Facebook Ads Intermediate Online

$250.00 incl. GST

Facebook Ads Intermediate Online

$250.00 incl. GST

We’ve got a little secret to share with you.

Did you know that simply boosting a post on Facebook isn’t *really* FB advertising? Sure, you’ll get reach and engagement, but we’d be inclined to argue, what kind of reach? And where from? And can you track it to see what conversions come from that reach?

The answer is no, you can not.

So, … we’re inviting you to step away from the 'Boost' button and into the FB ads Manager back-end, where we've had a lot of experience developing successful FB advertising campaigns on behalf of our clients, and we want you to learn [*really* learn!] how to achieve the same kind of success.

Join us for this online intensive on one of our favourite digital marketing strategies to incorporate into your overall strategy, i.e Facebook ads and we’ll teach you everything we know about running successful campaigns that give you a clear ROI and really work!

What we’ll be covering:

  • Facebook Ads Strategy and how to design your campaigns for maximum impact
  • Understanding the Facebook pixel
  • Designing a simple ads funnel
  • Understanding advertising objectives and ways to advertise on Facebook
  • Navigating the Facebook Ads Dashboard
  • Audience targeting + retargeting options
  • Creating audiences to target your ideal customer
  • Understanding the Facebook ad campaign structure
  • Ad Creative formats
  • How to create ad campaign, from strategy through to completion [practical session]
  • Ad testing and optimisation options
  • Reporting - how to interpret your results and analytics
  • Ad Management options - Power Editor / Ads Manager + Business Manager

* Important n.b - to get the most from this session please ensure that you have your Facebook Pixel installed on your website. If you have a product-based business and ecommerce store, you may wish to activate your product feed prior to commencing the online course.  Access to suitable imagery and a clear idea for at least one campaign is desirable.

BONUS

All purchases of this course will be granted lifetime access to our private Facebook community; a space to interact, ask strategy questions and share your social media wins!

 

Conditions:

  • All online learning purchases are non-refundable
  • All eLearning includes 12 months access

 

Facebook Ads Online

 

We’ve got a little secret to share with you.

 

Did you know that simply boosting a post on Facebook isn’t *really* Facebook advertising? Sure, you’ll get reach and engagement, but we’d be inclined to argue, what kind of reach? And where from? And can you track it to see what conversions come from that reach?

 

The answer is no, you can not.

 

So, … we’re inviting you to step away from the ‘Boost’ button and into the Facebook ads Manager back-end, where we’ve had a lot of experience developing successful Facebook ad campaigns on behalf of our clients, and we want you to learn [*really* learn!] how to achieve the same kind of success.

 

Join us for this intermediate online intensive – one of our favourite digital marketing strategies to incorporate into your overall strategy, i.e Facebook ads and we’ll teach you everything we know about running successful campaigns that give you a clear ROI and really work!

 

What we’ll be covering:

 

  • Facebook Ads Strategy and how to design your campaigns for maximum impact
  • Understanding the Facebook pixel
  • Designing a simple ads funnel
  • Understanding advertising objectives and ways to advertise on Facebook
  • Navigating the Facebook Ads Dashboard
  • Audience targeting + retargeting options
  • Creating audiences to target your ideal customer
  • Understanding the Facebook ad campaign structure
  • Ad Creative formats
  • How to create ad campaign, from strategy through to completion [practical session]
  • Ad testing and optimisation options
  • Reporting – how to interpret your results and analytics
  • Ad Management options – Power Editor / Ads Manager + Business Manager

 

* Important n.b – to get the most from this session please ensure that you have your Facebook Pixel installed on your website. If you have a product-based business and ecommerce store, you may wish to activate your product feed prior to commencing the online course.  Access to suitable imagery and a clear idea for at least one campaign is desirable.

 

 

 

Total course length: 2 hours delivered over x1 video module

 

We’ve got a little secret to share with you.

Did you know that simply boosting a post on Facebook isn’t *really* FB advertising? Sure, you’ll get reach and engagement, but we’d be inclined to argue, what kind of reach? And where from? And can you track it to see what conversions come from that reach?

The answer is no, you can not.

So, … we’re inviting you to step away from the 'Boost' button and into the FB ads Manager back-end, where we've had a lot of experience developing successful FB advertising campaigns on behalf of our clients, and we want you to learn [*really* learn!] how to achieve the same kind of success.

Join us for this online intensive on one of our favourite digital marketing strategies to incorporate into your overall strategy, i.e Facebook ads and we’ll teach you everything we know about running successful campaigns that give you a clear ROI and really work!

What we’ll be covering:

  • Facebook Ads Strategy and how to design your campaigns for maximum impact
  • Understanding the Facebook pixel
  • Designing a simple ads funnel
  • Understanding advertising objectives and ways to advertise on Facebook
  • Navigating the Facebook Ads Dashboard
  • Audience targeting + retargeting options
  • Creating audiences to target your ideal customer
  • Understanding the Facebook ad campaign structure
  • Ad Creative formats
  • How to create ad campaign, from strategy through to completion [practical session]
  • Ad testing and optimisation options
  • Reporting - how to interpret your results and analytics
  • Ad Management options - Power Editor / Ads Manager + Business Manager

* Important n.b - to get the most from this session please ensure that you have your Facebook Pixel installed on your website. If you have a product-based business and ecommerce store, you may wish to activate your product feed prior to commencing the online course.  Access to suitable imagery and a clear idea for at least one campaign is desirable.

BONUS

All purchases of this course will be granted lifetime access to our private Facebook community; a space to interact, ask strategy questions and share your social media wins!

 

Conditions:

  • All online learning purchases are non-refundable
  • All eLearning includes 12 months access

Customer Reviews

Based on 11 reviews
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G
G.T.
thrilled with purchase

i'd heard wonderful things about TPD, so wanted to try out a virtual course for myself - this did not disappoint. It was incredibly thorough and educational, but at no point did I feel out of my depth. Michelle was an excellent teacher, clear and confident. I especially enjoyed the little tips and tricks, like checking out competitor's pages to see what ads they've been running recently. would highly recommend to other social media managers who are familiar with Facebook ads and looking to take their knowledge to the next level.

J
J.D.
THANK YOU TDP

Before completing the course I did not even know where to start. I found the information was just what I needed to help navigate the SMM world. It was easy to follow & well explained. Definitely helped me to understand. I now feel as though I have got this! Thank you TDP.

C
C.H.
Great course!

I had a basic understanding of FB ads, but this really helped to clear up some of my confusion. Def worth it.

A
A.
Definitely recommend

This was so helpful for me when starting out with my SMM business and learning the ropes of Facebook Ads - highly recommend!

R
R.
Value packed!

This training is simple to follow and shares all the little tidbits you need to know to perfect your ad's. Bobby's bright and bubbly way of teaching this next level training makes it a breeze to take in. Highly recommended