Social media content strategy made simple in 7 days
TDP's 7 day Content Marketing Challenge
… what if we told you that you could spend a week with us to supercharge your social media content strategy for just $50?
Social Media Content Strategy Made Simple in 7 Days
TDP's 7 day Content Marketing Challenge
… what if we told you that you could spend a week with us to supercharge your social media content strategy for just $50?
You know your social media has potential, but do you know how unlock it?
You sprint at it, things pick up, but then you run out of steam [we get it]. It all starts to flop, leaving you feeling uninspired.
Organic content is the “mitochondria” of every great social media content strategy, powering paid ads and overall growth. But lately, your organic content is feeling more like “apoptosis” [dead cell, for those who skipped year 10 biology] than “mitochondria” [powerhouse].
Your content doesn't suck. It just needs a better framework
The truth is, your content isn’t the problem … it’s the lack of content-related systems and processes, along with an effective social media content strategy framework.
This framework has been proven to work across various industries—not just one niche an “influencer-come-expert” has mastered. #lol.
What you really need are people who can break down complex content marketing approaches in a way that makes sense. With 25,000+ students having completed our virtual training, we’re confident we’re the teachers you’ll want to turn to for your social media content strategy.
Content marketing is a bit of a beast that you deserve to tame [and you’re just so capable, btw].
Don’t fall for trends … Build an evergreen social media content strategy
If you follow the wrong folks online, it’s easy to get tricked into thinking a successful content strategy means constantly chasing trends and spending your time pivoting your online presence to keep up.
We don’t teach that. We focus on laying solid, evergreen foundations that remain effective no matter what new trends emerge.
In our 7 Day Challenge, you’ll start looking at the “experts” differently—and even spot the BS in the marketing hacks they push.
You’ll see it. You’ll know. And you’ll be better for it. Because we’ve taught you how to rise above trends-based marketing.
Spend a week with us to reinvigorate your content strategy
Or amplify a non-fatigued one craving that extra oomph.
Using methodologies we’ve taught for years—approaches that aren’t just agency-standard but help push you through ceilings—you'll see real results.
So what will we do in the 7 days?
So what will we do in the 7 days?
And even clearer on who you’re subsequently speaking to online
This challenge is for you if … ✅
- You’re an eComm or service-based business owner looking to refresh your online presence.
- You’re a marketing & comms pro with a love for lifelong learning, knowing it’s the key to staying sharp in your career.
- You’re curious about content specialists, like me (Cherie Clonan), and how we create the kind of visibility we do for ourselves and clients. [No secrets here—just take the challenge! #lol]
- You’re building your online presence from scratch and know it needs to be built right to succeed.
- You’ve got a following, but engagement has dropped [hint: it’s not the algorithm—it’s you, sorry! But hey, you’re paying for honesty, right?].
- You’re sick of investing time in content that flops and are ready for our “smarter, not harder” approach.
- You’ve got nothing to lose—$50 is less than an UberEats order, and this will take you much further than that pumpkin risotto. #lol
This challenge is NOT for you if… ❌
- You’ll attend the challenge, watch all the video lessons, but implement nothing, then say it wasn’t helpful [been there, done that with a personal trainer or two! #lol].
- You’re after a magic fix for your online presence but aren’t quite ready to put in the effort that’s needed to see results.
- You don’t have the time or resources to post content at all [this challenge works best for those who can carve out around 2 hours a week for content creation].
- You’ll still believe the algorithm is sabotaging you even after the challenge [spoiler alert: it’s really not, and I’m going to prove that within the first few days. #lol].
- You prefer to stick to the same-old approach rather than trying out new strategies that could make a difference.
- You’re not ready to take constructive feedback on why your current content may not be working [honesty is key, after all!].
- You’re not interested in actually improving which is ok, we’ll see you when you’re ready
For those that don’t know me? I’m Cherie
I’ve been in marketing & comms. for 15+ years, starting in copywriting for two of Australia’s biggest online publications [the kind where crying in the office bathrooms was normal. #lol]. Jokes aside, the trauma made me one heck of a copywriter, so I’m grateful for that.
From copywriting to strategy, I went on to start The Digital Picnic, Australia’s most followed digital marketing agency, because I promised to treat our own social media presence like I would our clients’.
I get content. I see life in content. It’s just how my brain works [cos’ Autism. #lol].
I’ve been teaching strategy for 10+ years and I’m great at it for two reasons: first, I love people [Autistic special interest in people, really], and second, I can break down even the most complex ideas into easy-to-understand frameworks. It’s my low-key superpower.
I’ve helped brands grow from garages to iconic online presences, and I share all my methods because I want us all to win.
If we were you, we’d wanna know what you’ll get for your fiddy bucks!
If we were you, we’d wanna know what you’ll get for your fiddy bucks!
Everything we create, even our $50 challenges, is never just transactional—it’s transformational. And yes, that includes even our free webinars.
Our challenges are practical, immediately implementable, and packed with steps you can take right away to start seeing results.
We’ll help you refresh your tired content strategy [and let’s be real, this year has been something else, right?]. But it doesn’t stop there—while you’re here to give your content strategy a boost, you’ll also see a positive impact on your paid ads results [if you’re running them, of course].
The TL;DR? You’ll learn our proven frameworks to keep consistently good content flowing across multiple social media platforms.
Frequently Asked Questions
Is there a date this takes place?
No! We’ve flipped this 7 day program to be on-demand. You can start any time.
And to answer your next question. No, you don’t need to be available every day. As it’s recorded you can watch any time.
How will this training be delivered?
You’ll receive an email a day for 7 days with challenge instructions and a corresponding video in your student dashboard on our courses site.
Please make sure your email address is correct and the one you want to receive our emails to.
Add hello@thedigitalpicnic.com.au to your main inbox, so your information doesn’t get lost in the promotions tab.
Will I have access to the materials after 7 days?
Yes, like all our trainings, you’ll have access to the videos and materials for 12-months, to keep you accountable for showing up while it’s still current and industry relevant. 😉
[A lifetime upgrade on your access agreement can be purchased through your dashboard for an additional $50, if you find the information invaluable and want to keep it past our initial agreement, entirely up to you.]
What is the student dashboard and how do I access it?
If you’re new here, welcome! Or if you’re an OG who hasn’t been by for a while, we have a “courses site” which can be accessed by the “student login” button at the top of our site.
When you purchase with us for the first time our checkout will prompt you to create a password, this becomes the password you use to access the student dashboard too.
Please make sure that the email address you use at time of checkout is for the course attendee, as this becomes the registered address for the student account. Plus you don’t want the relevant course details going to the wrong person in your business [accounts people we’re looking at you, course attendee please!].
Please note: We cannot transfer your course over to another address this is mentioned in the T&Cs at checkout! I mean, we’d want to help, but our system doesn’t allow.
Is there a "group" for this challenge?
There won’t be an official group or additional coaching on this challenge, but we’re opening up our community Facebook group “TDP Grads” for challenge discussions and as ALWAYS, a TDP team member will be available to answer any questions you have, just make sure you add them to the “Ask a TDP’er posts” so we can easily find your question amongst the regular group chatter.
Ready to get a daily dose of TDP inspo to give your content brain a complete reset?
TDP's 7 day Content Marketing Challenge
$50.00 incl. GST
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Any extra questions? Tap the chat widget and send a message to the team. 💬