7 Day Instagram Reels Challenge

View the course outline here

This product is currently out of stock and unavailable.

Instagram is CHANGING, and there’s no denying it’s set to become a video-first [and video-led] platform … and that’s left many within our community [particularly our beloved introverts] saying, “but … I don’t even know how to load an Instagram reel?!”.

… we’re here to help, via a 7 day Instagram Reels challenge [think: strategy, ideation, implementation, handholding, coaching, mentoring, and the – very typical – TDP lovebombin’ our community has come to love the very most when they engage in any of our offerings].

Always wanted to join a social media marketing challenge, but wanted it to be TDP-led? Naw! … and you can now, for just $50.

Why are we charging you for a challenge when there are some out there online that are entirely free? Well, because those challenges will tell you not much more than a 30 minute YouTube video would when you search “how to create my first Instagram Reel”.  So you do the free challenge, and you get the repurposed YouTube junk … and then you’ll receive x50 up-sell emails as soon as you finish the challenge for their bespoke 5k program, ha! #ewDavid

This isn’t that kind of challenge, because we’re *not* those marketers … at all

This won’t only be deeply strategic, but it’ll also be something that genuinely moves the needle on your Instagram presence, because we’ll teach you *exactly* how to lean into [and leverage] the true power of Instagram Reels.

And – more importantly – holds you accountable in a climate that can have you feeling a little bit scattered RN, and not a whole lot strategic.


We get you, and we *got* you, and for just $50 … you can tap into a TDP program like no other [i.e short > sharp > strategic, and here to reduce that mental load].

To be notified of the next round, please, sign up to this waitlist

Challenge Outline

What does this challenge include

Without giving too much away, this challenge will include …


🦄  x1 daily video tip that’s BIG PICTURE Instagram Reels strategy-based, and not “click on this button to open the Instagram Reels feature”

🦄  A community of like-minded high-energy human beings commenting on that post connecting with each other [and likely holding each other accountable]

🦄  1:1 responses from Cherie and the TDP strategy team

🦄 You’ll walk away with an Instagram strategy that’ll genuinely move the needle on your Instagram presence [and your associated goals for this platform].

Because we’re not the kind of agency that’s trend-based, and are instead incredibly focused on considered strategies that remind you of the reasons you [and your business] are on Instagram in the first place

🦄 An end of challenge BIG Q&A coaching call [via Zoom] with Cherie

Who is this challenge suited to
  • Buisiness owners
  • Freelance marketers
  • In-house marketers
  • Anyone looking to up-skill
Time investment

This challenge runs for 7 days

All content can be reviewed at any time. Our private Facebook group is open for the duration of the challenge [i.e. 7 days from kickoff] and you are welcome to ask questions in the group at any time. Our strategy team will be moderating the group and offering support during business hours for the duration of the challenge.

The challenge will conclude with live Zoom Q&A session with Cherie. If you aren’t able to attend live you can catch the replay.

Group content will remain live for x12 months from the kickoff date.


All enrolments and graduates will be granted lifetime access to our private Facebook community; a space to interact, ask strategy questions and share your social media wins.

Challenge conditions
  • All 7 day challenge enrolments are non-refundable, however your place may be transferred to another attendee should you be unable to attend.
  • This session is taken completely online via a private Facebook group and Zoom
  • The link to the private Facebook group will be available on your student dashboard once you’ve enrolled. You must log in to access it.
  • Transfer to another challenge date is not available

Please view our full Workshop Booking Terms & Conditions prior to booking.

Based on 148 reviews
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Kate Molesworth
Valuable hour of learning!

These bite-sized hour sessions are easy to understand and offer great content to improve my social media skills and the accounts I manage.

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Belinda Milne
The best bite sized learning

I have been a huge fan of TDPs courses and content since day dot. Love actionable and bite sized learning to make my socials go boom!

Boosting your Instagram stories game
Henrietta Bird
Bang up to date and relevant content

I love these bite-sized sessions, the content is bang up to date and filled with golden nuggets of practical advice to start today. I'm a well-disguised introvert, and I'm still getting out of my shell with Instagram Stories, but I feel more confident and professional with this knowledge. Highly recommend.

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So easy to understand

Thank you Cherie
This was my 2nd lunch n learn course with you. I have now implemented all the tips I took away from the power hour with you and the team. I know my target audience are on LinkedIn but didn’t know how to reach them. I now have a much better idea, thank you again.

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This mini course has literally taught me how to implement hashtags, properly! So informative and I have been getting better results since using this strategy. Thanks TDP

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The IG stories prompts for my calendar was just what I needed to make posting content on social media that much easier! I don't use it everyday but when I'm stuck I just refer to the calendar and it gives me the necessary nudge of inspiration.

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Valerie Nicdao
so much info!

A fun way to deliver info, so much info! Great examples, and actionable tips. Thanks!

Just what I needed

SO helpful, I love this so much!!

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Megs Hollis
Fun, Fabulous & Super Functional

I have loved using my planner - especially the hashtag section! It makes me look good in front of my clients and keeps me on track with everything I gots to plan in a month. #sankYEW TDP.

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Ataahua Tukaramaene
Highly Recommend!

I just completed the Hashtag Strategy Lunch n Learn. I have gained valuable insight and I have completed this knowing what actions I'm going to take next. I have learnt so much and highly recommend this for anyone looking to step up their insta game.

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T. B.
Making it easier to consume for my clients!!!

Well, this has already been used twice in the last month. I gave the same content I give all of my clients but in a more digestible form. Rather than giving an overwhelming document, it was palatable and user-friendly.

Improving your social media captions
Jennifer Lindsay
Another gem!

I am loving lunch and learn! I didn't join the live version and only decided to purchase when I saw the replay was available and I am glad I did! So many golden nuggets as always and even though I have done many TPD learnings, I still came away with value that far exceeds the $50 price tag. Plus ... make sure you watch the Q&A at the end as I got quite a few takeaways from those asking the right questions. Thanks, Cherie and TDP! A great way to spend my rainy, windy Saturday afternoon.

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Thank you Michelle for sharing! So many key takeaways from the 1 hour session. I have already implemented things you suggested and you gave me more confidence to translate to my clients the changes happening, what to expect, what we can do and how to adjust our expectations going forward. So much packed into 1 hour and with priceless information. Thank you!

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Kick arse - as usual

When the opportunity presented itself to get hold of TDP learnings for $50 of course I jumped. I'm the proud purchaser of a few TDP courses now and this one did not disappoint...as if it even could have?!?!?! Highly recommend the Lunch and Learn courses for the short, sharp and uber-relevant content. Thanks guys!

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Katie Thomson

I found this course to be so informative and helpful. Very easy to follow. Highly recommended.

Sarah Oldmeadow
Game changer

Worth every scent! I absolutely loved this course and learnt even more than I anticipated. The insights that I gained from Cherie's transparency about working in content marketing were inspiring and immediately helpful in my own work. So many helpful and actionable tips. My only problem was having time to use all the knowledge I gained! But what a fantastic problem to now have. Thank you Digital Picnic! I'll be back for more.

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Dee Tee
Paced to help you learn as you like it

The course was everything it said it would be. Delivered at a pace that you can manage given a busy work schedule and obligations at home. There were some golden nuggets dropped along the way that truly fit the description of an advanced course. There was no holding back on what they themselves do and that makes it even more meaningful. Thanks TDP

Julia van Zon
A game changer!

ePicnic was an amazing course. As a copywriter, I felt fairly across a lot of the content being taught but was feeling tired and unmotivated. I was expecting to basically be refreshed. I couldn't be more wrong! This course was a game changer and revealed quite a few hacks that I wasn't aware of. The course was packed full of practical information and solutions. I really appreciated the coaching calls with Cherie too - I was able to attend a few and ask questions, which was invaluable. I also asked questions later on after calls I missed and these were answered promptly. It is so great to feel supported and to learn some extremely practical insights. Looking forward to doing the next course!!

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Ally Moates

As an avid follower/stalker of all things tdp this was one of my first purchases. Basically, anything they put out into the world is awesome, relatable, helpful and above all real so I'd highly recommend investing.

A must for anyone wanting to become a SMM

TDP are extremely generous with the templates, advice and insider knowledge that they provide.

I've thought about becoming a SMM for some time, but didn't know where to begin as the world of freelance can be VERY intimidating. This course has armed me with everything I need to know from which accounting system to use to how to attract and, most importantly, retain clients.

The best thing I have ever invested in.

Honestly, as a social media manager, this was one of the best investment I have made in my business.

There were so many ah-ha moments, and Cherie and the team are with you every step of the way, supporting you.

Thank you legends 🥰

So many nuggets of valuable information

Cherie has a way of making it all simple and relevant and gives so many extras. Valuable templates to make life easier and an understanding of what's important and what's not.

She talks openly and honestly from experience and that is invaluable.

Thanks so much Cherie and team TDP. I am so grateful that I invested in this course - it has so been worth it.