Cherie Clonan - TDP CEO and Founding Director.

Cherie Clonan

[She/Her]
Founding Director & CEO

I’m an incredibly proud Autistic woman and the Founding Director and CEO at The Digital Picnic, a company that teaches digital marketing… and manages a full suite of digital marketing efforts for our clients, too.

I’m an award winning digital marketer who took a risk, and left the cushiness of a well-paid, super safe in-house digital marketing role to launch The Digital Picnic back in October 2014.

This – of course – gave my husband a coronary attack [he manages risk for a living, so #barreloflarfs, really], because #NewMortgage, #Toddler, and … a #Baby. But… it’s the best risk I’ve ever taken, because I now own an incredible company, which has an incredible reputation, and – of course – incredible people working within it [because a company is nothing without the people working within it].

So what do I do at work? … I’m responsible for ensuring that TDP is continuously providing state-of-the-art digital marketing training to businesses all over Australia/internal marketing teams, whilst also overseeing the ongoing social media management my team delivers for an incredible line-up of clients within our digital marketing portfolio.

Whilst profit’s cool and everything [and my company is profitable], I’d say one of my bigger success measures revolves around disrupting this industry, and consistently leaning into that neurodivergent urge to make the world a better place for having neurodivergents circulating within it [and I prefer to do this – professionally speaking – by designing a humanistic and encouraging workplace with servant leadership at the heart of everything I do].

The by-product of servant leadership? … a most humanistic and encouraging workplace.

In doing all of this, I’ve built a multi-million dollar company [that continues to grow throughout a global pandemic, and impending recession] with empathy-led leadership at the heart and soul of everything it does … and a company that has gone on to be described by all as “the nicest place on the internet”.

… I’ll take that. ✌️