Your evergreen content outline, fully mapped by TDP

Bespoke Content Outline

From your top of funnel, right through to your bottom of funnel

Have you done all o’ the [TDP] training, read all o’ the best-practice recommendations … but don’t quite know how to apply it to your *own* content? Maybe the generic content pillars you came across while doom scrolling on TikTok just aren’t cutting it anymore? 

We think it’s time you just made that [pretty easy] investment, and “put us in, coach” with our 20+ years of experience in content and digital strategy amongst our team, and a penchant for being able to recognise what every content strategy is lacking online … which is funnel-based organic content, and a final sprinkle of “heroic” secret sauce [more on that magic when you book this in, though].


Why book our bespoke content outline service?

Long story short?

We want you to invest in you, save your time, reduce your mental load, and have *us* map *YOUR* evergreen content > in full.

Having a content marketing strategy that speaks to the various stages of the customer journey is so important for engaging effectively with your audiences, from reaching them for the first time and building awareness … right through to the decision-making stage. And it’s one thing to understand the theory, but it’s another to apply it to your business and your content. 

… that’s where we step in. If you’re looking for a bespoke content outline, fully mapped by TDP just for you, this is your chance. 

What’s included in our $750 content outline service?

Content marketing funnel

We provide you with an introduction to the content marketing funnel, the various stages of the funnel and the role they play in  your content marketing strategy

Personalised content outline

We assess your current content and the information provided in our questionnaire, before preparing our recommendations for each stage of the funnel [top, middle and bottom]. Each pillar will also include explanations on why we’ve made the recommendation, what platforms it would suit and how often we’d recommend tapping into it

Visual Examples

Taking your content outline one step further, we’ll also include visual examples of what the various stages could look like in terms of creative assets as well as a monthly content plan

Hero content

we’re innovative thinkers here at The Digital Picnic and want to take your content to the next level with ‘Hero Content’ and what that could look like for your business

Your formula for an actionable content plan

A strategy is only as good as its execution, so we bring it all together with our ‘Five Phase Formula’

What’s not covered?
  • Ongoing support or feedback 
  • Technical support or troubleshooting issues 
  • The strategy or content actioned for you – we provide the recommendations, but will not implement the strategy for you 

The important bits

How much does it cost and when can I start?

A Bespoke Content Outline is $750 inc. GST (or 3x monthly payments of $250)

Once you book in, please make sure you fill out the questionnaire linked in your order confirmation ASAP. once your questionnaire is completed, we’ll have all the information we need to get started. We typically deliver your outline via email within 2 – 3 weeks, but if you’re in a big ol’ hurry, shoot us an email and we’ll see how we can help.

How does it work?
  • After you’ve completed your purchase, you must fill out the questionnaire linked in your order confirmation email ASAP [keep an eye out on your junk folders, too!]
  • We review your activity and typeform and take 2-3 weeks to prepare your outline
  • We will send the outline over in PDF format, via email 
Can you guarantee success?

We’re extremely confident we can give you valuable insight, but we’ll never guarantee specific results because there are too many context factors at play, and [sadly!] it just doesn’t work that way.

Having said that? We absolutely guarantee that every review gets the very best of our many [many!] years of digital marketing experience and insight.

Booking conditions
  • Questionnaire must be completed promptly once purchased
  • Delays in completing the questionnaire will result in delayed delivery 
  • You will have access to ask one round of questions via email only once your content outline has been delivered 
  • Content outlines will be delivered in PDF format via email 2 – 3 weeks from the time you fill out your questionnaire
  • Transfer to another business once questionnaire is completed is not available
  • Refunds are not available once questionnaire is completed and work by our strategy team has begun

Bespoke Content Outline

$750 inc. GST (or 3x monthly payments of $250)


If you’d like to request payment via invoice or an alternate payment plan tap here

Any extra questions? Tap the chat widget and send a message to the team. 💬

Full terms and conditions can be viewed here.

Please note we’ll be sending you information by email once you sign up. Please make sure the email address on your order is correct and is the email address of the intended recipient.

Please add to your email safe list, so you don’t miss a thing.

Important details

To provide you with the best experience and give our greatest love and care to each content outline we’ve capped this service to 4 per month. 

If the product is out of stock, please add your name to the waitlist below to be notified of when our next round opens for booking: 

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