The Digital Picnic

Free social ads creative webinar

Uncover the secret to successful social paid ad campaigns with ads that stands out and drives incredible results

Live session: Sunday 28th July 2024 8pm - 9pm AEST

Cherie Clonan CEO of The Digital Picnic. Content Marketing expert

Free social ads creative webinar

Uncover the secret to successful social paid ad campaigns with ads that stands out and drives incredible results

Live session: Sunday 28th July 2024 8pm - 9pm AEST

Cherie Clonan CEO of The Digital Picnic. Content Marketing expert

Snag a once-in-a-lifetime-opportunity to watch our best-practice approach to ugly ads and ads creative…and copy it for yourself. They do say creative is the new targeting, after all!

If you’ve spent any length of time on Meta’s paid ads platform, you’ll know just how many pieces of the puzzle there are when it comes to running successful campaigns. Can you guess what one of the most important is? *Drum roll* It’s your creative! 

With reports from Meta’s data science team stating that over half of all actions [56% to be precise] can be attributed solely to ad creative, it’s no wonder they say creative is the new targeting. 

Not only is creative more important than ever to the success of your campaigns, but the type of creative that works? That’s changin’ too.

Enter the ugly ads movement …

In a world where polished and pretty ads reign supreme in the traditional marketing space, the ugly ads movement is only getting uglier and taking over social media and paid ads… in all o’ the right ways. We’ve been featured across the media multiple times for our stance on “yea, but make it uglier” and our clients have been thoroughly enjoying the associated paid ad results off the back o’ that “ugly.”

We’ve been at the forefront of that ‘ugly’ for some time now [and talking our clients off those perfectionist “it has to be pretty and perfect” ledges for just as long] and thought it’s about time we let you snag an insider’s look into our best-practice approach to paid ads creative and ugly ads…so you can copy it for yourself! 

… and I won’t even be satisfied until it FEELS AS IF you’ve pulled up a chair > next to me > and sat next to me for 3+ months > just watching me develop TDP’s content strategy, and then roll out content according to that incredible strategy, day in and day out.

All I need from you in return? … an hour of your time.

Image of a black woman with pink hair with yellow flowers.

So what do we cover in this webinar?

star eyes
  • An introduction to creative as a targeting method for your paid ads campaigns
star eyes
  • A best-practice approach to developing paid ads creative that stands out, captures your audience’s attention and drives incredible results for your business
star eyes
  • Practical tips and tricks for creating eye-catching and effective “ugly ads” and optimising your paid ads creative to drive results
star eyes
  • Plenty of real-world examples to get your creativity flowing

Who is this webinar for?

star eyes
  • Business owners struggling to keep up with all of the changes in paid ads land [Zuckerberg, plan on slowing down on platform updates anytime soon?]
star eyes
  • Marketing professionals who’ve [very understandably] hit a paid advertising rut
star eyes
  • Curious souls forever searching for better ways to approach something they do in their day-to-day
Image of a black woman with pink hair with yellow flowers.

Frequently Asked Questions

What is the date and time of the session?

Date: Sunday 28th July 2024

Time: 8pm – 9pm AEST

Price: Free

Delivery: Via Zoom. A link will be emailed to you at time of booking and also be made available for you inside a lesson on our student dashboard

Can’t make it to the live session? It’s ok, we’ll be recording the webinar and uploading it to a student dashboard on our site within 24-48 hours after the session.

Who should really sign up for this webinar?

A: Whether you’re a business owner who feels like they’re not getting the most out of their paid advertising campaign, a marketing pro stuck in a creative rut, or just a curious soul on a quest to learn the latest in paid ads land, this webinar is for you. If you’ve ever felt overwhelmed by creating ads that stop your audience’s scroll, consider this your golden ticket to freedom.

What will I gain from this webinar?

A: You’ll get a sneak peek into our best practice approach to paid ads creative, ugly ads and using creative as a targeting method. We’re talking the very same approach we use for our clients day in and day out to drive some pretty phenomenal results [if we do say so ourselves]. You’ll leave feeling inspired and ready to shake up your paid ads creative, with the practical tips and tricks to turn those ideas into high-performing ads. 

Do I need to bring anything to the webinar?

A: Just your curiosity, a zest for breaking paid ad creative norms, and maybe a snack. No need to unwrap thousands of chocolate bars for a golden ticket; your seat’s already reserved. Just click one of our fun CTA buttons to join.

How long will the webinar last?

A: Just one hour of your time, but we promise it’ll feel like you’ve just spent three months mastering the art of high-performing ads alongside us. It’s an hour packed with insights, laughs, and plenty of actionable insights. 

Is it really free, or will I be sold to at the end?

A: Absolutely free! This isn’t about us trying to sell you a dream in a bottle; it’s about sharing the magic of our ads creative processes. We won’t ask you for a dime, just an open mind and the willingness to laugh along the way.

What if I miss the live webinar?

A: Life happens, we get it! Register anyway a recording will be available in your student dashboard within 24-48 hours after the session. You won’t miss out on the magic, even if you can’t join us live.

star eyes

12-month replay

When you sign up to this webinar it will be added to a dashboard on our student site, where you’ll be able to watch it again and again for 12-months

Join our community

You’ll receive an invite to our TDP Grads group on Facebook where you’ll be able to connect with likeminded business folx and our super supportive team.

Certificate

Course Certificate

On completion of this masterclass, you’ll be able to download your course certificate inside your student dashboard. With easy online sharing of an authorised credential on LinkedIn. 

What participants have said about our workshops and courses…

five stars

I’m usually very conservative in scoring and would never give full marks, I watched the recording and found this the most helpful and informative webinar I’ve attended in a long time with real actionable insights.

five stars

Cherie and TDP, your willingness to share your (unparalleled) knowledge still floors me after all of these years. I always come away from TDP training with new ideas and a fresh perspective, and I can’t thank you enough for all that you do.

five stars

I recently attended an online webinar hosted by Cherie and the team at The Digital Picnic, and it was nothing short of amazing. The session delved deep into the intricacies of digital marketing, covering everything from the Five Phase Formula to the 50/30/20 content strategy.

five stars

The webinar was packed with valuable insights and practical tips that left me feeling equipped to take my digital marketing efforts to the next level. 

five stars

Just did the online training with The Digital Picnic and wow, what a breath of fresh air! Cherie was super informative, incredibly inclusive, and honestly, just a lot of fun. The content and visuals were clear and concise, easy to follow, and time just flew! 

five stars

Cherie and the TDP team are the absolute best in market agency. They are real, down to Earth and their advice is invaluable. I always find their work refreshing and even after a over a decade in the industry, I have still learnt new things from TDP!

five stars

Cherie and the Team at TDP are SO generous with their knowledge, and the community they’ve built is the same. I know it’s never wasted time to consume their courses. Thank you for being such a pure, honest and empowering corner of the marketing world!

five stars

Could listen to Cherie talk for days! She is very clear and easy to understand and her content and examples are the perfect bite sized info with lots to think about and do. She really has nailed her workshops and I feel so much more confident on Instagram having done it. 

five stars

Wow! This masterclass was so informative and easy to follow.  Some great take always and actionable steps. Cherie, your education style is brilliant. What a breath of fresh air you are!  Thank you.

Ready to shake up your paid ads campaigns and lean into a lil’ ugly?

If you’re nodding yes, then it’s time to step out of your comfort zone and into the world of ugly ads that stand out [and drive incredible results].

Whether you’re a business owner not quite seeing the results you want from your ads or a marketing maven in search of your next big breakthrough, we’re throwing open the doors to our secret playbook.

Just one hour with us, and you’ll be equipped to create ads that grab attention like before. So, what are you waiting for?

The Digital Picnic

© Copyright 2024. All rights reserved  |  Privacy Policy  |  Terms & Conditions