We all spend – on average – 95 minutes a day on social media. And a whopping one in three of us purchase goods via socials. So, if you’re not advertising on social media, [in the words of Tracey Grimshaw to ScoMo] “where have you been?!” In short – social media advertising is SO deeply important and this course? It’s your very best introduction to this powerful space. It’s three hours and twenty-eight minutes of clear, concise and deeply strategic information, covering Meta Ads [so, Facebook and Instagram] as well as LinkedIn ads, Pinterest Ads and TikTok ads. Specifically? This course covers:
- Why Social Ads?
- Finding the right platform
- Getting the technical side right
- A strategic approach to campaign structure
- Understanding objectives and optimisation
- Finding your audience
- Nailing the creative
- Thinking bigger picture
- Optimisation and Reporting
It’s an introductory course with serious strategy bite, meaning it’s perfect for business owners looking to supercharge their ads activity, students, marketers looking for a refresher and anyone looking for an upskill. The course is delivered by video, with the slide deck available too.