Google Adwords // 24 October 2018 [MELBOURNE]

$549.00 incl. GST

MELBOURNE // Wednesday 24 October 2018


This workshop will be presented by Teresa Truda


10:00 – 5:00 pm – Workshop


Lunch and Afternoon Tea Provided

8 in stock

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Every day, more and more businesses are using Google Adwords to generate profitable sales leads, … and I mean, so they should be really, because by using the right keywords for your target audience, you’re already ahead of the game, simply by reaching people who have an interest in your product / service.


Think about it guys, … when a prospective customer is looking for anything online, more often than not, they’re going to Google, i.e they’re looking for you, and Adwords? Gets you found!


We want you to step inside TDP HQ’s while we geek out over Google Adwords, and really help you and your business to realise Google Ads full potential.  We love SEO [love SEO!], … but getting your website to appear on page one of Google’s organic search results via SEO alone can take a long time, … a long time [ha!], but with Google AdWords? Your ad can show up in Google by the end of the day, … heck, … perhaps it’ll even be at the end of your workshop with us?


The possibilities are endless 😉


If you’d like to consider the possibilities, and especially? If you’re in an incredibly competitive space, and are looking for a way to stand out? We’d love to host you for our one day workshop on all things Google AdWords [and a little bit o’ SEO thrown in for good measure] with one of our resident AdWords specialists.


We’ll be covering;


  • Difference between SEO & SEM
  • Trends and fundamentals of paid search
  • Defining your business
  • Defining your product / service
  • Defining your customers
  • Setting realistic goals
  • Keyword planning tool  
  • How to use AdWords
  • Create a campaign and ad demo
  • How bidding and optimisation works for AdWords
  • Measuring AdWords success, and understanding ROI
  • Connecting Google Analytics, and setting up conversion tracking
  • SEO Fundamentals


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