Comprehensive social media & content strategy workshop - Tuesday 28th May 2024

One Day Strategy Deep Dive

Elevate your strategy with our full-day intensive in-person workshop.

Improve strategy skills across social media and content in just one day.

It’s time to brush up your your strategy skills related to your social media strategy and content strategy.

[let’s be real, we’d recommend folks brush up their skills in this way once per year, minimum].


Welcome to the next level of your social media journey

A comprehensive, hands-on in-person workshop designed to transform your approach to social media and content marketing strategy, with a sprinkle of paid advertising magic thrown in for bluddy-good-measure.

Across this full day with us, immerse yourself in a masterclass tailored for business owners, marketing professionals, and the endlessly curious souls always looking for a better approach to all of this.

In today’s digital world, having a strong social media presence isn’t just beneficial; it’s essential.

But creating a strategy that not only resonates with your audience but also converts? That’s where the true challenge lies.

Whether you’re looking to refine your brand’s voice, boost engagement, or drive sales, this workshop is your stepping stone to not just meeting – but exceeding – your digital marketing goals.


Hosted by TDP’s Cherie, with a track record of online success and unparalleled engagement rates – this full-day workshop is more than just a learning experience—it’s an investment in your brand’s future.

With personalised [and intimate] attention and actionable insights, you’ll leave not just with knowledge … but with a concrete plan to ensure that your social media strategy links to the reason your brand is one of those hard-to-forget [for all of the right reasons] online brands.

So, what does the One Day Strategy Deep Dive cover?

Illustration of TDP nerd emoji.

Together we will begin to: 

TDP the brains behind our famous social strategies

Define your objectives

TDP the brains behind our famous social strategies

Choose the right social media channels for your brand

TDP the brains behind our famous social strategies

Understand your audience

TDP the brains behind our famous social strategies

Define your content pillars [but go so far beyond the typical pillar BS]

TDP the brains behind our famous social strategies

Plot out your content plan

TDP the brains behind our famous social strategies

Leverage the algorithm to work in your favour

TDP the brains behind our famous social strategies

Nail your content creation

TDP the brains behind our famous social strategies

Plot your growth strategy

TDP the brains behind our famous social strategies

Consider your paid ads strategy, and

TDP the brains behind our famous social strategies

Measure your performance!

Who is this workshop for?

TDP the brains behind our famous social strategies

Marketing professionals who’ve spent their entire degree waiting to get to the practical stuff

then graduated realising, “sh*t.  I’m going to have to learn this all on-the-job” … and you’ve kinda felt like you’ve been fluffing along ever since. 

[But no judgement here! That Bachelor degree laid down all of the important foundations, but consider our workshop as a fill-in-the-gaps experience. Like, all of the gaps].

TDP the brains behind our famous social strategies

Business owners who can’t afford to outsource their organic content

and don’t want to, but subsequently need to rapidly [read: in ONE DAY!] learn how to do this themselves.

TDP the brains behind our famous social strategies

Current university students sitting in those relevant degrees

knowin’ you’re going to come out with the practical knowledge gaps [we were you back then, we promise].

TDP the brains behind our famous social strategies

Freelance marketers looking to significantly upskill in digital strategy

so that you can [also significantly] bump up that hourly rate/monthly retainer [did we mention how much prospective clients love seeing that you’ve done a TDP workshop before? Actually, a lot of freelance marketers fill out their marketing portfolios from our private TDP grad community on FB alone].

What participants have said about our workshops and courses…

five stars

Cannot speak more highly of The Digital Picnic!

Where to even start… the VALUE is absolutely incredible! No matter your skill level, their courses are truly fantastic. You’ll learn more, you’ll upskill and you’ll be able to streamline your processes DRAMATICALLY. The time and care they put into these courses is truly something special. I will continue to support TDP in anyway I can as it is truly a one-in-a-million business. Thank you, thank you, thank you!

– Alisha

five stars

I have so much respect for TDP as a business.

I’ve taken their online Strategy and Reporting/Analytics courses, and will be taking part in their upcoming ChatGPT course soon. They’ve taught me invaluable, industry-level skills for my own freelance marketing career. They have also kept their integrity whenever they’ve let me know one of their courses is or isn’t valuable for my specific needs as a student/consumer. Their own branding is incredible (think a dentist with perfect teeth) and is a reflection of their expertise.

I trust them whole-heartedly with their knowledge and customer service within the field.

– Rubi

five stars

I highly recommend learning from TDP.

We asked around for recommendations on learning social media and we were pointed to The Digital Picnic. We signed up to their ePicnic course which was jam packed with incredible insightful info, tips and tricks. It’s early days for us on Facebook and Instagram, but we’re already getting inquiries. I highly recommend learning from TDP.

And highly applaud their after-sales investment in their clients and students through their community groups.

– The Good Tradie

Frequently Asked Questions

Who is this workshop for?

This workshop is meticulously crafted for business owners, marketing professionals, and anyone with a curiosity about mastering social media, content marketing strategy, and how paid ads can be supported with better organic content. Whether you’re looking to elevate your existing strategy or build one from scratch, you’ll find immense value in our sessions.

What makes this workshop different from online courses?

Unlike passive online courses, our workshop offers an interactive, hands-on learning experience. You’ll engage in real-time discussions, exercises, and receive immediate feedback from industry experts. Plus, the networking opportunities with peers provide additional value that can’t be found behind a screen.

What do I need to bring to the workshop?

Just bring your laptop, a notebook for any extra notes you might want to jot down, and an open mind ready to absorb and apply new strategies. We’ll provide all the necessary materials, including worksheets and guides, to help you during and after the workshop

Is lunch provided?

Yes, we believe a full day of learning deserves good food! Lunch will be provided, along with morning and afternoon refreshments. Please let us know [in the field below] if you have any dietary restrictions ahead of time so we can accommodate your needs.

How much does the workshop cost?

The investment for this full-day workshop is $1,000 per person [interest-free payment plans available]. This includes all workshop materials, personalised instruction from industry experts, lunch, and refreshments. Plus, you’ll leave with actionable strategies and insights that can transform your social media presence.

What is the cancellation policy?

Please check out the full booking terms and conditions here


Will there be any follow-up support after the workshop?

Absolutely! We’re committed to your success beyond just the day of the workshop. You’ll have access to our exclusive alumni group where you can continue networking, share successes, and seek advice from your peers and our experts.

How many people will be in the workshop?

8 people.  To ensure a personalised and interactive experience, we limit the number of attendees. This allows for in-depth discussions, one-on-one feedback, and a more engaging learning environment. Secure your spot early to avoid disappointment!

Don’t let another day pass by watching from the sidelines as others take the lead in the digital space.

The power to elevate your social media and content marketing strategy is within your grasp. Imagine ending the day with a comprehensive, actionable plan that’s tailored to skyrocket your brand’s online presence.

With limited seats available and a world of potential waiting, now’s the time to take that crucial step forward. Join us for a day of transformation, innovation, and connection that will set your brand apart.

Let’s create something bluddy-excellent [and seriously strategic] together.


This is a second session added due to high demand. Don’t miss out a second time.

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Your purchase is subject to our Terms and Conditions. Please read these before making your purchase.

Important Info

Date: Tuesday 28th May 2024

Time: 9.30am – 4.00pm  [Melbourne time]

Location: This workshop will take place at TDP HQ [our offices 😘]in Docklands, Melbourne.

Here’s the address:

Office SCF16, Level 1
432-446 Docklands Drive, Docklands
Victoria 3008 (Get directions)

If you’d like to request payment via invoice, tap here.

Any extra questions? Tap the chat widget and send a message to the team. 💬

Not available for this date? Pop your details in the form below and you’ll be notified of future dates.

Booking for more than 1 person?

As we need to collect each individuals dietary requirements and contact details [so we can send them the pre-course information – like how to find us and what they need to bring, etc]. Please ensure you are buying the places individually. Please note you’ll need to tap “My Account” at the top to log out of your TDP account to create a new account for each individual user. [It’s not enough to change the billing info on the fields this will not send the information to your team mate!]. If you are struggling to work out how to book online for a group, please tap here to request payment via invoice.

Not available for this session?

Please fill in your details to be added to our expressions of interest list for future dates.

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