Advanced Get Social Savvy // 12 November 2019 [MELBOURNE]

$749.00 incl. GST

MELBOURNE // Tuesday 12 November 2019


This workshop will be facilitated by Michelle Nick and Tess Vuurman


10:00 – 5:00 pm – Workshop


Lunch and Afternoon Tea Provided


The Digital Picnic Studio
9/105 Whitehall Street, Footscray VIC 3011

8 in stock


Advanced Get Social Savvy –  Social Media Workshop

  • This is a workshop best suited to social media marketers/enthusiasts wanting to take their strategic approach to the platforms to that next level.
  • It is also suitable for students who have attended our Get Social Savvy workshop as the perfect ‘next step in your social media education.
  • These sessions are limited to a maximum of 10 attendees and content will be customised and adapted to attendees.
  • A laptop will be required to get the most out of the practical sessions.





Facebook Advertising

  • Facebook Ad Strategy – Designing a smart Ads strategy for your business vs just boosting posts for reach
  • Essential elements of a successful FB ads strategy
  • Custom Audiences and how to target your ideal customers
  • Finding the right creative to drive the best results
  • Testing and monitoring your ads to make the most of your budget
  • Reporting on the performance of your FB ads 
  • Putting all that theory to work when you set up your campaign


Google Analytics

  • Identify Which Platform Drives the Most Traffic
  • How to Set Up Conversion Goals
  • Understanding conversions and how to view how many conversions social media has assisted with
  • Find Out How Visitors From Social Media Consume Your Content
  • See How Social Media Impacts the Conversion Path
  • How to understand your social users flow through your website
  • Mapping out your customer’s content journey


Video Marketing

  • The rise of video and how to leverage its power via Facebook and Instagram
  • How to incorporate video into your digital strategy
  • Latest video features and functionality available to brands and businesses
  • Recommended tools and services for in-house / DIY video


Exclusive access to The Digital Picnic Facebook Community
All workshop attendees will be granted lifetime access to our private Facebook community, a space to interact, ask questions and share your social media wins!



  • All workshop purchases are non-refundable, however your place may be transferred to another attendee should you be unable to attend.
  • Transfer to another workshop date is subject to availability and at the discretion of The Digital Picnic.
  • Please view our full Workshop Booking Terms & Conditions prior to booking.

If this workshop is sold out, please email us to register your interest in waitlisting for a cancellation or our next workshop

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