Illustration of a coloured female with purple and pink hair, a green sweater with yellow polka dots, pink trousers and blue shoes along with a woman wearing a yellow headscarf and a blue dress and using an iPad.

Paid Ads Accelerator

Welcome to the paid ads marketing upskilling experience we’d wish upon every business owner and marketing professional.

We’re ready to empower you to build your growth-driving digital strategy, in our year-long paid ads marketing immersive. Combining learning, implementation and mentoring in this all-inclusive upskilling experience.

Kicking off on August 22nd, 2022

An illustration of a coloured man in a wheelchair using his mobile phone. He's wearing a green tshirt and blue trousers. There's also a woman with bright pink hair with flowers in it. She's wearing a yellow top with large blue polka dots.

Spend 12 month building out your business growth-driving paid ads strategy/ies.  And literally implement it all, with us there to support you at every step along the way.

Build with long-term and sustainable online growth in mind [and not a single vanity metric in sight, because the kind of feelings we catch are the ones that genuinely move the needle on the businesses whose paid ads strategies we develop and implement].

On-demand upskilling

Via your own online learning dashboard where you can track your own progression and access learning, at any time.

Illustration of a 2022 calendar

Spend just over a year with us!

This program is broken down into a x10 week theoretical sprint [a.k.a *huge* paid ads upskill], followed by x12 months of SOLID paid ads mentoring.

Illustration of an old school telephone

Monthly group coaching calls

As well as an option to purchase additional discounted 1:1 mentoring sessions

Illustration of a coloured woman with dark hair wearing a blue jumper with a yellow smiley face, purple trousers with lips pattern and yellow shoes.

Tailored support

Custom worksheets and editable templates

Certificate of completion to show off to anyone who'll listen

Invitation to an end of program event

An all access pass to Lunch n’ Learn sessions

In 2022 we run x2 per month on a range of incredible social media marketing and digital marketing topics

Total value of this program is $5,000AUD+

Enrol for $2000 for the full 12 month course

Enrolment now open for August 22nd, 2022 kickoff

$2000 for the full 12 months with payment plans also available [via OpenPay]

Paid Ads Accelerator Outline

What does 12 months in our program look like?

Illustration of TDP nerd emoji.
Paid Ads upskilling component:

It’s here that you’ll x10 week sprint with us on really comprehensive paid ads training, from the technical foundations … right through to every aspect of a success strategy, optimising your performance, troubleshooting, and even leveling up your ads activity.

 

Basically? … everything [everything!] you need to know in order to feel confident enough to be able to run high performing paid ads campaigns [or if you’re not? … then you’ll know how to optimise and tweak accordingly].

 

Throughout this x10 week sprint [and the associated x10 modules], we’ll be imparting everything we know about paid advertising.  We operate with zilch scarcity complex, and wouldn’t dream of holding back on any of our “secrets”.

 

Our goals for the x10 weeks we have together in our theoretical sprint? Well, it’s all aimed at helping you either manage your ads internally … or being in a position where you’re better able to hold your external agency partners accountable, thanks to knowing the right questions to ask etc.

 

Beyond the obvious upskill, you’ll gain a real insight into the vast experiences of #teamTDP and the methods our paid ads specialist team has used to generate the most success not only for ourselves, but our clients too.

 

One thing we will promise [amongst many things, tbh] is that you’ll walk in “paid ads noob” and come out with an “advanced” badge [some of you might even reach “expert status”, depending on how much you implement], and we absolutely promise that at all times throughout? … you’ll be taught paid ads without any of the “wanky” terms, because we’re all about making our learning accessible to all business owners and marketing professionals.

 

Worried you’re going to fall a little behind during the x10 weeks? … s’ok, we give 24 months of access to all eLearning via your student dashboard, because #LifeHappens.

 

Campaign-a-long:

What’s a campaign-a-long? Well, it’s a cute’sy word we’ve coined to describe one of the very best thing that happens regularly throughout your 10 week theoretical sprint … and that’s being able to take a look inside a TDP campaign from strategy inception, to creative, to set up, to monitoring and optimising … and even reporting [psst … our clients regularly comment that our reports are the very best standard of reporting they’ve ever received, and many of them have been with multiple agencies before us].

This campaign-a-long is conducted alongside the respective modules to take the theory, and turn it into a campaign rollout IN REAL TIME.

Live Q&A calls:

And then? There’s the regular live Q&A calls, which is basically the forum you have available [beyond the private FB group, which is invaluable within itself] to have all of your paid ads questions answered by the TDP paid ads specialist brains trust.

 

It’s here where we have discussions around the most up-to-date trends and updated according to #teamTDP [we’d wish this kind of mentoring and upskilling on every marketing professional looking to better understand paid ads, tbh].

 

Basically? Our live Q&A calls are your opportunity to brainstorm your paid ads campaigns with a team of paid ads specialists whose agency specialises in performance marketing [so, it’s kinda like having an agency retainer … without having to pay the monthly agency retainer, which is, like, x10 times the cost of this program, ha!].

 

As per anything associated with TDP, and because we speak fluent “life happens”, if you’re unable to make the live Q&A’s live? They’re available to watch back as a reply at any time that suits you best.

12 month mentorship component:

And then we finish off with what seriously matters … which is taking x10 weeks of theory via our theoretical sprint, and then spending the next x12 months with you helping you to go from leaving any theory that’s at risk of collecting dust on a shelf … to actually executing on what you’ve learnt, and implementing it all [and subsequently being mentored every step o’ the way].

 

What do the 12 months look, feel and sound like?

 

It’s like having TDP in your corner, cheering on your ads successes, and lending a paid ads specialist hand when it’s not feeling very … success’y [it happens].

This is the part of the program where the legitimate value kicks in and you’re able to Q&A away [to your heart’s content] all of your ads questions, and subsequently gain insights from the power of the TDP strategy team.

 

There are monthly content themes to help us continue to share all of our wisdoms with you, and generally just keep that commitment to lifelong learning going strong.

 

You’ll benefit from monthly content themes to help us continue to share all of our wisdoms with you and – again – keep that commitment to lifelong learning going strong, as well as benefiting from every kind of tip and trick that you didn’t know you didn’t know … until you entered this program [and all so we can help you to stay on top of your paid ads game, and learn from strategies that are bringing us the most success].

Finally, the 12 month mentoring period will be your source for all the latest platform news and updates to help you stay ahead of this CONSTANTLY changing playing field.

Notepad and pencil illustration
Illustration of TDP Founder, Cherie Clonan.

We’ve spent 8 years teaching

Training business owners and marketing professionals how to build long-term sustainable growth for their online presences. And it’s been while teaching those 10,000+ participants that we’ve learned something in return: you just can’t move the needle on an online presence via a one day workshop … or even in 3-6 months.

12 months of extended learning is the sweet spot.

In those 12 months we’ll spend together, our participants will stop feeling gaslit by other programs that promise growth. We’re here to provide realistic timeframes to be able to learn, to be mentored, to implement what you’re learning and receive feedback from our team of experts.

On-demand learning

We’ve taught for long enough now [and run enough programs] to know that everyone works at their own pace. You can’t invite people into a paid ads upskilling immersive that subsequently drip feeds content out at a pace that suits course delivery … and ignores the eager beavers who are all like, “I can see you teach Google ads towards the end of this program … but I need this info now”.

For this reason? You’ll receive access to an on-demand library of the full program in between the live teaching that we deliver throughout your time with us.

Live teaching

The thing is, if you smash through at your own pace? … you miss out on the goodness that comes from us having taught all o’ the paid ads strategy things for x8 years now.  We are bluddy good at what we do, and even better at teaching it.

We will live teach across an array of paid ads strategy areas, and deliver monthly coaching calls to continue to drive the momentum, keep you accountable to your goals, and – of course – answer any questions you have.

Build momentum by doing the do with invested-others

We’re good teachers.  Really good.

Sure.

But nothing beats being surrounded by others who are so completely invested in this program alongside you.  Here, you’ll be surrounded by folx on a purpose-built online platform that’s been specifically designed to keep you connected, and keep you collaborating, and keep you feeling invested.  Not to mention the way all o’ this will reduce your mental load by regularly showing up and reminding you what your focus is for the week, throughout the x12 months that this program is delivered across.

 

On-demand learning

We’ve taught for long enough now [and run enough programs] to know that everyone works at their own pace.  You can’t invite people into a paid ads upskilling immersive that subsequently drip feeds content out at a pace that suits course delivery … and ignores the eager beavers who are all like, “I can see you teach Google ads towards the end of this program … but I need this info now”.

For this reason? You’ll receive access to an on-demand library of the full program in between the live teaching that we deliver throughout your time with us.

Live teaching

The thing is, if you smash through at your own pace? … you miss out on the goodness that comes from us having taught all o’ the paid ads strategy things for x8 years now.  We are bluddy good at what we do, and even better at teaching it.

We will live teach across an array of paid ads strategy areas, and deliver monthly coaching calls to continue to drive the momentum, keep you accountable to your goals, and – of course – answer any questions you have.

Build momentum by doing the do with invested-others

We’re good teachers.  Really good.

Sure.

But nothing beats being surrounded by others who are so completely invested in this program alongside you.  Here, you’ll be surrounded by folx on a purpose-built online platform that’s been specifically designed to keep you connected, and keep you collaborating, and keep you feeling invested.  Not to mention the way all o’ this will reduce your mental load by regularly showing up and reminding you what your focus is for the week, throughout the x12 months that this program is delivered across.

Meet our
Head of Social,
Michelle

Meet Michelle, our Head of Social. Michelle will be leading the Paid Ads Accelerator, and rightly so.

Michelle first landed in the TDP chair and kicked off a ‘paid ads department’ of x4 [non-recurring] clients.

Just under x2 years later? She’s turned that itty bitty profile into a fully-fledged Paid Ads department that constantly achieves results that clients dream of achieving when outsourcing to an agency. 

For those who aren’t entirely mathematical? … she’s achieved a 1000% growth rate for us.

Michelle is one of those people who *always* gets the ads fire roaring, by adding content kindling, shuffling the strategic logs and blowing her optimising breaths. 

The truth is, we can’t describe the innate magic Michelle has with ads. Not sure if it comes from her *years* of experience, her strategic mind, her fierce ambition or by osmosis from her endless [kinda magical] headband collection. But her ads magic? It’s REAL. And minutes into Module One, you’ll see it too.

As seen in:

Meet your co-presenters

Tess

Describing our Account Director Tess takes all the adjectives you’d hope for in an ads pro – dedicated, talented, passionate, competitive, integrity led, experienced, successful – the lot. 

If you’ve crossed paths with Tess during her 8+ years in the industry, you’ll know you’re working with someone who *will* *not* *quit.*  Someone who delivers exceptional quality every single time because it matters to her. So much.

It’s personal with Tess. It’s honest, it’s empathetic, it’s clever and it’s easy. We’d wish a Tess on every business owner, student and friend.

You’ll benefit from Tess’s relentless helpfulness, her super sharp strategic mind and her world-class care.

Hugh

After more than 10+ years in our beloved Marketing industry our [even more beloved!] Account Director, Hugh has honed his skills within the paid ads arena [both our clients and TDP have ultimately benefited. Hugely].

Hugh is one of those paid ads “unicorns” who not only loves all things paid ads, but he’s also passionate about new platforms … and goes as far as exploring ads platforms we don’t even currently service in-house at TDP, like Reddit for example.

His paid ads knowledge is only surpassed by the incredibly endearing way he presents it via the various workshops he’s run for our corporate clients. You’ll benefit from his ability to make the complex simple – there’s no curly ad question Hugh can’t uncoil!

Sav

Our Account Director, Sav is so good it’s downright rude. Startlingly articulate, exceptional at – ah – everything, technically brilliant and a true [self-proclaimed!] paid ads nerd.

Sav has over 6+ years of rich Digital Marketing experience, delivering the *goods* for major brands, mini brands and everything in between. She’s fiercely passionate about business growth, with a strong ROI focus and a relentless drive for outstanding results. Sav is the ads equivalent of a horse-whisper, knowing exactly what to whisper when a campaign starts acting wild.

You’ll benefit from her exceptional attention to detail, her diverse advertising experience across both service and product-based businesses and her ability to spot a strategic solution from 10,000 feet. Rude.

Rach

Our Senior Digital Marketing Specialist Rach has 8+ years of experience in marketing and content for Australian and International brands. 

Rach is deeply passionate and deeply experienced with ads of all sorts, but is a bit biased to Google Ads. And honestly? We get it. She is the absolute engine behind our Google Partnership and portfolio. 

Rach’s passion for the psychology and human behaviour around ads informs all of her strategic thinking and yields [increddddible] results for her clients, students and team.

Mel

Our Senior Social Media Strategist Mel began her career Freelancing and quickly forged a path to paid ads land which is where she truly shines.

We now benefit from her 6+ years of industry experience where she works with businesses across Australia in Facebook, Pinterest and Tik Tok advertising, as well as educating and mentoring both clients and junior team members in the space.

Mel is one of those paid ads specialists who achieves success because of her passion for effective strategy and a boots-on-the-ground approach to supporting her portfolio.

To be mentored by Mel within the paid ads arena, is to walk away with a very holistic view of what maketh’s paid ads success. 

Tess

Describing our Account Director Tess takes all the adjectives you’d hope for in an ads pro – dedicated, talented, passionate, competitive, integrity led, experienced, successful – the lot.

If you’ve crossed paths with Tess during her 8+ years in the industry, you’ll know you’re working with someone who *will* *not* *quit.*  Someone who delivers exceptional quality every single time because it matters to her. So much.

It’s personal with Tess. It’s honest, it’s empathetic, it’s clever and it’s easy. We’d wish a Tess on every business owner, student and friend.

You’ll benefit from Tess’s relentless helpfulness, her super-sharp strategic mind and her world-class care.

Hugh

After more than 10+ years in our beloved Marketing industry our [even more beloved!] Account Director, Hugh has honed his skills within the paid ads arena [both our clients and TDP have ultimately benefited. Hugely].

Hugh is one of those paid ads “unicorns” who not only loves all things paid ads, but he’s also passionate about new platforms … and goes as far as exploring ads platforms we don’t even currently service in-house at TDP, like Reddit for example.

His paid ads knowledge is only surpassed by the incredibly endearing way he presents it via the various workshops he’s run for our corporate clients. You’ll benefit from his ability to make the complex simple – there’s no curly ad question Hugh can’t uncoil!

Rach

Our Senior Digital Marketing Specialist Rach has 8+ years of experience in marketing and content for Australian and International brands.

Rach is deeply passionate and deeply experienced with ads of all sorts, but is a bit biased to Google Ads. And honestly? We get it. She is the absolute engine behind our Google Partnership and portfolio. 

Rach’s passion for the psychology and human behaviour around ads informs all of her strategic thinking and yields [increddddible] results for her clients, students and team.

Sav

Our Account Director, Sav is so good it’s downright rude. Startlingly articulate, exceptional at – ah – everything, technically brilliant and a true [self-proclaimed!] paid ads nerd.

Sav has over 6+ years of rich Digital Marketing experience, delivering the *goods* for major brands, mini brands and everything in between. She’s fiercely passionate about business growth, with a strong ROI focus and a relentless drive for outstanding results. Sav is the ads equivalent of a horse-whisper, knowing exactly what to whisper when a campaign starts acting wild.

You’ll benefit from her exceptional attention to detail, her diverse advertising experience across both service and product-based businesses and her ability to spot a strategic solution from 10,000 feet. Rude.

Mel

Our Senior Social Media Strategist Mel began her career Freelancing and quickly forged a path to paid ads land which is where she truly shines.

We now benefit from her 6+ years of industry experience where she works with businesses across Australia in Facebook, Pinterest and Tik Tok advertising, as well as educating and mentoring both clients and junior team members in the space.

Mel is one of those paid ads specialists who achieves success because of her passion for effective strategy and a boots-on-the-ground approach to supporting her portfolio.

To be mentored by Mel within the paid ads arena, is to walk away with a very holistic view of what maketh’s paid ads success. 

Meet your paid ads support crew

Vic

Lisa

Bronwyn

Vic

Lisa

Bronwyn

So, is this program right for me?

Our Paid Ads Accelerator program has been designed for business owners and marketing professionals who are crystal clear on how much upskilling is required in paid ads marketing.  And they subsequently know they need a dedicated yearly upskilling budget to get them there.

Our Paid Ads Accelerator program has been designed for business owners and marketing professionals who are crystal clear on how much upskilling is required in paid ads marketing.  And they subsequently know they need a dedicated yearly upskilling budget to get them there.

This program is for the marketing professionals who are overdue for paid ads upskilling [this industry moves *fast*, we GOT you!], or who are overseeing paid ads activity via an external agency partner and you, uh, wanna keep them on their toes by *understanding* the language used in every meeting/results shared in every monthly report.

This program is for the business owners who aren’t *quite* ready to outsource their paid ads activity/ies to performance marketing agencies, but also can’t afford to continue ploughing through wasted dollars trying to figure it all out for themselves.

This program is for the business owners and marketing professionals who know their current paid ads campaigns could get much better results, but they lack the specialist know-how to help them tweak their campaigns and optimise them accordingly.

You’re the kind of business owner or marketing professional who knows that they need to think strategically, sustainably and long-term in terms of what is going to empower you to be able to build that growth-driving digital strategy

You’re a business owner or marketing professional with an established business, and you are now ready to accelerate that growth strategy in 2022.

You’re a former TDP graduate of any of our eLearning programs, and you’ve seen [and experienced] the true value of our classrooms [in-person or virtual], and so you just know committing $2,000AUD to a $5,000AUD value program like this one is going to return your investment eleventy billion times over [we see you.  We love you.  Thanks so much for continuing to invest in us for your upskilling requirements].

You’re someone who doesn’t want to be sold upskilling experiences that do nothing more than chase trends [and vanity metrics], and you’re ready to genuinely move the needle on your online presence with a digital marketing agency renowned for calling BS on vanity metrics, and trend-based marketing.

You’re a student or early years marketing professional who sees the value in amplifying your career via a program that was designed by people who were in your shoes x15 years ago … and wished there were programs just like this one on the market.

This program is for the business owners who aren’t *quite* ready to outsource their paid ads activity/ies to performance marketing agencies, but also can’t afford to continue ploughing through wasted dollars trying to figure it all out for themselves.

This program is for the marketing professionals who are overdue for paid ads upskilling [this industry moves *fast*, we GOT you!], or who are overseeing paid ads activity via an external agency partner and you, uh, wanna keep them on their toes by *understanding* the language used in every meeting/results shared in every monthly report.

This program is for the business owners and marketing professionals who know their current paid ads campaigns could get much better results, but they lack the specialist know-how to help them tweak their campaigns and optimise them accordingly.

This program is for the individuals who recognise that you just can not learn paid ads in a day [or even a month], so you’re committed to spending twelve months going from beginner-intermediate … and by the time we’re finished with ya? Advanced expert levels of paid ads marketing prowess.  Rome wasn’t built in a day, and nor are paid ads specialists.

Your Title Goes Here

This program is for the individuals who recognise that you just can not learn paid ads in a day [or even a month], so you’re committed to spending twelve months going from beginner-intermediate … and by the time we’re finished with ya? Advanced expert levels of paid ads marketing prowess.  Rome wasn’t built in a day, and nor are paid ads specialists.

Enrolments are now open for an August 22nd, 2022 kickoff

$2000 for the full 12 months with payment plans also available [via OpenPay]

👏🏻 On-demand upskilling via your own online learning dashboard

👏🏼 10 detailed modules, 4 Live Streams and on-demand Q&As in the private Facebook Group

👏🏽 Plus 12 months of mentorship

👏🏾 Tailored support

👏🏿 Highly detailed strategic instruction

👏🏻 Certificate of completion

👏🏼 Invitation to an end-of-program event

👏🏽 An all-access pass to all Lunch n’ Learn sessions in 2022 on a range of incredible social media marketing and digital marketing topics

👏🏾 $2000 for the full 12 month program [all inclusive]

Testimonials from past graduates

Emily Lynch, Digitally Pedalling

ROI is a term I sling around daily, which stands for return on investment. There is no quantifiable figure for the return on investing in TDP learnings for me. It has been the best money I have spent as a business, quite literally. Every dollar I have ever put into TDP, they have worked their hardest to ensure I can earn back 100 times over. I as a business, am now profitable and can reinvest in my skills again and again.

Michael Saliba, Marketing Communications Executive, Creative Natives

I work in a job that doesn’t have the structure and support of a huge marketing team. Where some may have 20+ people working across socials and marketing campaigns, it’s just little old me … and I don’t have all the answers, and nor do I claim to.

It’s such a good feeling to know that the lovely humans over at TDP have my back and are gracious enough to share the tips, tricks and knowledge that they’ve learnt in their nearly 8 years!

They aren’t sketchy entrepreneurs shoving sales tactics down our throats, they are genuinely some of the nicest people on this planet and if anything, just being able to support them is the best part!

Carl Violeta, Director, Violeta Finance

I co-own a Mortgage Brokerage based in Melbourne. Our business has taken part in The Digital Picnic’s (TDP) training to upskill our marketing strategy skills.

TDP’s training delivery is accessible, inclusive and engaging. You can tell that the team at TDP live and breathe small business marketing because the information they share is up-to-date, deep, detailed and extremely practical. They go well beyond the surface level and have given my small business the tools we need to create and implement a marketing strategy that aligns with our values and achieves results.

I can see a direct positive impact in engagement, inquiry and conversion on our social channels after completing training with TDP. Also, before we upskilled with TDP, my team and I had zero paid online advertising experience, we’ve since launched and ran profitable paid online advertising campaigns. Most importantly, TDP has helped us attract, convert and retain our dream clients.

Maxim Thomas, Marketing and Public Relations Coordinator

Y’know, I don’t often write testimonials because I generally find a lot of the training I do is pretty darn good [I’ve got the right network referring me onto the right courses].

However, I have to say, the training I’ve done with TDP is some of the best I’ve ever done.

In fact, I landed my current job because of the skills I have learnt through TDPs courses and downloadable worksheets, i.e “Maxim has done The Digital Picnic’s social courses” was – from what I’ve been told – said in the post-interview discussions. #yussbrandequity

Even better, I’ve scored a promotion in the last week at the same company because of my up-skilling and knowledge.

In the past 4 months, I’ve gone from working in a call centre to a Marketing and Communications Assistant to now a Marketing and Public Relations Coordinator.

And still my career is going from strength-to-strength, I’ve begun freelancing, writing social STRATEGY, putting together hashtag sets, geotag strategies, ensuring social accounts are inclusive and built up a network of down-right awesome people.

If you’re on the fence about whether to invest in TDPs courses – just do it, you won’t regret it.

Joyce Watts, Founder, Tot Hot or Not

I had been managing my own social media for my blog and eCommerce store for years when I joined one of the face to face workshops by The Digital Picnic. We covered mostly Facebook and Instagram [my two primary social media channels] and I couldn’t believe how much I *didn’t* know before attending the workshop.

I was so impressed by the many lessons, tools and tips provided in those couple of hours of learning. I immediately implemented this information into my businesses, with great results – more customers, more community and more clarity about how to optimise my time when strategising and managing my social media channels [and later on, for my clients].

It’s clear to me that the TDP team really love their work and love to share their knowledge. Their friendly, approachable teaching style means that it’s always ok to ask questions, which is so important when you’re learning to DIY your social media.

Tosan Foss, Head of Communications and Marketing, Southern Cross Grammar

I’ve been following TDP for years and as a high performing team, I have seen the amazing results they have achieved in their social media marketing. I’m very passionate about upskilling and having worked in social media for some years, wanted to add Facebook and Instagram ads to my skill set and increase my knowledge of the business manager platform. I had previously completed some small courses and watched tutorial videos, but was looking for something more in-depth, concise and current. The Paid Ads course offered that.

The course was in-depth, hands-on, and easy to follow meaning I learnt important practical skills each week. The live sessions were also incredibly helpful as I got to ask questions from the expert TDP team.

If you’re looking to learn how to create Facebook and Instagram ads, surrounded by high performing experts in the field, look no further than TDP. I cannot speak highly enough of the course and of the TDP team.

FAQ’s [a.k.a all the in-depth info]

What does this cover?

The Paid Ads Accelerator delivers deeply detailed paid ads training over 10 weeks, and backs it up with 12 months of mentorship.

Throughout ten modules, you’ll learn:

  1. Business Manager and ads foundations
  2. A strategic approach to advertising
  3. How to target like a pro
  4. Considerations for your creatives
  5. How best to set up your ads
  6. Monitoring and optimising your ads
  7. Troubleshooting errors and common issues
  8. How to level up your ads
  9. The fundamentals of reporting
  10. Wrap up

These modules will be delivered weekly via video content, as well as four livestreams where you’ll have all of your questions answered, and then supported by 10 weeks of mentoring for the duration of the course.

In addition, you’ll join us for a Campaign-A-Long where we will take a look inside a TDP campaign from strategy inception, to creative, set up, monitoring and optimising and even reporting.  This will be conducted alongside the respective modules to take the theory and turn it into a campaign to roll out in real time.

At the completion of the coursework, you will join our mentorship program where you will have TDP in your corner lending a hand when you need it, answering questions, offering tips and tricks, and sharing additional monthly content themes to keep your knowledge up to date.

Who is this for?

This course is best suited to:

  • Business owners who aren’t *quite* ready to outsource their paid ads activity/ies to performance marketing agencies
  • Marketing professionals who are overdue for paid ads upskilling
  • Marketing professionals who are who are overseeing paid ads activity via an external agency partner
  •   Business owners and marketing professionals who know their current paid ads campaigns could get much better results, but they lack the specialist know-how to help them tweak their campaigns and optimise them accordingly
  • Marketing professionals craving professional development
  • Freelance marketing professionals looking to add new skills to their service offerings
Time investment

The ten modules consist of weekly videos and you are welcome to work through these modules at any time.

We recommend you try to keep pace by completing the module within the week, so you can ask questions and be mentored by our team.

The four livestreams offered over the 10 weeks are all recorded and able to be watched at any time if you are not able to attend live.

You are supported in a private Facebook group for the initial ten weeks whilst you are completing the course, and then for an additional twelve months whilst you implement all that you have learnt.

What can this course lead to?

At the end of this 10 week course, you will be able to build and implement your business growth-driving paid ads strategy/ies. 

 Not only that? You’ll have an additional 12 months of mentorship to really help guide your advertising efforts. 

 Our e-Learning programs take you from being the business/individual that performs  marketing for marketing’s sake… to purpose-driven, values-aligned efforts that will turn you into a genuine leader within your field.

Is it accredited?

Our course is not accredited, not because it lacks value [the opposite, actually] … but because when we’ve explored accredited training, we’ve landed on realising we’ll be forced into the same restrictions as those $5,000-10,000 programs who are “stuck” with generic, outdated content [because it costs them too much to update, and then they have to jump through a million hoops to get the fresh[er] curriculum approved].

No, thanks.

Our programs aren’t accredited, which frees us up to being able to service this program with quarterly curriculum updates [which is what this industry needs – and deserves – given how fast it moves].

After seven years of approaching curriculum development the way in which we have, we’ve now reached a most beautiful point where marketing professionals have said to us, “I just interviewed for xyz role, and I landed the position because they said I’d done my training with The Digital Picnic”.

Yes, friends … that’s the kind of “accreditation” we crave.

Level of experience required

Our Paid Ads Accelerator starts with Business Manager foundations and is suited to beginners or those who already have an understanding of the Business Manager platform – all are welcome.

We ask that you already have an understanding of Facebook itself and do have your pixel installed on your website.

More questions?

Email us here

Or book in for a 15 minute call here