Advanced Get Social Savvy // 27 MAY 2018 [MELBOURNE]

$800.00 incl. GST

MELBOURNE  // Sunday 27 May 2018


This workshop will be presented by Cherie Clonan, Catherine Skreiner and our Melbourne facilitators.


Payment plan available, please select ‘Pay Deposit’. Please note, you are responsible for making repayments as per the schedule.


9:00am – 5:00 pm


Morning Tea, Lunch and afternoon tea provided.

Includes access to the TDP Tour Cocktail event on Saturday 26 May[6-9pm]


QT Melbourne 
133 Russell Street, Melbourne

5 in stock


Advanced Get Social Savvy

Social Media Workshop

  • This is a workshop best suited to leaders who manage a team or individuals responsible for their organisation’s social media channels.
  • It is also suitable for students who have attended our Get Social Savvy Intermediate workshop as the perfect ‘next step in your social media education.
  • A laptop will be required to get the most out of the practical sessions.





Facebook Advertising

  • Facebook Ad Strategy – Designing a smart Ads strategy for your business vs just boosting posts for reach
  • Essential elements of FB ads that convert
  • Custom Audiences and how to target your ideal customers
  • Installing the magic Facebook pixel on your website
  • Publishing tools – FB power editor vs Ads Manager vs Business Manager
  • Split testing and why you should be doing it!
  • Reporting on the performance of your FB ads + how to monitor and optimise your FB ads to achieve greater results



Google Analytics

  • Identify which platform drives the most traffic
  • How to set up conversion goals
  • Understanding conversions and how to view how many conversions social media has assisted with
  • Find out how visitors from social media consume your content
  • See how social media impacts the conversion path
  • How to understand your social users flow through your website



Content Marketing 

  • Building your social community via quality content
  • How to engage with, and leverage digital influencers [Influencer Outreach]
  • Content generation ideas and opportunities
  • Essential elements of GREAT copywriting
  • Each attendee will also get a tailored a suggested content outline for your individual business



Video Marketing

  • The rise of video and how to leverage its power via Facebook and Instagram
  • How to incorporate video into your digital strategy
  • Latest video features and functionality available to brands and businesses
  • Recommended tools and services for in-house / DIY video



How to be a customer led brand on social media

  • Enhancing your customer service via your socials
  • Chatbots and automation possibilities
  • Social monitoring tools




Exclusive access to The Digital Picnic Facebook Community
All workshop attendees will be granted lifetime access to our private Facebook community, a space to interact, ask questions and share your social media wins!



  • All workshop purchases are non-refundable, however your place may be transferred to another attendee should you be unable to attend.
  • Transfer to another workshop date is subject to availability and at the discretion of The Digital Picnic.
  • Please view our full Workshop Booking Terms & Conditions prior to booking.

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