Paid ads workshop - Learn paid ads in a day with The Digital Picnic
Paid Ads Workshops – Paid Ads In A Day In-Person Workshop
Learn the ins and outs of paid ads with our full-day, intensive in-person workshop. Leave feeling confident with new skills you can actually use to get better results for your business.
Malcolm Gladwell articulated that it takes 10,000+ hours to master a new skill. Josh Kaufman then debunked that and said, “No, it’s 20 hours”.
We reckon we can get you confidently executing your own paid ads activity in just one day, via our one day in-person paid ads workshop. It’s a big call, we know. But you just need the foundations.
… and then with those all-important foundations laid? You can then focus on 20 hours, or 10,000+ hours to truly specialise, but carving out 20 hours or 10,000 hours on paid ads without any foundations laid? Horrifyingly expensive.
We don’t want that for you.

Welcome to our comprehensive, in-person one day workshop...
… designed to equip business owners and marketing professionals with the skills and knowledge to run paid ad campaigns with more confidence, more clarity, and a far more strategic approach.
From strategy to creative, managing and optimising, you’ll walk away ready to take your campaigns to the kind of level that makes you feel really good about keeping that activity in-house.
Our attendees join this Paid Ads In-Person Workshop with two real goals:
(1) to either confidently run paid ads activity in-house, or
(2) to build the early wins needed to eventually hand that activity over to a specialist team from a much stronger position.
[not everyone wakes up with an overwhelming desire to scale paid ads, y’know? #lol].
No matter your goal, we reckon you owe it to yourself to join our team of paid ads specialists for this in-person workshop and for a day take this activity seriously… and dive into a masterclass tailored for marketers, business owners or digital marketing enthusiasts alike.

The paid ads landscape is continually evolving, and running successful campaigns today takes more than simply switching ads on.
Automation has increased, audience targeting has broadened, and creative now plays a much bigger role in performance than it used to. Which means it’s more important than ever to approach every element of your paid ads activity, from targeting to creative to optimisation, with a strategic and calculated approach.
Luckily for you, our paid ads specialist have scaled a plethora of iconic brands from teeny SMEs shipping product from their garages in their early years… to national brands every Australian would know [and love].
Hosted by TDP’s very own in-house paid media specialist team, this full-day workshop is an investment in paid ads capability
You’ll walk away with personalised and actionable insights [not to mention a strategy, or two] to help you make smarter decisions with your paid ads activity … whatever that may look like for you and your business.
So, what does the Paid Ads in a Day In-Person Workshop Cover?

So, what does the Paid Ads in a Day In-Person Workshop Cover?
Together we will dive into:





The kinds of creatives that work now



Who is this workshop for?

Marketing professionals who spent their entire degree waiting to get to the practical stuff
You graduated only to realise, “sh*t, I’m going to have to learn this on the job!” No judgement here—your degree laid all the groundwork. Think of this workshop as the missing piece that fills in those pesky gaps. All of them.

Business owners who can’t afford to outsource their paid ads activity
You don’t want to outsource, but you need to master it yourself. This workshop will give you the tools to take control of your own paid ads activity—no external agency required.

Business owners who are already outsourcing their paid ads activity
You’re paying someone else to run your ads, but you want to understand where those hard-earned dollars are going. We’ll teach you how to support your ads with smart creative and strategic input.

Freelance marketers looking to upskill and bump up that hourly rate
You want to level up your paid ads game and charge more for it. Plus, clients love seeing a TDP workshop on your CV—and many freelancers even fill their portfolios from our TDP grad community on FB.
What participants have said about our workshops and courses…
Cannot speak more highly of The Digital Picnic!
Where to even start… the VALUE is absolutely incredible! No matter your skill level, their courses are truly fantastic. You’ll learn more, you’ll upskill and you’ll be able to streamline your processes DRAMATICALLY. The time and care they put into these courses is truly something special. I will continue to support TDP in anyway I can as it is truly a one-in-a-million business. Thank you, thank you, thank you!
– Alisha
I have so much respect for TDP as a business.
I’ve taken their online Strategy and Reporting/Analytics courses, and will be taking part in their upcoming ChatGPT course soon. They’ve taught me invaluable, industry-level skills for my own freelance marketing career. They have also kept their integrity whenever they’ve let me know one of their courses is or isn’t valuable for my specific needs as a student/consumer. Their own branding is incredible (think a dentist with perfect teeth) and is a reflection of their expertise.
I trust them whole-heartedly with their knowledge and customer service within the field.
– Rubi
I highly recommend learning from TDP.
We asked around for recommendations on learning social media and we were pointed to The Digital Picnic. We signed up to their ePicnic course which was jam packed with incredible insightful info, tips and tricks. It’s early days for us on Facebook and Instagram, but we’re already getting inquiries. I highly recommend learning from TDP.
And highly applaud their after-sales investment in their clients and students through their community groups.
– The Good Tradie
Frequently Asked Questions
What makes this workshop different from online courses?
What do I need to bring to the workshop?
How do I make sure I get the most out of this workshop?
What's not covered during the workshop?
Is lunch provided?
How much does the workshop cost?
The investment for this full-day workshop is $1,100 per person [interest-free payment plans available]. This includes all workshop materials, personalised instruction from industry experts, lunch, and refreshments. Plus, you’ll leave with actionable strategies and insights that can transform your social media presence.
What is the cancellation policy?
Please check out the full booking terms and conditions here
Will there be any follow-up support after the workshop?
How many people will be in the workshop?
8 people. To ensure a personalised and interactive experience, we limit the number of attendees. This allows for in-depth discussions, one-on-one feedback, and a more engaging learning environment. Secure your spot early to avoid disappointment!
Don't let another day pass by letting your hard-earned dollars go to waste in your paid ads activity
Let's create something bluddy-excellent [and seriously strategic] together.
You’re just steps away from taking your paid ads activity to the next level and driving some transformative results for your business or clients. With limited seats available, now’s the time to take that crucial step forward. Join us for a day of transformation, learning and connection that will set your brand up for success.

