Advanced Get Social Savvy // 21 August 2019 [MELBOURNE]

$749.00 incl. GST

MELBOURNE // Wednesday 21 August 2019

This workshop will be facilitated by Cherie Clonan and Michelle Nick

9:00am – 5:00 pm


Morning Tea, Lunch and afternoon snacks provided


The Digital Picnic Studio
9/105 Whitehall Street, Footscray VIC 3011

9 in stock


Advanced Get Social Savvy

Social Media Workshop

  • This is a workshop best suited to leaders who manage a team or individuals responsible for their organisation’s social media channels.
  • It is also suitable for students who have attended our Get Social Savvy Intermediate workshop as the perfect ‘next step in your social media education.
  • These sessions are limited to a maximum of 8 attendees and content will be customised and adapted to attendees.
  • A laptop will be required to get the most out of the practical sessions.





Facebook Advertising

  • Facebook Ad Strategy – Designing a smart Ads strategy for your business vs just boosting posts for reach
  • Essential elements of FB ads that convert
  • Custom Audiences and how to target your ideal customers
  • Installing the magic Facebook pixel on your website
  • Publishing tools – FB power editor vs Ads Manager vs Business Manager
  • Split testing and why you should be doing it!
  • Reporting on the performance of your FB ads + how to monitor and optimise your FB ads to achieve greater results



Google Analytics

  • Identify Which Platform Drives the Most Traffic
  • How to Set Up Conversion Goals
  • Understanding conversions and how to view how many conversions social media has assisted with
  • Find Out How Visitors From Social Media Consume Your Content
  • See How Social Media Impacts the Conversion Path
  • How to understand your social users flow through your website



Content Marketing 

  • Building your social community via quality content
  • How to engage with, and leverage digital influencers [Influencer Outreach]
  • Content generation ideas and opportunities
  • Essential elements of GREAT copywriting
  • Each attendee will also get a tailored a suggested content outline for your individual business



Video Marketing

  • The rise of video and how to leverage its power via Facebook and Instagram
  • How to incorporate video into your digital strategy
  • Latest video features and functionality available to brands and businesses
  • Recommended tools and services for in-house / DIY video



How to be a customer led brand on social media

  • Enhancing your customer service via your socials
  • Chatbots and automation possibilities
  • Social monitoring tools




Exclusive access to The Digital Picnic Facebook Community
All workshop attendees will be granted lifetime access to our private Facebook community, a space to interact, ask questions and share your social media wins!


  • All workshop purchases are non-refundable, however your place may be transferred to another attendee should you be unable to attend.
  • Transfer to another workshop date is subject to availability and at the discretion of The Digital Picnic.
  • Please view our full Workshop Booking Terms & Conditions prior to booking.

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