Introduction to Social Media Advertising

View the course outline here

$300.00 incl. GST

Sometimes? The social media advertising world moves so damn fast you just want to grab it gently by the hands and say, “stop.  Back to the basics.  I’ll catch up to you, and perhaps I’ll even surpass you … but first I just need to properly wrap my head around the basics”.

This is that stunning introduction to everything you need to know about advertising on social media across Facebook, Instagram, TikTok and Pinterest [because YES … they’re the four social media advertising platforms a lot of businesses will benefit from advertising on in 2022].

The thing is though, a lot of courses that offer introductions to social media advertising are very generic, and a little [a lot] unreliable, and designed by people who likely haven’t practiced paid advertising recently … and so that’s when we grab you by the hands gentile and say, “don’t worry.  We specialise in this.  We practice it daily.  We’re specialists, and we walk-the-walk in this space not just for ourselves … but for an array of 60+ paid advertising clients week in and week out”.

We got you, and in this introduction to social media advertising masterclass? We’ll be covering your introduction to advertising across Facebook, Instagram, TikTok and Pinterest … as well as choosing the right platform for your business to focus its advertising efforts on.

Course Outline

What does this course cover

In this masterclass, we’ll be introducing you to advertising across Facebook, Instagram, TikTok and Pinterest.

For each platform we cover;

  • What you’ll need to get started on each specific platform
  • The platform you will need to use to get your ads up and running [yes, it does differ widely from platform to platform]
  • Specific targeting tips for each platform
  • Example campaign structures for each platform
  • Placements
  • Best practice tips specific to each platform
  • An example of results as well as spend
  • How to choose the right platform for your business to focus its advertising efforts on


Who is this course suited to
  • Buisiness owners
  • Freelance marketers
  • In-house marketers
  • Anyone looking to up-skill
Time investment

This course has x1 video module

Module duration 2 hours 25 mins

You are free to watch this module all at once or watch it in parts

Is this course self paced

Yes, the video modules and accompanying PDF assets are able to be accessed at any time.

You can begin as soon as you enrol and you will have 12 months access to the whole curriculum with unlimited views within that 12 months

What level of experience is required

This course is developed with introductory level curriculum. It explores the different paid ads options available across x3 major social media platforms – Facebook & Instagram [both managed from Ads Manager] Pinterest and TikTok.

To keep up with the content, we’d expect you have a basic understanding of these platforms.

Course preview


All enrolments and graduates will be granted lifetime access to our private Facebook community; a space to interact, ask strategy questions and share your social media wins.