept their integrity whenever they’ve let me know one of their courses is or isn’t valuable for my specific needs as a student/consumer. Their own branding is incredible (think a dentist with perfect teeth) and is a reflection of their expertise.
I trust them whole-heartedly with their knowledge and customer service within the field.
– Rubi
I highly recommend learning from TDP.
We asked around for recommendations on learning social media and we were pointed to The Digital Picnic. We signed up to their ePicnic course which was jam packed with incredible insightful info, tips and tricks. It’s early days for us on Facebook and Instagram, but we’re already getting inquiries. I highly recommend learning from TDP.
And highly applaud their after-sales investment in their clients and students through their community groups.
– The Good Tradie
Frequently Asked Questions
Who is this workshop for?
This workshop is meticulously crafted for business owners, marketing professionals, and anyone with a curiosity about mastering social media, content marketing strategy, and how paid ads can be supported with better organic content. Whether you’re looking to elevate your existing strategy or build one from scratch, you’ll find immense value in our sessions.
What makes this workshop different from online courses?
What do I need to bring to the workshop?
Just bring your laptop, a notebook for any extra notes you might want to jot down, and an open mind ready to absorb and apply new strategies. We’ll provide all the necessary materials, including worksheets and guides, to help you during and after the workshop
We’d suggest that you download the Instagram app on your phone. And we also suggest you sign up for a Canva account and a ChatGPT account [free for both is fine].
Is lunch provided?
Yes, we believe a full day of learning deserves good food! Lunch will be provided, along with morning and afternoon refreshments. Please let us know [in the field below] if you have any dietary restrictions ahead of time so we can accommodate your needs.
How much does the workshop cost?
The investment for this full-day workshop is $1,100 per person [interest-free payment plans available]. This includes all workshop materials, personalised instruction from industry experts, lunch, and refreshments. Plus, you’ll leave with actionable strategies and insights that can transform your social media presence.
What is the cancellation policy?
Please check out the full booking terms and conditions here
Will there be any follow-up support after the workshop?
How many people will be in the workshop?
Where is the workshop located?
TDP HQs – Office SCF16, Level 1 at 432 – 446 Docklands Drive Docklands [We are on the first floor [the upstairs section of the District Docklands] directly opposite Endota Wellness College].
If you have any trouble finding us there’s this handy app https://thedistrictdocklands.com.au/find-your-way/ or call 1300 282 798 and we’ll be there for ya!
Where to park?
For parking, head to The District Docklands East Car Park. It’s opposite the Melbourne Star Observation Wheel at 90 Waterfront Way, Docklands, 3008. 🎡
Is this workshop accessible?
Your comfort, safety and JOY is so important to us, so don’t hesitate to let us know how we can support you.
If you have any accessibility requirements, please email so we can best prepare.
If I'm flying in, where is best for me to stay?
Our out of town teamies enjoy staying at Nesuto Docklands Apartment Hotel It’s right at our office location. New, clean and has all the amenities you could need. It has a kitchenette and Woolworths is located directly underneath so you can grab some supplies for your stay – if you don’t want to go out to eat.
We also recommend Vibe Hotels at Docklands
Booking for a team?
If you’d like to arrange a group booking – please send through a request here
Don't let another day pass by watching from the sidelines as others take the lead in the digital space.
Let’s create something bluddy-excellent [and seriously strategic] together.
