The ultimate content marketing on-demand course

Learn from a content marketing thought leader, at your own pace

Transform your own brand with our unique content strategies

Cherie Clonan CEO of The Digital Picnic. Content Marketing expert

Step into the realm of unparalleled content marketing mastery with the course that stands in a league of its own.

This isn’t just another online class—it’s a pivotal moment in your business and/or marketing career, offering you the exclusive chance to learn from Cherie Clonan, a vanguard in the content marketing world.

For over a decade, Cherie and the team at The Digital Picnic have not just navigated the digital marketing landscape; they’ve reshaped it. With a track record of educating over 25,000 students and pioneering a strategy that treats our own agency’s content with the meticulous care of a client’s, our approach has consistently produced not just content, but content phenomena—masterpieces that resonate, engage, and go viral [for all of the right reasons, and none of the wrong ones] across every major social media platform.

This course is more than a learning experience; it’s an investment in proven strategies that have grown online brands from fledgling to phenomenal.

 It’s YOUR chance to get behind-the-scenes access to the processes, insights, and – more importantly – strategic insights that have made The Digital Picnic the only agency in Australia with a content strategy so compelling, it turns heads, sparks conversations, and, well, kinda builds [online] empires.

Dive deep into a curriculum that distills 10 years of frontline content marketing success into actionable lessons. From crafting a magnetic content strategy to executing with precision across platforms, you’ll gain the skills to elevate your own brand to new heights. This course doesn’t just teach content marketing; it embodies the essence of truly transformative digital storytelling.

We’ll humbly argue that the brands who aren’t investing in opportunities like this one, are the brands left wondering why theirs isn’t one of the “standout brands” online [we know the answers to this question, and we’re teaching you the “how” within every module of this online course].

Cherie Clonan TDP's CEO

Don’t miss the opportunity to learn from a thought leader who’s been where you are and has navigated the path to where you want to be. With The Digital Picnic, you’re not just learning the ropes; you’re being guided by the architects of the digital content world. This is your invitation to join an elite group of content marketers who don’t just play the game—they set the rules.

So what do we cover in Content Marketing Mastery?

The obvious stuff...
…like what’s working, and what’ll work in the future … as well as all of the easy – but still transformative – insights like algorithm updates, and best practice insights across all social media platforms.
Content marketing systems
Get a full handle on the tools and technologies that can streamline your content production and distribution, ensuring efficiency and consistency across all channels.  The focus? We like “smarter, not harder” because we prioritise how you’ll transform, as opposed to just transact.
Strategic insights
Learn directly from Cherie Clonan’s wealth of experience, understanding the strategic thinking behind successful content that engages, converts, and retains audiences.
Content creation processes
Master the art of content creation with tips on everything from brainstorming and content calendars … to what actually works online, like diverse content types, and storytelling, and even a few formulas we’ve designed as being originally ours and our original approach to it all [that really, seriously genuinely work online!].
Brand elevation techniques
We cry when y’all just subscribe to tickbox marketing and content-for-content’s sake.  We’ll instead teach you how to elevate your brand through targeted content strategies that resonate with your audience and amplify your message.
Self-paced learning
Enjoy the flexibility of accessing this course anywhere, anytime, allowing you to learn at a pace that suits your schedule and needs.

Who is this course for?

TDP the brains behind our famous social strategies

Folks who’ve upskilled elsewhere, but are sick of the generic stuff

If you’ve tried other courses and are still searching for that unique, insider perspective that goes beyond the cookie cutter BS, this course is crafted for you. Dive into content marketing wisdom that’s anything but cookie-cutter, directly from a leader who’s consistently broken the mold.

TDP the brains behind our famous social strategies

Aspiring Content Marketers

If you’re looking to break into the content marketing field, this course provides the foundation and advanced strategies you need to stand out.
TDP the brains behind our famous social strategies

Business Owners & Entrepreneurs

For those who want to take their brand’s online presence to the next level, learn how to craft and implement a content strategy that drives real business results.
TDP the brains behind our famous social strategies

Marketing Professionals

Marketers seeking to deepen their expertise in content marketing will find advanced tactics and insights to enhance their campaigns and content creation efforts.
TDP the brains behind our famous social strategies

Brand Managers

Ideal for brand managers who wish to craft compelling narratives that resonate with their target audience and strengthen their brand’s market position.
TDP the brains behind our famous social strategies

Anyone admiring Cherie Clonan's work, tbh

If you’ve been inspired by Cherie’s success and thought leadership in content marketing, this course offers direct insights into her strategies and processes [they’re bluddy unique, and really offer a glimpse inside the way her Autistic brain works … and just how well it’s been designed for her work within the content marketing space[s].

What participants have said about our courses and masterclasses…

five stars

… seriously the best training I have ever done.

I’m currently doing The Digital Picnic’s flagship course and it’s seriously the best training I have ever done. The delivery is incredibly considered, the content is both practical and transformative. Social media has been a bit of a thorn in my side up to now but I feel I have the tools to nail it, without sacrificing my sanity. Very well done Cherie and team.

– The School of Renovating

five stars

I have so much respect for TDP as a business.

I’ve taken their online Strategy and Reporting/Analytics courses, and will be taking part in their upcoming ChatGPT course soon. They’ve taught me invaluable, industry-level skills for my own freelance marketing career. They have also kept their integrity whenever they’ve let me know one of their courses is or isn’t valuable for my specific needs as a student/consumer. Their own branding is incredible (think a dentist with perfect teeth) and is a reflection of their expertise.

I trust them whole-heartedly with their knowledge and customer service within the field.

– Rubi

five stars

I highly recommend learning from TDP.

We asked around for recommendations on learning social media and we were pointed to The Digital Picnic. We signed up to their ePicnic course which was jam packed with incredible insightful info, tips and tricks. It’s early days for us on Facebook and Instagram, but we’re already getting inquiries. I highly recommend learning from TDP.

And highly applaud their after-sales investment in their clients and students through their community groups.

– The Good Tradie

Frequently Asked Questions

How long do I have access to the course?
Once you enrol, you’ll either have 12 months access to this course [or lifetime access with our $50 upgrade option]. This means you can learn at your own pace and refer back to the content whenever you need a refresher.
Is this course suitable for beginners?
Absolutely! While the course covers seriously advanced topics, it starts with the fundamentals, making it perfect for beginners and experienced marketers alike who want to solidify their foundation before moving on to the significantly more complex strategies.
What makes this course different from others on the market?
This course isn’t just about content marketing; it’s about learning from a decade of proven success. Cherie Clonan offers insights and strategies that are not available in any other course. It’s the only course that combines practical, actionable advice with the strategic depth and creativity that have been the hallmark of The Digital Picnic’s success.
Can I get a certificate upon completion?
Yes, upon completing the course, you will receive a certificate of completion to acknowledge your mastery of content marketing, which you can add to your resume or LinkedIn profile.
Will there be any interactive or practical components?
 Yes, the course includes interactive exercises, practical assignments, and real-world case studies to ensure you can apply what you’ve learned directly to your work or business.
Are there opportunities for networking with other professionals?
While the course is self-paced and online, we encourage engagement through our course forums and social media channels where you can connect, share insights, and network with fellow content marketers.
Do I need any special software or tools to take the course?
No special software is required. All course materials are accessible online from any device. However, we may recommend free or affordable tools to help you apply certain techniques discussed in the course.
How can I apply the strategies from this course to my current role or business?
The course is designed to provide actionable strategies and insights that you can apply immediately. Whether you’re looking to enhance your brand’s online presence, increase engagement, or drive more sales, you’ll find relevant techniques that can be tailored to your specific goals.
Who can I contact if I have more questions?

Our dedicated support team is here to answer any additional questions you might have. Tap the chat widget below, and we’ll get back to you as soon as possible.

Don’t let another moment pass you by in the world of generic content marketing.

It’s time to elevate your strategy, to learn from a decade of unparalleled success, and to harness the strategies that have powered viral content and built online empires. With lifetime access, practical exercises, and direct insights from Cherie Clonan, this course is more than an investment in your education—it’s an investment in the future of your brand. Are you ready to break free from the ordinary and step into extraordinary content marketing success?

Your journey to becoming a content marketing leader starts now.

Pay In Full  $1,000 (inc. GST)

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Replays and Access: This course will be available via your student dashboard for up to 12 months from the date of purchase [upgrade to lifetime access is also available].
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