Social Media Manager School

View the course outline here

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Social Media Manager School is now closed for enrolments. If you would like to be notified when the next course is scheduled, please add your details to the waitlist here.


Do you wanna know what we wanted when we were first starting out as freelance social media marketers?


A mentor.


Someone who had worked the industry / were super professional at what they did / had earned themselves a good reputation in their field / had made “mistakes”, & learnt from them [i.e not charging the right hourly rate [!!!] / had experienced big wins, & subsequently wanted to share their learned wins with their colleagues [i.e you!] / someone to guide you right through from landing your first client, to nailing your first client [& going on – confidently – to add to your SMM portfolio].


… this is where we come in via our 12 week long Social Media Manager School, which has been designed to take those who are on the verge of freelancing to full-time freelancers … and even those who are established freelancers to begin operating with considerably better systems and processes [ensuring that you’re actually profitable – and happy – as a freelance marketer].


We’re passionate digital marketers who’ve done the #freelancefreefall, & subsequently want to teach you everything you need to know in order to succeed as a freelance social media marketer.


Course Outline

What does this course cover


Over the 12 weeks together, we’ll teach you;


  • Module 1: Estimation and defining your rates
  • Module 2: Advertising your services
  • Module 3: Monitoring your results
  • Module 4: Tools to use
  • Module 5: Client plan development
  • Module 6: Client retention
  • BONUS module: Developing a strategy for your clients


In case this all sounds, well, clinical … what the above essentially means is that you’ll leave this 12 week program with the ability to effectively operate as a freelance marketing professional. 


  • You’ll have all o’ the right systems and processes set up
  • You’ll know how to find the work and hit capacity on your client portfolio [without burning out, most importantly]
  • You’ll have agency-standard systems and processes [because we have zilch scarcity complex, and share everything we know via this program], and your clients won’t believe the value they’ll receive from working with freelance’y [agency standard] you
  • You’ll know how to avoid red flag clients, who only ever become deeply unprofitable experiences
  • You’ll know how to chase values-aligned work that has you feeling like your decision to freelance was one of the best decisions you made, and
  • You’ll leave the program with lifelong buddies [like every intake for this program we’ve ever hosted have], because the freelance’y pals you meet in this program are like … nothing else



Included starter pack

This course also includes our Social Media Manager Starter Pack of editable templates as part of the program. This pack includes everything you need to leave this program with fully editable [agency standard] templates … and be able to hit the ground running.


Included templates;


  • A social media proposal template
  • A services & pricing template
  • A client case study template [prospective clients love these!]
  • A full social media strategy template
  • A full client onboarding template
  • A content population template [to send monthly content to your clients to be approved]
  • A monthly social media reporting template [to effectively report on your client’s social media monthly metrics]
  • A rate card template [this helps when clients try to scope creep: it happens]
Who is this course suited to

Our Social Media Manager School has been designed for;

  • Freelance professionals about to make the jump to freelance marketing, and who wants to get it right … right from the beginning
  • Established freelance professionals, who love what they do … but are deeply unprofitable doing it, and feel like they need a program that’ll help them sort out the systems and processes that are currently letting them down
  • Freelancers who are experiencing freelance’y loneliness, and need a solid mentor [Cherie] … as well as some really good friends to network with in this incredible industry [your SMM school peers]
  • Freelancers who’ve hit the dreaded freelancer rut, and – again – would benefit from a program to suck them right-awn-outta-that, via an incredible learning experience, and passionate coaching and mentoring.
Time investment

Total course length

  • 5 hours 10 mins delivered over x7 video modules
  • 6 x1hr livestreams [optional and recorded if you can’t attend live]
  • x12 weeks of mentoring for the course duration via a private Facebook group moderated by our own Creative Director Cherie [and the whole wonderful TDP team]
  • 12 months access to all learning content
Is this course self paced

Yes, the modules are released on a fortnightly basis and you are welcome to work through these modules at any time.

We recommend you try to keep pace by completing the module within the fortnight, so you can ask questions and be mentored by our team

The x6 livestreams offered over the 12 weeks are all recorded and able to be watched at any time if you are not able to attend live

What level of experience is required

Our Social Media Manager School is suited to beginners or those who already have an understanding of freelancing as an independent contractor. If the latter, this course will help you to refine your processes if that’s something you’re looking to improve.

We ask that you already have some understanding of Social Media marketing and strategy as this course does not cover how to develop a strategy – it focuses on the internal processes you will need to implement when offering this service to others.

Course preview

All enrolments and graduates will be granted lifetime access to our private Facebook community; a space to interact, ask strategy questions and share your social media wins.

Based on 148 reviews
Boosting your Instagram stories game
Kate Molesworth
Valuable hour of learning!

These bite-sized hour sessions are easy to understand and offer great content to improve my social media skills and the accounts I manage.

Improving your social media captions
Belinda Milne
The best bite sized learning

I have been a huge fan of TDPs courses and content since day dot. Love actionable and bite sized learning to make my socials go boom!

Boosting your Instagram stories game
Henrietta Bird
Bang up to date and relevant content

I love these bite-sized sessions, the content is bang up to date and filled with golden nuggets of practical advice to start today. I'm a well-disguised introvert, and I'm still getting out of my shell with Instagram Stories, but I feel more confident and professional with this knowledge. Highly recommend.

Introduction to TikTok advertising
Rebecca Stern
The perfect lunch date

Loved the Tik Tok lunch n learn sesh, it was short and snappy but jam-packed with useful, up to date insight. It gave a detailed look at the Tik Tok as a new-ish ad platform and got me exciting to give it a try for my business. Yep, I'd recommend!

Improving your social media captions
Connect authentically

Cherie has such a great understanding of how to connect to your audience using captions, and she explains it all in this course.

Your LinkedIn content strategy in an hour
Emma Carver
So easy to understand

Thank you Cherie
This was my 2nd lunch n learn course with you. I have now implemented all the tips I took away from the power hour with you and the team. I know my target audience are on LinkedIn but didn’t know how to reach them. I now have a much better idea, thank you again.

Design your hashtag strategy in an hour
Monroe Francis

This mini course has literally taught me how to implement hashtags, properly! So informative and I have been getting better results since using this strategy. Thanks TDP

Posting made easy!

The IG stories prompts for my calendar was just what I needed to make posting content on social media that much easier! I don't use it everyday but when I'm stuck I just refer to the calendar and it gives me the necessary nudge of inspiration.

Improving your social media captions
Valerie Nicdao
so much info!

A fun way to deliver info, so much info! Great examples, and actionable tips. Thanks!

Just what I needed

SO helpful, I love this so much!!

Content Population Template
Megs Hollis
Fun, Fabulous & Super Functional

I have loved using my planner - especially the hashtag section! It makes me look good in front of my clients and keeps me on track with everything I gots to plan in a month. #sankYEW TDP.

So you want to be a Social Media Manager?
Ataahua Tukaramaene
Highly Recommend!

I just completed the Hashtag Strategy Lunch n Learn. I have gained valuable insight and I have completed this knowing what actions I'm going to take next. I have learnt so much and highly recommend this for anyone looking to step up their insta game.

Content Population Template
Trista Burn
Making it easier to consume for my clients!!!

Well, this has already been used twice in the last month. I gave the same content I give all of my clients but in a more digestible form. Rather than giving an overwhelming document, it was palatable and user-friendly.

Improving your social media captions
Jennifer Lindsay
Another gem!

I am loving lunch and learn! I didn't join the live version and only decided to purchase when I saw the replay was available and I am glad I did! So many golden nuggets as always and even though I have done many TPD learnings, I still came away with value that far exceeds the $50 price tag. Plus ... make sure you watch the Q&A at the end as I got quite a few takeaways from those asking the right questions. Thanks, Cherie and TDP! A great way to spend my rainy, windy Saturday afternoon.

Your iOS14 paid ads strategy
Jennifer Lindsay
A Must For Anyone Who Spends Even $1 On Facebook Ads

Thank you Michelle for sharing! So many key takeaways from the 1 hour session. I have already implemented things you suggested and you gave me more confidence to translate to my clients the changes happening, what to expect, what we can do and how to adjust our expectations going forward. So much packed into 1 hour and with priceless information. Thank you!

Pinterest Online Masterclass
Lots of value over time

This short Pinterest masterclass gives a lot of insightful tips. Good to know that content you post up this platform might stay and be shared around for a long time vs the fast paced world of IG or Tik Tok.

Improving your social media captions
Kick arse - as usual

When the opportunity presented itself to get hold of TDP learnings for $50 of course I jumped. I'm the proud purchaser of a few TDP courses now and this one did not if it even could have?!?!?! Highly recommend the Lunch and Learn courses for the short, sharp and uber-relevant content. Thanks guys!

Instagram Intensive Online
Katie Thomson

I found this course to be so informative and helpful. Very easy to follow. Highly recommended.

Sarah Oldmeadow
Game changer

Worth every scent! I absolutely loved this course and learnt even more than I anticipated. The insights that I gained from Cherie's transparency about working in content marketing were inspiring and immediately helpful in my own work. So many helpful and actionable tips. My only problem was having time to use all the knowledge I gained! But what a fantastic problem to now have. Thank you Digital Picnic! I'll be back for more.

Facebook Ads Advanced Online
Dee Tee
Paced to help you learn as you like it

The course was everything it said it would be. Delivered at a pace that you can manage given a busy work schedule and obligations at home. There were some golden nuggets dropped along the way that truly fit the description of an advanced course. There was no holding back on what they themselves do and that makes it even more meaningful. Thanks TDP

Julia van Zon
A game changer!

ePicnic was an amazing course. As a copywriter, I felt fairly across a lot of the content being taught but was feeling tired and unmotivated. I was expecting to basically be refreshed. I couldn't be more wrong! This course was a game changer and revealed quite a few hacks that I wasn't aware of. The course was packed full of practical information and solutions. I really appreciated the coaching calls with Cherie too - I was able to attend a few and ask questions, which was invaluable. I also asked questions later on after calls I missed and these were answered promptly. It is so great to feel supported and to learn some extremely practical insights. Looking forward to doing the next course!!

So you want to be a Social Media Manager?
Ally Moates

As an avid follower/stalker of all things tdp this was one of my first purchases. Basically, anything they put out into the world is awesome, relatable, helpful and above all real so I'd highly recommend investing.

A must for anyone wanting to become a SMM

TDP are extremely generous with the templates, advice and insider knowledge that they provide.

I've thought about becoming a SMM for some time, but didn't know where to begin as the world of freelance can be VERY intimidating. This course has armed me with everything I need to know from which accounting system to use to how to attract and, most importantly, retain clients.

The best thing I have ever invested in.

Honestly, as a social media manager, this was one of the best investment I have made in my business.

There were so many ah-ha moments, and Cherie and the team are with you every step of the way, supporting you.

Thank you legends 🥰

So many nuggets of valuable information

Cherie has a way of making it all simple and relevant and gives so many extras. Valuable templates to make life easier and an understanding of what's important and what's not.

She talks openly and honestly from experience and that is invaluable.

Thanks so much Cherie and team TDP. I am so grateful that I invested in this course - it has so been worth it.