Illustration of a coloured female with purple and pink hair, a green sweater with yellow polka dots, pink trousers and blue shoes along with a woman wearing a yellow headscarf and a blue dress and using an iPad.

Social Media Marketing Accelerator

Welcome to the kind of social media marketing upskilling experience we’d wish upon every business owner and marketing professional.

We’re ready to empower you to build your growth-driving digital strategy, in our year-long social media marketing immersive. Combining learning, implementation and mentoring in this all-inclusive upskilling experience.

Kicking off on February 1st, 2022

An illustration of a coloured man in a wheelchair using his mobile phone. He's wearing a green tshirt and blue trousers. There's also a woman with bright pink hair with flowers in it. She's wearing a yellow top with large blue polka dots.

Spend 12 months building out your business growth-driving digital strategy. And literally implement it all, with us there to support you along the way

Built with long-term and sustainable online growth in mind [and not a single vanity metric in sight, because the kind of feelings we catch are the ones that genuinely move the needle on the businesses we work with].

On-demand upskilling

Via your own online learning dashboard where you can track your own progression and access learning, at any time.

Illustration of a 2022 calendar

Spend 3 months per topic

4 strategy immersives over the 12 months. Including topics that we’ve identified as driving the most growth for any business

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Monthly group coaching calls

As well as an option to purchase additional discounted 1:1 mentoring sessions

Illustration of a coloured woman with dark hair wearing a blue jumper with a yellow smiley face, purple trousers with lips pattern and yellow shoes.

Tailored support

Custom worksheets and editable templates

Certificate of completion to show off to anyone who'll listen

Invitation to an end of program event

Pandemic dependent. COME AWN, ‘rona

An all access pass to Lunch n’ Learn sessions

In 2022 we run x2 per month on a range of incredible social media marketing and digital marketing topics

Total value of this program is $5,000AUD+

Enrol for $2000 for the full 12 month course

Enrolment now open for February 1st, 2022 kickoff

$2000 for the full 12 months with payment plans also available [via OpenPay]

Illustration of TDP Founder, Cherie Clonan.

We’ve spent 7 years teaching

business owners and marketing professionals how to build long-term sustainable growth for their online presences. And it’s been while teaching those 10,000+ participants that we’ve learned something in return: you just can’t move the needle on an online presence via a one day workshop … or even in 3-6 months.

It’s 12 months.

It’s just gotta be 12 months

In those 12 months we’ll spend together, our participants will use this Social Media Marketing Accelerator to stop feeling gaslit by programs that promise growth. We’re here to provide realistic timeframes to be able to learn, to be mentored, to implement what you’re learning and receive feedback from our team of experts.

At the end of the 12 months with us, you will feel empowered to build your own growth-driving digital strategy.

Social Media Marketing Accelerator Outline

What does 12 months in our program look like?

Illustration of TDP nerd emoji.
Quarter one: Strategy Immersive
Spend three months building your social media strategy [or entirely re-building your current strategy: don’t worry, everyone ends up rebuilding their strategy once they learn strategy with us].

The beauty of this immersive, is that you’ll end up with a social and digital strategy built by you [whilst being mentored] that’s not just to agency standard, but to TDP standard. Humility aside? We’re in another league, if we’re being honest.

In this quarter, you’ll learn how to build a social media and digital growth strategy from scratch, with digital growth in mind.

Need an extra vote of confidence? We have been hand-selected to build out entire strategies for;

  • Various Australian government and council organisations
  • 6+ of Australia’s largest universities
  • FMCGs
  • Various NFPs
  • eCommerce juggernauts
  • as well as countless “Mum and Dad” businesses

Not to mention the everyday human beings [just like you and I] who recognise that digital growth happens when you invest in strategy first.

When you build it, they come … right? This quarter is dedicated to your build [or knockdown and rebuild].

Quarter two: Content Marketing Immersive
Every successful online marketing presence has a killer content marketing strategy to thank for its success. And we don’t just say this because we’re Content Marketing Specialists.

All o’ that digital growth you crave? … it’s thanks to a 10/10 content marketing strategy. It’s for this reason that we’ll spend the second quarter of 2022 on your content marketing strategy. Not just focusing on building one out, although we’ll do that too, but learning all of the best practice’y things you can do, to significantly amplify the impact of your 10/10 content marketing strategy.

You deserve to have the kind of content going live that has you standing back in appreciation [like the Dad on those Colorbond ads], every time a piece of content goes live. And your paid ads strategy deserves to be able to benefit from the way various campaigns’ll benefit, when there’s an incredibly strong content strategy in place. Making much better paid ads results possible.

We’ll be spending these three months together learning the fine art [and craft, and strategy, and technicality] of executing 10/10 content for your online presence that has you in full Dad-admiring-Colorbond-roof mode.

Quarter three: Video Marketing Immersive
There’s no escaping the true power video marketing has in a social and digital strategy in 2022. It’s for this reason that we’ll be dedicating the third quarter of this program to going “all in” on learning how to incorporate video marketing into your social media and digital strategy/ies.

Yup … even the video shy’bies.

You’ll be learning the foundational theory [obvi], but then we’ll dive into the how. The exact how. And you’ll be mentored by our own content specialist team in order to feel like you can actually pull off the every day how, when it comes to video marketing.

By the time this quarter wraps up? You’ll walk away with video being consistently [and effortlessly, and powerfully] incorporated into your social media strategy. As well as a full suite of design assets set up to support your video marketing efforts, e.g Instagram Reels covers, IGTV covers, Instagram highlight covers, Instagram Story design assets, plus much more.

Quarter four: Paid Ads Immersive
Even if the entire year yields no value [it will], the last quarter of this program [which you can access any time throughout our learning year] will drive the value for you and your business. We’ll be walking you through our Paid Ads Marketing Immersive, which focuses on: social media advertising [Facebook advertising, Instagram advertising, TikTok advertising and Pinterest advertising], as well as Google Advertising.

Whether you’re building out your paid ads strategy for the first time … or knocking your current one own and rebuilding. You’ll feel so supported working alongside our performance marketing a-team, as we teach you how to get the kinda results we do. And mentor you every step of the way.

Every business owner and marketing professional deserves to have a paid ads specialist guiding and mentoring them through their paid ads efforts for three months, and this quarter is exactly that.

On-demand learning library
Our on-demand library includes x4 strategy immersives delivered throughout the year, with curiculum able to be accessed right from day one.

We’ve also included additional masterclasses on Facebook, Instagram, LinkedIn, and Video Marketing. Also all available in your on-demand learning library.

Worksheets & templates
We’ve created a host of custom worksheets and editable templates just for attendees of this accelerator program.

They are purposely designed to support you hitting your online growth goals and create the strategy you’re currently dreaming of.

Think content calendars, and content population templates, plus monthly reporting templates etc. All developed to make it easy to implement what you learn.

Live workshops
Receive free access to all live Lunch n’ Learn sessions in 2022.

Our 2021 sessions have sold out every. single. time.

We will be expanding our offering in 2022 with twice-monthly, x1 hour sessions, and you’re invited to them all! We’ll be diving into juicy, trending social media marketing topics, all perfectly paired to your learning.

Each of our 4 Immersives will also include monthly group coaching calls. All recorded in case you miss the live session, and want to catch up on the replay.

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On-demand learning

We’ve taught for long enough now [and run enough programs] to know that everyone works at their own pace. You can’t invite people into an immersive that drip feeds content out at a pace that suits course delivery … and ignores the eager beavers who are all like, “I can see you teach paid advertising towards the end of the year … but I need this info now”. 

For this reason? You’ll receive access to an on-demand library of some of our very best strategy programs in between the live teaching that we deliver.

Live teaching

The thing is, if you smash through at your own pace? … you miss out on the goodness that comes from us having taught all o’ the strategy things for x7 years now. We are bluddy good at what we do, and even better at teaching it. 

We will live teach across x4 key strategy areas, and deliver monthly coaching calls to continue to drive momentum, keep you accountable to your goals, and – of course – answer any questions you have.

Build momentum by doing the do with invested-others

We’re good teachers. Really good.

Sure. But nothing beats being surrounded by others who are so completely invested in this program alongside you. Here, you’ll be surrounded by folx on a purpose-built online platform that’s been specifically designed to keep you connected, and keep you collaborated, and keep you feeling invested. And also reducing the mental load by regularly showing up and reminding you what your focus is for the week, throughout the x4 immersives that we deliver.

On-demand learning

We’ve taught for long enough now [and run enough programs] to know that everyone works at their own pace. You can’t invite people into an immersive that drip feeds content out at a pace that suits course delivery … and ignores the eager beavers who are all like, “I can see you teach paid advertising towards the end of the year … but I need this info now”. 

For this reason? You’ll receive access to an on-demand library of some of our very best strategy programs in between the live teaching that we deliver.

Live teaching

The thing is, if you smash through at your own pace? … you miss out on the goodness that comes from us having taught all o’ the strategy things for x7 years now. We are bluddy good at what we do, and even better at teaching it. 

We will live teach across x4 key strategy areas, and deliver monthly coaching calls to continue to drive momentum, keep you accountable to your goals, and – of course – answer any questions you have.

Build momentum by doing the do with invested-others

We’re good teachers. Really good.

Sure. But nothing beats being surrounded by others who are so completely invested in this program alongside you. Here, you’ll be surrounded by folx on a purpose-built online platform that’s been specifically designed to keep you connected, and keep you collaborated, and keep you feeling invested. And also reducing the mental load by regularly showing up and reminding you what your focus is for the week, throughout the x4 immersives that we deliver.

Meet your
Lead Strategist
Cherie Clonan

Cherie is an award winning digital marketer who took a risk, and left the cushiness of a well-paid, super safe in-house digital marketing role to launch The Digital Picnic way back in October 2014.

This – of course – gave her husband a coronary [he manages risk for a living, so #barreloflarfs really], because #NewMortgage, #Toddler, and… a #Baby. But… it’s the best risk she ever took. Because she now owns an incredible company, which has an incredible reputation, and – of course – incredible people working alongside her [because a company is nothing without the people working within in].

Cherie has enjoyed a 13 year marketing career, where she has ultimately specialised in content and has subsequently turned a tiny little business like TDP [which began with grassroots social media workshops held on a Sunday afternoon at whatever venue would allow her to waltz into it with her flamingo and pineapple banners… and her picnic basket] into what it is today. An award winning, multiple 7 figure digital marketing agency that puts people over profit, and shows the “big guys” [read: corporate powerhouses] what corporate responsibility really looks like, day in and day out.

Professionally speaking? Cherie is responsible for ensuring that The Digital Picnic is continuously providing state-of-the-art digital marketing training to businesses all over Australia / internal marketing teams [of which we’ve trained more than 15,000 individuals now]. Also overseeing the ongoing social media management our team delivers for an incredible line-up of clients within our digital marketing portfolio.

When she’s not doing that? You’ll find her putting out fights within her team over what temperature is acceptable for an office heater to go up to in a Winter’y Melbourne digital marketing office. FYI? 27 degrees is *not* acceptable.

There’s a reason why we’re considered to be Australia’s leaders in social media training.
There’s a reason why our client portfolio is filled with powerhouse brands.
TDP is *really* good at what we do.

As seen in:

Meet your co-presenters

Michelle

Meet Michelle, our Head of Social. The most passionate advocate for our beloved industry and all that it entails. Basically? she’s everything you’d want in a person to head up your social department, really.

Michelle will be running the Paid Ads Immersive for this program, and rightly so. She first landed in her TDP chair and kicked off a “paid ads department” of x4 [non-recurring] paid ads clients. Just under x2 years later? She’s turned that itty bitty profile into a fully-fledged Paid Ads department who constantly achieve the kind of results clients dream of achieving, when outsourcing to an agency.

For those who aren’t entirely mathematical? … she’s achieved a 1000% growth rate for us.

You’ll be in the best of hands with this little Paid Ads Specialist.

Poppy

Our Content Specialist, Poppy is an all-walking, all-talking, content specialisin’, dictionary definition of integrity. She also happens to be seriously talented at content creation, production and editing. A true dreamboat.

The value this human adds to content, and our client’s content experience is second-to-none. So it’s no surprise this incredible human will be running the Video Marketing Immersive within this program.

Again, you’re in the best of hands.

Dane

Meet Dane our beloved Content Marketing Manager. Dane will be supporting Poppy, whilst she leads the Video Marketing Immersive. And we couldn’t be more thrilled!

Our community affectionately refer to this wonderful human as “The Dane Picnic” or “The Dane Effect”. Given that we constantly get requests for “a little bit of Dane” on your own socials? … we thought the very next best thing would be to offer you all his genius, via this program.

Get excited.

Michelle

Meet Michelle, our Head of Social. The most passionate advocate for our beloved industry and all that it entails. Basically? she’s everything you’d want in a person to head up your social department, really.

Michelle will be running the Paid Ads Immersive for this program, and rightly so. She first landed in her TDP chair and kicked off a “paid ads department” of x4 [non-recurring] paid ads clients. Just under x2 years later? She’s turned that itty bitty profile into a fully-fledged Paid Ads department who constantly achieve the kind of results clients dream of achieving, when outsourcing to an agency.

For those who aren’t entirely mathematical? … she’s achieved a 1000% growth rate for us.

You’ll be in the best of hands with this little Paid Ads Specialist.

Poppy

Our Content Specialist, Poppy is an all-walking, all-talking, content specialisin’, dictionary definition of integrity. She also happens to be seriously talented at content creation, production and editing. A true dreamboat.

The value this human adds to content, and our client’s content experience is second-to-none. So it’s no surprise this incredible human will be running the Video Marketing Immersive within this program.

Again, you’re in the best of hands.

Dane

Meet Dane our beloved Content Marketing Manager. Dane will be supporting Poppy, whilst she leads the Video Marketing Immersive. And we couldn’t be more thrilled!

Our community affectionately refer to this wonderful human as “The Dane Picnic” or “The Dane Effect”. Given that we constantly get requests for “a little bit of Dane” on your own socials? … we thought the very next best thing would be to offer you all his genius, via this program.

Get excited.

So, is this program right for me?

Our Social Media Marketing Accelerator has been designed for business owners and marketing professionals who are crystal clear on how much upskilling is required in social media marketing. And know that they need a dedicated yearly upskilling budget to get them there.

You’re the kind of business owner or marketing professional who knows that they need to think strategically, sustainably and long-term in terms of what is going to empower you to be able to build that growth-driving digital strategy

You’re a business owner or marketing professional with an established business, and you are now ready to accelerate that growth strategy in 2022.

You’re a former TDP graduate of any of our eLearning programs, and you’ve seen [and experienced] the true value of our classrooms [in-person or virtual], and so you just know committing $2,000AUD to a $5,000AUD value program like this one is going to return your investment eleventy billion times over [we see you.  We love you.  Thanks so much for continuing to invest in us for your upskilling requirements].

You’re someone who doesn’t want to be sold upskilling experiences that do nothing more than chase trends [and vanity metrics], and you’re ready to genuinely move the needle on your online presence with a digital marketing agency renowned for calling BS on vanity metrics, and trend-based marketing.

You’re a student or early years marketing professional who sees the value in amplifying your career via a program that was designed by people who were in your shoes x15 years ago … and wished there were programs just like this one on the market.

Want to learn more, but just wanna make absolutely sure this program is right for you?

Book a zilch obligation, complimentary 15 minute phone chat with our Founder, Cherie

Enrolments are now open for a February 2022 kickoff

$2000 for the full 12 months with payment plans also available [via OpenPay]

👏🏻 On-demand upskilling via your own online learning dashboard where you can track your own progression and access learning, at any time.

👏🏼 Spend 3 months per topic focus with 4 strategy immersives over the 12 months. Including topics that we’ve identified as driving the most growth for any business

👏🏽 Monthly coaching calls

👏🏾 Tailored support

👏🏿 Custom worksheets and editable templates

👏🏻 Certificate of completion

👏🏼 Invitation to an end of program event [pandemic dependent. COME AWN, ‘rona]

👏🏽 An all access pass to all Lunch n’ Learn sessions in 2022 on a range of incredible social media marketing and digital marketing topics

👏🏾 $2000 for the full 12 month program [all inclusive]

Testimonials from past graduates

Emily Lynch, Digitally Pedalling

ROI is a term I sling around daily, which stands for return on investment. There is no quantifiable figure for the return on investing in TDP learnings for me. It has been the best money I have spent as a business, quite literally. Every dollar I have ever put into TDP, they have worked their hardest to ensure I can earn back 100 times over. I as a business, am now profitable and can reinvest in my skills again and again.

Michael Saliba, Marketing Communications Executive, Creative Natives

I work in a job that doesn’t have the structure and support of a huge marketing team. Where some may have 20+ people working across socials and marketing campaigns, it’s just little old me … and I don’t have all the answers, and nor do I claim to.

It’s such a good feeling to know that the lovely humans over at TDP have my back and are gracious enough to share the tips, tricks and knowledge that they’ve learnt in their nearly 8 years!

They aren’t sketchy entrepreneurs shoving sales tactics down our throats, they are genuinely some of the nicest people on this planet and if anything, just being able to support them is the best part!

Carl Violeta, Director, Violeta Finance

I co-own a Mortgage Brokerage based in Melbourne. Our business has taken part in The Digital Picnic’s (TDP) training to upskill our marketing strategy skills.

TDP’s training delivery is accessible, inclusive and engaging. You can tell that the team at TDP live and breathe small business marketing because the information they share is up-to-date, deep, detailed and extremely practical. They go well beyond the surface level and have given my small business the tools we need to create and implement a marketing strategy that aligns with our values and achieves results.

I can see a direct positive impact in engagement, inquiry and conversion on our social channels after completing training with TDP. Also, before we upskilled with TDP, my team and I had zero paid online advertising experience, we’ve since launched and ran profitable paid online advertising campaigns. Most importantly, TDP has helped us attract, convert and retain our dream clients.

Maxim Thomas, Marketing and Public Relations Coordinator

Y’know, I don’t often write testimonials because I generally find a lot of the training I do is pretty darn good [I’ve got the right network referring me onto the right courses].

However, I have to say, the training I’ve done with TDP is some of the best I’ve ever done.

In fact, I landed my current job because of the skills I have learnt through TDPs courses and downloadable worksheets, i.e “Maxim has done The Digital Picnic’s social courses” was – from what I’ve been told – said in the post-interview discussions. #yussbrandequity

Even better, I’ve scored a promotion in the last week at the same company because of my up-skilling and knowledge.

In the past 4 months, I’ve gone from working in a call centre to a Marketing and Communications Assistant to now a Marketing and Public Relations Coordinator.

And still my career is going from strength-to-strength, I’ve begun freelancing, writing social STRATEGY, putting together hashtag sets, geotag strategies, ensuring social accounts are inclusive and built up a network of down-right awesome people.

If you’re on the fence about whether to invest in TDPs courses – just do it, you won’t regret it.

Joyce Watts, Founder, Tot Hot or Not

I had been managing my own social media for my blog and eCommerce store for years when I joined one of the face to face workshops by The Digital Picnic. We covered mostly Facebook and Instagram [my two primary social media channels] and I couldn’t believe how much I *didn’t* know before attending the workshop.

I was so impressed by the many lessons, tools and tips provided in those couple of hours of learning. I immediately implemented this information into my businesses, with great results – more customers, more community and more clarity about how to optimise my time when strategising and managing my social media channels [and later on, for my clients].

It’s clear to me that the TDP team really love their work and love to share their knowledge. Their friendly, approachable teaching style means that it’s always ok to ask questions, which is so important when you’re learning to DIY your social media.

Tosan Foss, Head of Communications and Marketing, Southern Cross Grammar

I’ve been following TDP for years and as a high performing team, I have seen the amazing results they have achieved in their social media marketing. I’m very passionate about upskilling and having worked in social media for some years, wanted to add Facebook and Instagram ads to my skill set and increase my knowledge of the business manager platform. I had previously completed some small courses and watched tutorial videos, but was looking for something more in-depth, concise and current. The Paid Ads course offered that.

The course was in-depth, hands-on, and easy to follow meaning I learnt important practical skills each week. The live sessions were also incredibly helpful as I got to ask questions from the expert TDP team.

If you’re looking to learn how to create Facebook and Instagram ads, surrounded by high performing experts in the field, look no further than TDP. I cannot speak highly enough of the course and of the TDP team.

FAQ’s [a.k.a all the in-depth info]

What does this cover?
This course spends 12 months walking you through what we’ve identified as the four key components of a social media and digital marketing strategy, designed with digital growth in mind.

This includes your initial Social Media and Digital Strategy build, followed by the development of your Content Marketing Strategy to follow, and then weaving a Video Marketing strategy into all of this. To finish off with, we teach you Paid Ads Marketing focusing on Social Media Advertising and Google Advertising.

Who is this for?

This course is best suited to:

 

  • Online business owners [eCommerce or service-based]
  • Online business owners with newly appointed marketing professionals who want to make sure their new appointments are mentored by industry leaders [that’s us]
  • Online business owners who identify as neurodiverse, and who find that most online courses are designed in ways that hold you to neuronormative standards [and so subsequently? Well, they have you feeling like you’re “failing”. You’re not]
  • Online business owners who identify as neurotypical, because guess what? Neurotypicals seriously benefit from learning experiences designed in a neuro-inclusive way
  • Marketing professionals craving professional development
  • Freelance marketing professionals looking to add new skills to their service offerings
  • Current students in relevant tertiary qualifications [who are craving to round out their university studies with the ultimate marketing mentoring experience]
Time investment

We would recommend allocating 3-4 hours per week to not only keep up with this course, but genuinely implement what you’re learning [and experience the true joy of seeing the fruits of your labour play out across your social media presences].

If you’re really competitive and craving to go “all in”? We’d recommend 5-6 hours per week.

So basically? Instead’a’bingeing whatever’s currently trending on Netflix? … binge our Accelerator program instead, and you’ll be Gary Sweet. Chefs Kiss. Salt Bae, or whatever expression you prefer to describe “feeling like this investment was *so* completely worth it”.

What can this course lead to?

At the end of this 12 month course, you will be able to not only build out high-performing social media and digital marketing strategies that drive digital growth … but you’ll also be able to manage your social media marketing presences, as well as all associated paid ads activities [Facebook ads, Instagram ads, TikTok ads, Pinterest ads, and Google ads].

Not only that? But you’ll move from “tick box marketing” [this means someone who simply “does the marketing things”, despite the fact that those things drive zilch impact for having been “done”] for your business [or the business you represent], to someone who is genuinely moving the needle on their business [or the business they represent].

Our eLearning programs take you from being the business that performs marketing for marketing’s sake … to purpose-drive, values-aligned efforts that turn you into a genuine leader within your field.

Is it accredited?
Our course is not accredited, not because it lacks value [the opposite, actually] … but because when we’ve explored accredited training, we’ve landed on realising we’ll be forced into the same restrictions as those $5,000-10,000 programs who are “stuck” with generic, outdated content [because it costs them too much to update, and then they have to jump through a million hoops to get the fresh[er] curriculum approved].

No, thanks.

Our programs aren’t accredited, which frees us up to being able to service this program with quarterly curriculum updates [which is what this industry needs – and deserves – given how fast it moves].

After seven years of approaching curriculum development the way in which we have, we’ve now reached a most beautiful point where marketing professionals have said to us, “I just interviewed for xyz role, and I landed the position because they said I’d done my training with The Digital Picnic”.

Yes, friends … that’s the kind of “accreditation” we crave.

Level of experience required

If you’re beginner? You’ll keep up, and you’re going to learn a lot.

At an intermediate level? You’ll keep up, and you’re going to learn a lot.

For those at an advanced level? You’ll keep up, and you’re still going to learn a lot. The best part for those already at an advanced level will undoubtedly be the mentoring. We’ll be ready and waiting for you to ask the kind of questions that take your knowledge base even higher.

If you’ve ever wanted to pick the brains of some of the smartest people within this industry, you can look forward to doing that via our weekly Q&A’s, as well as our monthly mentoring calls.

In short, this is for anyone [beginner through to advanced], who’s craving learning that not only teaches … but holds you accountable to doing the work.

Does this cover all digital marketing?

Our Social Media Marketing Accelerator covers exactly that … social media marketing.

Our topic focus for the 12 months will be on areas which will level up your SM marketing strategy immensely. Social media strategy, content marketing, video marketing, and paid ads are the areas we’ll be diving into.

SEO, eDM strategy and website content are not included as part of this curriculum. 

More questions?